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Alicia Keys’s Zipped Lips: Personal Protection or Bad PR?

Monday Jul 26, 2010 – by

In the last month, it’s safe to say that singer/songwriter/humanitarian Alicia Keys has been a hot topic — at least in my world. From the pictures revealing her baby bump and pregnancy glow to her arriving at the BET Awards with her recently divorced fiance, Kaseem Dean, a.k.a. Swizz Beatz, and her seductive piano crawl during her tribute to Prince, she’s buzz worthy. (FTR: Pregnant or not, if I were singing “Adore,” I probably would have gotten up there, too. She was obviously feeling sexy, and if “Adore” doesn’t make you feel that way, something’s wrong.)

In that time, I’ve heard so many things. Either she’s a homewrecking, man-stealing hypocrite (How dare she stand there, big and pregnant, smiling after she’s caused another woman so much pain?) or just a woman in love, living life. (Swizz and his wife, Mashonda, were already on the outs, and you lose what wasn’t yours already, right?)

Fast-forward to her performance at the recent Essence Music Festival. She, the headliner for Saturday night’s concert, had a hard row to pull. She followed a tough act – Gladys Knight, who, though I missed her, was much too awesome to perform before Keys according to others. She took the stage and it was … weird. There was an undeniable silence in the crowd that I didn’t expect. I looked behind me to see a woman sitting two rows back among empty seats with her arms tightly folded. With a mean side-eye, she mouthed two words: man stealer. Wow.

Alicia put on a decent show, but something was missing in the atmosphere. The audience was lukewarm at best. During her performance, I checked Twitter. It was apparent that some people at the festival still weren’t happy about Keys’s indiscretions.

“Alicia Keys is almost working as hard as Breezy for redemption. Essence chicks aren’t fans of infidelity … no shade.”

“Hearing Alicia sing ‘Karma’ is … interesting.”

So that was the uncomfortable feeling I was getting. Did Keys feel it, too? Swizz Beats was officially divorced as of May. The two are clearly happy, and they plan to marry soon, according to entertainment reports. Even so, some of Keys’s most devoted fans have a serious problem with her publicized relationship with then-married Swizzy. My question is this: When is Keys going to address the issue of dating a married man, or should she at all?

The situation seems to mirror the Tiger Woods fiasco. All Woods owes us is a great game of golf, not a detailed, worldwide apology about something that directly affects his wife. Do celebrities’ indiscretions in their personal lives affect their business lives to the point where they owe their fans explanations or apologies? Will those two lines always cross for certain folks?

Let’s look back at Keys. Should she be expected to give her fans the lowdown on her relationship with Swizz Beatz (because it’s clearly complicated) or is she only required to make good music?

Unfortunately for celebrities, public relations is the name of the game these days, and it’s not hard to do. (Celebrities are using Twitter as a free publicity agent. Check out celebritytweets.com.) It’s clear that Keys has adopted the don’t-ask-don’t-tell policy, and her career might be affected because of it.

I’m neutral on the issue, but for sure her involvement with a married man doesn’t support her platform on women’s empowerment. She recently launched a website, iamasuperwoman.com, where she writes on the homepage:

“Welcome to a powerful, passionate, radiant, exciting, addictive, compassionate, and loving virtual world called IAAS, which stands for I Am a Super Woman! For many of us, that is not just the title of a song but a mantra. My friends and I at AK Worldwide are launching a new venture and would like you to join us. We’re creating a fresh new source for positive and inspiring news, a destination which will empower and link female voices and unleash the super woman in us all.”

Does her behavior support her platform and the positive image she aspires for women? Really, who’s to blame here? Fallen celebrities or society for placing talented individuals on sky-high pedestals?

Put yourself in Alicia’s position. Would you hide out until you give birth then release a statement regarding your relationship, or keep your personal affairs just that — personal? She seems to have taken the latter approach but at what cost?

102 Comments – Add Yours

  1. avatar Momo says:

    I feel differently. These celebrities DO owe us something. There getting rich off of US!!! They sell there music, there movies, put there faces on different companies and get more money in THEIR pockets. They put on an act they smile and pose for the cameras, but when something goes wrong we THE PUBLIC shouldnt ask!? fuck out of here! When someone who preaches women empowerment and is this global humanitarian does something COMPLETELY AGAINST the image that she is selling, you become less REAL in THE PUBLIC’s eyes. So since she feels she’s not obligated to speak about her wrongs we THE PUBLIC THAT HAS MADE HER is also not obligated to spend a red cent on her!

  2. avatar Reagan says:

    As a fan of Alicia Keys I will say she owes me & the public nothing!

    If she doesn’t want to speak about it then that’s her right. I’m not going to sit around and demand an explanation from her because I don’t know what went on nor does anyone else. All these allegations of cheating have been he said/she said. So it’s not my place to judge what might have happened. I won’t take Mashonda’s word over Swizz’s word or vice versa.

    Whatever happened between them is their business not mine.

  3. avatar isolde says:

    You know that old saying, “don’t rock the boat. if it aint broke, don’t fix it, just relax and let it float.”

    Well when you think about it, the boat aint broke. As it stands, Alicia really isn’t feeling any repercussions for her alleged behavior. The Element of Freedom is actually selling decently in this market, considering that the album’s a bore, and it doesn’t have any Bilboard hot 100, top ten or even top 20 singles. She’s still been shifting over 40K+ units a week for months now. Alicia’s still doing live performances and hasn’t been, you know, spurned from any events or anything. So, why should she rock the boat by doing an interview where her comments might be taken out of context?

