_d2x8271.jpgSisters Supporting Sisters is dedicated to women of color living out their entrepreneurial dreams. Sisters Supporting Sisters was started due to a lack of outlets to feature the immense talent and creativity of women of color. It is important for women of color to be more supportive of one another in business and life in general. A strong network of relationships amongst minority women would definitely help make the climb to the top a little bit easier—especially if they just happen to be going after the same dreams. Honestly, there is enough money for everyone to do their thing and still be supportive at the same time.

The Brother to Support: William Thomas Young Jr.
Name of Business, Website, or Service: www.kravemagazine.net and www.myspace.com/kravemagazine

Q: Please introduce yourself.
My name is William Thomas Young Jr. I’m from Fort Worth Texas. I graduated from Prairie View A&M University with a B.A. in Advertising Art & Graphic Design in 1997. I’m a member of Kappa Alpha Psi Fraternity Inc. The ZOO Chapter! Currently I live in Dallas, Texas and I’ve been publishing and designing KRAVE Magazine for two and a half years.

Q: When and why did you decide to start KRAVE Magazine?
After September 11th I lost my advertising job so I begin freelancing as a graphic designer to pay my bills. I was doing quite well designing party flyers, business cards, brochures, etc. when the printing company I was using offered me a job as an in house designer. I took the job but I wasn’t happy. I felt like I was putting my future in someone else’s hands again just as I did before September 11th and doing so you never know if you may have job security or not. Also I wasn’t passionate about what I was doing. And as faith would have it I was offered a great designer position with a major retail beauty company and I had to make a decision during the Thanksgiving holiday. I quit the job at the printer and went to the 2005 Bayou Classic in New Orleans, Louisiana to think about what I wanted to do. And to this day I still can’t explain how or why but I was standing on Canal Street with my friends and I just blurted out I want to create my own magazine. I mean literally it just came out of my mouth and I couldn’t shake it for the entire weekend. It’s all I talked about. I knew it would be about fashion but I didn’t want it to be type cast as the typical ‘mens’ magazine with big butts and boobs gracing the cover. Then I remembered two of the greatest fashion magazines for men of color, EM and CODE and realized I need to carry that torch they lit. I own every issue of both. When I returned from the Bayou Classic I met with Jimmy Porch who is the Publisher of Eclipse Magazine here in Dallas Texas. I worked on Eclipse Magazine for two years so I was somewhat familiar with publishing. I told him about what I wanted to do and the job offer that was on the table and he told me to take the job to pay my bills and also learn every design program they’re willing to train me that I can apply to my magazine. So that’s what I did and I’m still doing.

Q: What is the story behind the name “KRAVE Magazine”?
The name KRAVE was easy after I figured out what type of magazine I was going to create. This magazine was for every man who ‘craved’ more out of life. The K was from my days of designing fraternity flyers and replacing the c with a K. It’s a Nupe thang!

Q: KRAVE Magazine reminds us of a Black GQ. If you had to describe your publication using other magazines which ones would you use?
I would agree with that. We’ve been compared to Jet magazine because of the size (although we’re a little bigger) and CARGO magazine because of the how-to’s we feature. I hope that KRAVE becomes as iconic as GQ, so when someone says you’re looking like a page out of KRAVE, they’ll know that they’re sharp. A rapper by the name of David Chris created a song for us titled “Are You KRAVE With It?” and it talks about having a fashion swagger for men and women. It’s hot and will be available on our new website to download soon!

Q: Besides KRAVE Magazine what are some of your favorite magazines?
GQ, Details, Cargo, UnLeashed, Uptown, King, Essence, VMan and Mens Health magazines.

Q: Who are some notables that have been featured in KRAVE?
Actors Brian White, Jensen Atwood, Henry Simmons, Terrell Carter, Mehcad Brooks, Rockmond Dunbar, Black Race Car Drivers Lewis Hamilton and Nicole Lyons, and MC Lyte to name a few.

Q: I’m sure you know print magazines targeted toward African-American women have a very hard time staying afloat. Has the publishing industry been kinder towards you being an African-American male?
It’s been up and down and we’re still trying to really get in the door with the big advertisers.

Q: Social networking sites and new media is the new trend for almost every medium. How does KRAVE plan to grow and excel online?
We want to make our online connect with our readers just as the print version does. We want to make it interactive and informative. The web will also allow us to discuss other things we may not have the space to discuss in the magazine.

Q: What has been your number one challenge in running Krave?
Getting the major advertising dollars to come in and finding that sales person who knows how to go out there and get them. Another challenge has been changing perceptions and FINALLY we have. I knew we would if we kept doing what we were doing. There was room for a few compromises while staying true to the integrity of what KRAVE is. We set out to create a magazine that shows not only black men but also Asian, Hispanic and other men of color in a fashionable light no different than what you see in GQ because we are first a fashion magazine for men of color. But with the first two issues that featured models with suits I found myself defending the sexuality of the magazine because we didn’t showcase the models in hip-hop gear as much as some of the hip-hop driven magazines. It was very disappointing and I almost gave up. But I understood the fear that our readers may have had initially because I was entering a hip-hop saturated market comprised of G-Unit, Roca Wear and Enyce clothing lines. Then hip-hop grew up a little. Rappers started cutting off cornrows, rocking blazers, sweaters, ties, tailored suits, hitting the gym and KRAVE became relevant to everyone. And surprisingly enough our biggest fans and readers are women. They said they love how we represent men.

Q: What advice would you give an up and coming print/online magazine publisher?
Just Do It! Find your passion and follow through with it. Don’t let anyone tell you you can’t or you shouldn’t. Surround yourself with people who know your vision even when you don’t and you’ll be okay.

Q: What’s in the future for KRAVE?
Editorial growth and major distribution. You will find KRAVE Magazine on shelves across the country. We’re also embarking on a possible television feature, community service projects, workshops, fashion shows and events, promotional contests and a female version of KRAVE.


  • Markeysha E.

    Absolutely Faboulous ! When it hits the stands I will be a firts time subscriber !

    Kudos & Good Luck !

  • http://blackgirladventures.blogspot.com Alisha

    I love KRAVE! Congrats for following your dreams and producing such a wonderful publication for men of color. It’s amazing the things that you think of while standing on Canal Street! Best wishes.

  • http://www.GlennishaMorgan.com Glennisha

    I love it! I love it! I never heard about Krave before but I want me a copy of it now! I’m currently starting a women’s magazine so I love seeing other people especially my people doing the same thing that i want to do. It lets me know that if I just do it, like William said that nothing can stop me but myself! It’s funny because when I initially said I’m going to start my magazine the nike slogan was what go me going too! Much Luv! THERE IS NOTHING WRONG WITH MEN IN SUITS! lol

  • Lorenzo

    Good magazine man! It’s about time we started taking the reigns and represent ourselves in a more positive light! I’ll definitely subscribe and put the word out to other brothers and sistahs! (Even if you’re a Kappa! Omega Psi Phi, till the day I die!!!!)
    Good luck!

  • http://www.dellisent.com D.ELLI$ aka Mr.Entertainment!

    Krave it tha Hottness baby! Not sayin dat because im in tha Henry Simmons issue!!! LOL!! But im proud of My Frat Brotha! Kappa Alpha Psi doin it big baby!!! I pray God Continue 2 Bless ya NUPE!!! Hope 2 see ya;; @ tha Valentines day Comedy Show!! B Blessed Yall!! ‘Dat Damn Fool’ D.ELLI$ aka Mr.Entertainment! http://www.dellisent.com

  • Michael

    KRAVE is the hottest men’s magazine out for men of color!!!! I have known Will now for 2 yrs and I have seen this magazine grow and I know it will only continue to get bigger!!!!! I’m not just saying that because I am in two of the issues either Will!!! lol
    Just keep up the hard work, trust in God and the sky is the limit!!! See ya in tha “D”!!!

