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What of the Second Child – Kelly Rowland?

Monday May 17, 2010 – by

Kelly Rowland is fighting for a chance. The 29-year-old singer once one third of mega group Destiny’s Child has become “Independent” in more ways than one. When Kelly made the bold step of releasing Matthew Knowles as her manager and left Columbia Records–even the country, it was a major indicator it wasn’t all love in the Knowles camp. It’s been long rumored Matthew Knowles’ devotion lies with Beyonce while Kelly and some even suggest Solange are mere after thoughts. As Kelly gears up for her third studio effort under the Motown Universal label leading with dance single “Commander” –available on iTunes tomorrow, many of us wonder what will become of Destiny’s second child.

Kelly’s solo career has been received with a mix of pity and speculation. Attempting to distance herself from Beyonce, Kelly described her debut album “Simply Deep” as a “fusion of rock and Sade.” Fans wondered why a R&B artist notable on urban charts would venture so far left for her first solo album. The timing of her solo projects seemed to be planned around Beyonce. Many speculate Kelly’s image will forever lurk in Queen Bey’s shadow. Still Kelly remained ever graceful, poised and humbled as Beyonce’s supportive BFF–praising her talent every chance she had. Kelly appeared as the likable and all smiles counterpart, grateful just to have a piece of the pie.

Kelly Rowland is charting new ground. In 2009, the singer became a fixture in the London performance scene. Partnering with French DJ and producer David Guetta, Kelly contributed vocals to Guetta’s single “When Love Takes Over.” The Grammy-award winning song peaked at number one in several countries earning Kelly an international presence. With a new dance-driven sound, Kelly is constructing her own lane. Broadening her brand in film and television, the singer became a co-host on Bravo’s ‘Fashion Show’ with Isaac Mizrahi, although recently supermodel Iman replaces her for the show’s second season.

Last week, behind-the-scenes pictures of her new video for “Commander” surfaced. Commenters on gossip sites praised the singer, offering kudos for her look. Most telling was the outspoken support fans dished.” One reader on Rap-Up.com seemed to sum up the general sentiment on the return of Kelly Rowland. “Wow Kelly I never thought this day would come. All these years they handed you what they wanted to give you, telling you what you should do and making you the artist that they wanted you to be. Now your in charge now. Your the commander. I’m just proud of you even if you don’t sale a whole lot. I’m just proud that your the one who’s ahead of your destiny. You don’t have on shackles no more your free.” The people are happy for Kelly Rowland.

But will Kelly make it? Are the second children of pop groups designed to make it? What of The Supreme’s Florence Ballard? What of N’Sync’s JC Chasez? What of The Pussycat Dolls’ Melody Thornton? Will the music industry allow these singers to break free from “the group” or more, the shadows of the lead singer?

Can we, the ever critical pop culture spectacular imagine Kelly Rowland outside of the Beyonce-sphere? Although the two singers are rumored to be estranged, Kelly finds support in friendships with Brandy, Kim Kardashian, Lala Vasquez and Serena Williams. Beyonce is reportedly working on her fourth album and recently premiered the video for “Why Don’t You Love Me?” –a single from the bonus tracks of the “I Am…Sasha Fierce” album. Will there ever be room for Kelly—even globally?

The story of Kelly Rowland is the story of the underdog. And we want the second child to win.

33 Comments – Add Yours

  1. avatar Mandalay says:

    I love the new single, and I am grateful that she has managed to find a collaborator that has brought her and her vocals to the front and center.

  2. avatar Akai* says:

    Kelly is pretty and has the most beautiful skin and devastating body. While her singing voice is OK and I wish her well and much success, she simply doesn’t have that “it” factor. Some people have it, some don’t, and that’s just the way it is!

    -Michael Jackson had “it”, outsang/danced his brothers, and went on to become the greatest.

    -Janet Jackson had “it” and LaToya was a clown.

    -Diana Ross had “it”, outshined the rest of The Supremes, and went on to shine.

    -Oprah had “it” and all the Sally Jessys, Ricki Lakes, Montell Williams etc. were toilet water.

    -Timberlake had “it”, put the other members of NStink to shame, and is now doing his thang.

    -Bey had “it” and now raking in $90-100 million a year.

    etc. etc. etc.

