When I was six years old I loved to play dress up, and so did Tina – Tan Leo co-owner of rising luxury brand All Dressed Up. Launched three years ago in 2005 All Dressed Up (ADU) is the perfect concoction of enchantment, style and luxury. Strategically marketed, ADU is driven by a collective of young and superbly talented designers, producers and stylists whose vision is receiving worldwide acclaim. With its origins in South East Asia’s Singapore and Kuala Lumpur’s prestigious shopping district, the brand is now joining the ranks of other international superstars like Catherine Malandrino and Druo Oluwo. In the January 2008 issue of Lucky Magazine editors named ADU one of the next big things in fashion.
At first glance the looks seem to be a mesh between Phillip Lim and Alice + Olivia, but the details and uniquely crafted accessories are what truly sets them apart. When you’re all dressed up it shows, skirts are statements and necklaces become art not decoration. The Francesa V collection is a little bit more deliberate, more put together, the fabrics grab more attention than the actual look(s). Their current spring 2008 collection is colorful, fresh, and inspiring. It makes you take risk, which is what having style is all about. They mix flouncy with sleek and balloon with bubble, breaking all the rules. One of the two most interesting aspects about the collection is its emphasis on scarf’s and their versatility. The other is their play on shapes and silhouettes and more importantly their beautiful and luxurious execution.
To find out more about the getting All Dressed Up visit their site at www.alldressedup.com.