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Editor’s Letter: Making History

Saturday Nov 1, 2008 – by

Hi Everyone!

This issue represents new beginnings for Clutch and we couldn’t be more excited! Not only are we officially a bi-monthly magazine, we have launched the first blog network for African American women. The blog network serves as a daily supplement to all the things you currently love about Clutch. The blogs are:

The Edge
Entertainment news & hearsay from the fringe of mainstream culture. The Edge provides the freshest, most insightful “hip-smart” commentary of those in the know. We administer a daily dose of the most intriguing chatter about everything from your favorite personalities to rants about TV, film, music and much more.

Stylistic
All fashion, all the time. Stylistic is the ultimate fashion sanctuary for urban stylistas worldwide. With daily styling tips, collection reviews, looks for less and more, every feature is meant to keep Clutchette’s both fashionably self-confident and knowledgeable shoppers.

Fuchsia
African American beauty at it’s best. Fuchsia is our beauty and hair blog that serves as a daily supplement to Clutch’s beauty department. Fuchsia features product reviews and trend reports on the latest in hair, makeup and skincare.

Poor Kid
Our children are indeed the future. Poor Kid is a daily fix for young parents balancing parenthood and life. Our parenting and family blog features tips, product reviews, advice and resource for young, hip African American parents.

We can’t thank you enough for continuing to support us. Like always, we promise to keep getting better and better. Now, go check out the new issue and the blogs! We really hope you like them. They are made especially for you.

Clutch & Lipglass,

Dede Sutton
dsutton@clutchmagazine.com
Twitter l Myspace l Facebook

38 Comments – Add Yours

  1. avatar April says:

    Congratulations Love! You’ve worked really hard to put this together and it’s the most amazing site out there! I’m so proud of you! I’ll be getting in touch real soon! Love Ya, April

  2. avatar Lish says:

    Dede are you going to be at the Essence Young Women’s Leadership Conferences in these upcoming weeks??

  3. avatar Dede says:

    Hi Ms. Lish!

    Unfortunately not. I will most likely be at my office via Barnes & Noble working. I wish I could though! Email me so we can catch up! :)

  4. avatar jennifer says:

    Congrats Clutch staffers! Keep up the great work. This is truly one of my fave Web sites to browse and your interesting and fun articles keep me coming back.

  5. avatar Alisha says:

    The site looks WONDERFUL! I’m so proud to be apart of such an innovative and talented team!

  6. avatar ceecee says:

    wow wow wow this looks fantastic!! it just keep on getting better. I’m so glad all your hard work is paying off :)

  7. avatar renae says:

    Miss Dede,

    You continue to raise the bar and make me proud! So glad our paths crossed last year & I look forward to joining forces with you soon! :)

    Inspired,

    *r

  8. avatar Eve says:

    Heeeeeyyyyyy!!! This is fabulous!! Deanna you are the BOMB! I am so proud of you and I know wonderful things will come from this gift that you have shared with us all. Keep up all the hard work, CONGRATS! I love you girl!!

  9. avatar Autumn says:

    Congrats Clutch!! This is wonderful news!!

  10. avatar Skaterchik8 says:

    Kudos, but I have to respectfully share that Mabu was the first blog network for black women. It’s through Mahogany butterfly dot com. I thought someone should mention it out of fairness to the sista who came up with the idea. Ymib also has a stable of personal blogs in their network.
    Clutch is great all around though, and from what I know Clutch is the first to have a twice monthly magazine. Never seen that one before. Keep doing the damn thang.

  11. avatar Clutch says:

    Thanks for the comment Skaterchik!

    Our reasoning for calling our network the “1st” – is because we have blogs that cover specific niche topics (fashion, beauty, news, parenting and celeb news) and the frequency of our updates (4-8 times per day per blog). Though YMIB (we heart YMIB) and Mahogany Butterfly may have blogs on their site by their readers and are updated regularly – we differ because we are the first to do this type of niche network for Black women (Think Gawker and Pop Sugar) — which has never been done for African American women until now. :)

    And thanks so much for the love!

    Dede

  12. avatar Rebecca says:

    I have to agree with Dede that this is the 1st – I read both Mahogany Butterfly and YMIB but is has blogs written by it’s readers and contributors and it’s an array of topics not a specific one. And sometimes they don’t update everyday and these blogs are being updated numerous times during the day.

    Also, they don’t all support each other as this network does. I am am BIG fan of Pop Sugar and Gawker and this is on their level and I am so happy we finally have one! As Skaterchik said KUDOS Clutch!

  13. avatar Get Togetha says:

    Congrats! I Love this blog and I love your design aesthetic! You will do well.

  14. avatar TROUBLMan says:

    Dede,

    As a black man Clutch gives me insight into the lives of black women. I applaud your service and love what you’re doing.

  15. avatar Carlita says:

    Congrats Dede!!!!!

  16. [...] has now gone bimonthly, and they just launched the first blog network for African American women. Click here to read Dede’s letter from the editor, and they’ve got some truly great content. Viva Clutch! Enjoy the read, bellas! blog sister [...]

  17. avatar tess says:

    Actually, Mahogany does have a blog network called blogsbyblackwomen.com. Though really does not matter, just wanted to mention it since it was being talked about. I heart Clutch also and love this site! Really there is no need to compare because all of these sites made for us are great and as far as I can tell they all support each other and there is room for everyone. I actually found out about Clutch through Mahogany Butterfly!

  18. avatar tess says:

    PS, Clutch is fabulous and I really enjoy the interviews and blogs! Keep up the great work!

  19. avatar Carren says:

    Totally missed this – GO CLTUCH! Tess I agree – but there is a major difference. Clutch has blogs written by them and updated by them and focus on one niche. Mahogany has blogs categories that are written by their users and they direct their readers to other blogs by Black women (see the link for Afrobella and HoneyCrate those are popular blogs and are not by Mahogany – which is great but way different.

    But, I think clutch is doing what popsugar.com and gawker.com is doing – which I LOVE. Blogs all by them and not using readers and other bloggers to write content. I guess I would call what Mahogany is doing is a index for blogs by Black women.

    Congrats Clutch – and can’t wait for the new weekly schedule and blogs!

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