  3. avatar Royaltee says:

    I wish everyone would just hop off the Beyonce band wagon. To me The media forces you to like beyonce you don’t have a choice and they won’t give any other artist an opportunity to shine because the bombard the air waves with Beyonce’s screaming and pelvic thrusting and crotch shots. I mean really I want an artist with depth and Beyonce is about as shallow as a puddle. Kelly has had lots of success overseas and is known internationally and contrary to popular belief The U.S. is not the end all of the music business there is money to be made over sees considering their money is worth more than ours anyway! LOL The U.S. makes it hard for women of a certain hue to be mainstream artist because if you not light bright and close to white your not considered attractive. Over seas they are more acceptive of darker hued women being viewed as beautiful and I believe thats why kelly’s talent is acknowledge there. and Honestly Kelly can damn well sing and lots of DC songs she carried the songs in my opinion not beyonce and definetly not michelle so to the beyonce stans please praising her as if she’s your BFF because kelly praised her all the time also and what did she get in return??? think about it Beyonce doesn’t have a loyal bone in her body but her fans are oh so loyal to her PUHLEASE smh

  4. avatar Jay says:

    I’m sorry that Bey has the beauty and the voice and people feel sorry for Kelly…at least she Jermaine and not Tito…She should try acting…

  5. avatar Derek says:

    I’m convinced most people would eat Beyonce’s freshly crapped poop. Damn is it that serious? Kelly can’t catch a break because where ever she goes someone has to bring up BK. I fault her team for that. Before ANY interviews, her team needs to let the interviewer know that she will NOT address any Beyonce questions so don’t even get slick and try to ask any. She must separate from her. Honestly she should have done that years ago.

  6. avatar starr says:

    hmmm…. i want to say yes because i like kelly…but i think its a wait n see thing for me.

    I think mathew’s plan was always for bey to the star. When the group dissolved, she was numero uno. I’ve said on other blogs, there is no reason why those girls couldn’t be decent artist in their own right, if maybe he’d put more effort into em.

    I don’t know if kelly could step from under bey’s shadow. Bey’s shadow is overwhelming.

    • avatar ALL CAPS says:

      Bey’s shadow is overwheliming ,because she wears soooo much damn weave on her BIG head……

  7. [...] From Clutch Magazine: Kelly Rowland is fighting for a chance. The 29-year-old singer once one third of mega group Destiny’s Child has become “Independent” in more ways than one. When Kelly made the bold step of releasing Matthew Knowles as her manager and left Columbia Records-even the country, it was a major indicator it wasn’t all love in the Knowles camp. It’s been long rumored Matthew Knowles’ devotion lies with Beyonce while Kelly and some even suggest Solange are mere after thoughts. As Kelly gears up for her third studio effort under the Motown Universal label leading with dance single “Commander” …many of us wonder what will become of Destiny’s second child. [...]

  8. avatar Flo says:

    There is plenty room for anyone who wants to sing and there is room for Kelly. She can sing. Somewhere along the line people lost the fact between who looks good and who can sing. Quality singers are so far and few. We get to caught up in skin color and hair length. Let’s focus on what she can do and not who she is/was.

  9. avatar charles says:

    Kelly was always my favorite.

  10. avatar Tony says:

    Yes, I love her new sound & song, she has already established herself overseas, and is just as big internationally as B, who I feel is very much so over rated, bey is really only big in the states and parts or europe, artist like Rihanna & Lady gaga are big globally and they just came out, I honestly don’t think it’s going to be hard for Rowland to catch up, if you check the stats worldwide and compare Amy Winehouse, Rihanna, Alicia Keys, and even Susan Boyle or Lady gaga they all have one thing in common they all outsell Beyonce internationally, album wise, and they don’t have all of the promotion & marketing that beyonce does, and they weren’t in the biggest selling girl group of all time, but Kelly was and now she has a team of her own, “When Love Takes OVer” was an international hit, and just the beginning, Kelly will do very well!

  11. avatar Aaron says:

    Hey, Bobby Brown had more success than most of the other New Edition breakouts who existed in Ralph’s shadow. Ralph wasn’t shy about it either. “If I like a girl WHO CARES who you like”… see it’s in the music.

    Kelly is like the best friend girl next door, who gave you relationship advice when you were courting Beyonce, while secretly loving you. Then when Beyonce broke your heart you eventually fall in love with Kelly… the one who deserved your love in the first place… yeah, Kelly’s like that.

    I hope she makes it. :)

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