    I don’t think we’ll know whether or not she’s gone “unscathed” by this scandal until she releases another album or starts promoting another project. I agree with whoever above said that this would be worse for Alicia if Mashonda and Swizz were bigger celebrities. I think Jen’s fame sort of compelled Angelina to speak on the situation in print. If Alicia’s back were up against the wall, then she would be doing damage control, but it’s not. Most of the mainstream media and (read white) fans of Alicia don’t know who Swizz and Mashonda are. So, why would they be upset?

  4. avatar Momo says:

    Reagan – Did it ever occur to you that maybe Mashonda is telling the truth? Most of the time celebrities are so quick to sue you if something is untrue….so therefore do to her silence IT MUST BE TRUE. Like someone said earlier, maybe its best for to not say anything, because what can she really say….Yah, um I slept with a married man, got pregnant by a married man, now I’m with him and now we’re gonna get married in a month. Yah, she will look really bad by opening her mouth, so she is smart for keepin it close. I will tell u this, the novelty of being with ALICIA KEYS will wear off and it wouldn’t suprise me if he left her. I really do think more of the flack should go on Swiss. WHat kind of man comes out of a divorce, but then is soooooooo quick to get married. He has a motive in my humblest opinion. I bet if u asked him he could tell u how much Alicia’s worth…..LMAO! Canceling management….o its not a question of IF, but WHEN he will do her dirty!

    • avatar Reagan says:

      She could be telling the truth or she could be lying about certain things, the same goes with Swizz.

      I won’t take any of their statements as absolute truth. I was not there so I can’t verify whether she’s telling the truth or if he’s telling the truth. It’s really none of my business anyway.

  5. I know I am going to get verbally reamed for writing this:

    In my opinion, I do think some of the individuals (who are against Alicia’s and Swizz’s relationship) opposed their relationship because Swizz had left his beautiful, chocolate-skinned tone wife for Alicia Keys (who is light, bright and is half-white).

    I’m just sayin’…

  6. avatar opinionatedgal says:

    Alicia Keys (either directly or indirectly) made herself into a “story-teller” of the black narrative, in a way. When I think of her music “Unbreakable- a song about long-lasting black couples in love” and “Superwoman” and her charity work and being the “go to” girl of R&B (aside from maybe Mary J) she has carved a niche and wholesome image for herself.

    So, of course, when she publicly hooks-up, with another public male in the music industry and his industry wife is still in the picture, she could not have realistically thought that it was going to go over quietly.

    Being a public figure, comes with the good and bad. Comes with the territory.

  7. avatar Lynn W says:

    I would like to address the Alicia Keys issued I was at the Essence Festival and I was one of those people who left after she sung a couple of song I did not leave because of her personal life I had seem her b4 I feel that AK is one of those act that if you seem her once on a big stage that’s enought I feel she is more of a small inimate singer. Her personal life is none of my business. I think everyone need to stop blaming her for the breakup as the saying goes its 3 size to every story his side, her side and somewhere in the middle is the truth. I am speaking as a woman that was married and cheat on and yes we get a divorced.

  8. avatar Tonya says:

    Most of u all r judgemental hypocrites! Leave Alicia alone. She’s not the blame 4 none of this. When stuff don’t work out it don’t work out! It takes 2 to tangle. U don’t know either of them personally, so mind ur own business. U have other folks out in the world doing the same thing, but u don’t point the finger at them! We r not entitled 2 judge NO ONE, ONLY OURSELVES! We don’t have a heaven or hell 2 put nobody in, so b4 u judge others look at urself. No one is perfect or has the right to throw stones at a sinner. We all r sinners and sin daily. She’s an entertainer, look at her in that way, not as a saint for the whole world 2 look up 2, both r human. Shame on u all! Alicia, I got ur back, Swiss get it together by take care of them kids!!!! U got the money 2 do it, quit being so selfish. Much respect. God bless all!

  9. avatar Present says:

    We don’t own people once we love them. Love is a risk b/c there is always a chance someone won’t love us back. We can’t make someone love us, they do or don’t. Even if Swizz Beats leaves Alicia too, who is to say the relationship was not one of value? As humans, have we not got the point that change is the only constant? Get over your fascination with judgement and urge to blame and judge. We are where we are in this moment. It will be different tomorrow.

  10. avatar Camille says:

    as for a statement, there is NOTHING she can say to fix this. the facts are out on the table. i mean, i’m even giving her the side-eye for having this kid out of wedlock and feeling mighty curious whether this “wedding” is really and truly gonna go down (she is kinda the rebound chick after all). i know every woman can decide for herself. But I don’t know about proclaiming you are a “super woman” and then getting babymama’d by a married cat. i think the only thing that would soften this blow is for her to shut it down with that website and focus on being behind the scenes in the rest of her philanthropic efforts. she has nothing to say to me. just give the money and keep it moving.

  11. avatar Cara says:

    I agree that Alicia Keys does not owe the public an explanation BUT the reality is that women are looking at her differently because of her hypocrisy, ie talking about women’s empowerment while having a relationship with a married man when that man’s wife has asked you to back off. I am one who no longer views her in the same light. Yes she is human and we all make mistakes, but we all also have to deal with consequences as well.

  12. avatar Beef Bacon says:

    She does not OWE the public an explanation. