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Vogue Italia Launches Vogue Black and Vogue Curvy

Thursday Feb 25, 2010 – by

Vogue Italia launched Vogue Black and Vogue Curvy as supplemental web sites to focus on fashion, beauty, and news in the aforementioned factions. Through the successful experimentation of diversity in its 2008 and 2009 black issues, the magazine is hopeful that it can fill a void in the mainstream.

Vogue Black’s home page includes R&B singer Ciara for “Look of the Day” as well as media mogul Tyra Banks featured in a video interview. For Vogue Curvy, model Crystal Renn and actress America Ferrera satisfy those voluptuous wishes of women labeled plus-size, who rarely grace fashion pages.

Without a doubt, Vogue Italia featured black women more often than its American counterpart but its attempt at provoking change segregates the overlooked segments even more. Embracing diversity takes time –it also takes bravado, where people don’t have the choice of overlooking a tabbed link in oblivion.

When Vogue Italia’s homepage features some of the same articles that are posted on Black and Curvy, why would they need further segmentation?

To put it bluntly, size and race are the two elephants in everyone’s atelier that no one wants to admit they see. Talks of slavery, obesity, eating disorders, and classicism still make us uncomfortable and there’s no light trampling over that. Not even if your parent company is Condé Nast.

For more visit www.vogue.it/en

11 Comments – Add Yours

  1. avatar Get Togetha says:

    Tyra can do no wrong in my book. Love her to pieces.

  2. Deauna Hale says:

    It’s sad that the women of Vogue Curvy represent the larger majority of what a real woman looks like, yet it’s a sub-topic of Vogue.

  3. Great Idea for a mag. Finally Vogue!

  4. avatar Angela says:

    At first I was… “hmmm…why separate” but then I realized that a) clothes do not look the same on a size 0/2 model as they do on a size 10/12 model and b) black women have different fashion issues than non-blacks (hair and cosmetics for our skin tones, in particular). It’s a catch-22 situation though, but I appreciate Vogue Italia taking the initiative–I mean, not even Cosmo won’t even touch the needs of curvy and women of color into consideration!

  5. avatar Dimples says:

    I like the Curvy one more than the Black site. I don’t walk around trying to find clothes in a size “black” or identifying myself as such every single day. But I do live & feel the fact that I am a curvy girl! But both are nice sites.

  6. avatar Clnmike says:

    Diversifying by segregating in this age, interesting idea. I can see why someone would have mixed feelings about this. On the one hand having a black/curvy site assures women that they get to see themselves with equally as their white/slim counter parts. This is especially good if they hire more women of color for behind the scenes.

    But on the other hand you know that those sites are created because black/curvy were not being given enough attention by the flagship.

    Kind of like getting put into Special Ed class cause the teacher thinks your slow cause you look different when the truth is there is something wrong with the teacher.

    But again this wouldnt be a topic if more black/curvy women started their own and relied less on others.

    Just saying.

    • avatar Pretty Chic says:

      The sad thing is they are not paying the bloggers or writers (Black Women contributing to the site) writing for the site. They (Black Bloggers) are once again getting used by others for their content and traffic. It’s sad – when will they wake up and see their games?

    • avatar Quiet Storm says:

      Co-sign!

  7. I love you Tyra. I really appreciate you making taking a stand and making America open thier eyes to what is beautiful. You were the first woman that I could look on the cover of a magazine at and feel proud because she looked like closer to me. You should many young girls that they were beautiful and after the Sports Illustrated cover, we learned that we were desirable. I hate that we have to separate, but the truth is we aren’t considered in mainstream America. Although our models are considered more marketable with their natural hair, we aren’t shown in the looks for Spring 2010. Our other favored sisters are encourage to create easy clean free hairstyles and we are encouraged to process and die and spend THOUSANDS to achieve their look when I natural easier look is more natural. I’m not saying that I don’t believe in frying in dying. I am just saying that if its ok to be free and easy in one culture, why not in all? Maybe having a separate magazine will open the doors to embrace us and one day we can combine the all.

  8. avatar Kasalina says:

    I sense a commercialization of what has grown organically out of our self-expression online through blogs, tumblr, youtube, flickr and sites. I think the photos used with written content will be very interesting to watch.

    I do enjoy reading Afrobella and Fly. I think Vogue Italia was wise to select them as contributors given their influence.

  9. [...] Posted in Art, Arts & Culture, Style by Dani on March 5, 2010 According to Clutch Magazine Online, the esteemed publication pacesetter, Vogue Italia  has recently launched a digital duo [...]

  10. [...] Posted in Art, Books, Style by Dani on March 5, 2010 According to Clutch Magazine Online, the esteemed publication pacesetter, Vogue Italia  has recently launched a digital duo [...]

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