  • Joseph C.

    Inspiring article and it shows the effort of his sweats and dreams. that is why it has nothing to envy or compete with other magazines out there because it show the dedication and the reaching out to all people. KRAVE Rocks and it will keep rocking because the base of this magazine seems pure honest and professional dedication with awesome articles to inform us, the public. God bless you guys


  • http://www.myspace.com/vincentalfonzojamal vincent alfonzo jamal

    As a featured person in KRAVE, I can only express how on top of his game William is. The piece represented me as I spoke it, and wasn’t twisted as the media can sometimes do. The bio brought my credibility and exposure to another level and for that, I am very grateful to Willaim and KRAVE Magazine. All the best my friend….


  • http://www.malikwilliamsphoto.com malik m.l. williams

    Great profile of a great magazine/publisher. I’ve been a subscriber to KRAVE almost since the beginning. I love what they do!!!

  • Kyle X.

    It’s all about KRAVE! Thats how you do it, just go for it. The black GQ all the way with a little extra “swagga” to it. I knew it was big but I had no idea it was about to take over the world…Dreams really can come true!!

  • Madonna Alexis

    I am a publish and editor of a new fashion & beauty magazine for women of color. I reached out to the editor of Krave for his assistant and let me tell you he has open himself to help me! That is how we should surport one another! I know God will continue to bless him because he is a giver! I wish Krave Magazine the very best continued sucess!

  • Hotsauce

    Love to see our BLACK brothers doing BIG things….Keep up the good work MR.YOUNG.

  • Tiffany L.Lewis

    WOW!!!!!!!!!!! Very Impressive. I am very proud of my fellow “Funkytowner”.

    It is wonderful that you have followed your dreams and are not afraid of what the haters might have to say about the “sexuality” of your magazine.

    You should be proud of yourself as well and keep inspiring others to be all that they can be.

    I will definitely subscribe to Krave.

  • b. jacob dubois, jr

    not only is Will @ the helm of a FANTASTIC creation called KRAVE….he’s also AN AWESOME MAN ….!!! and great FRIEND..!!!

    Wish you all da best in your future, one day you’ll sell this magazine just like the late MEDIA GIANT “John H. Johnson”


  • http://www.earllouisegroup.com/Jobs.html HumanResources SalesB

    I will keep an eye out for this, looks interesting. I like that one comedian on the left, seen him a couple times.

  • Dui

    These are the type of articles that make Clutch sooooooo special…KRAVE you mos definitely got my support! Good Luck bro!

  • http://www.renaissanceblackwoman.blogspot.com Eb

    Thanks for giving me a tip on a new great black mag…

  • SeanD

    KRAVE is a great magazine. However, they have a huge problem with their distribution. i subscribe, and had to call every other month and go through the rig-a-mahroo, to get the damn magazine. When they work that out, they’ll really take off.

  • http://www.nikkimaria.blogspot.com nikki

    Great interview! Best of luck, Krave!

  • Jesse

    I heard about them, you know you should get a myspace account if you don’t have one. Also ask people to join your sites on facebook and stuff. And if you do have money, put your mags on ebay. More publicity and promotion for new people not knowing too much about your magazine. You don’t sell this in the black bookstore that i go to, try and find all the black bookstores, they’ll surely support you.

  • Blair Dwayne Armstrong III

    Based on the info I’ve read and seen, looks like this is a great magazine for my style. Problem: I can not locate where to purchase the magazine here in Dallas. Could someone please advise ? Website unsuccessful also!

  • De Andre’

    I am a member of the Zeta Beta Chapter of Kappa Alpha Psi (the Mighty ZOO) and I jus want to shoutout my frat brother on all of your achievments!!! keep on pushin… I’m right behind you….

  • http://www.ematastemaker.com EMA Tastemaker

    The magazine is really hot and is the type of the things that us fashion and image conscious brothas have been expecting for some time now!! Also hats off to Clutch Mag for keeping it fresh with the latest and hottest information!! Check us out!

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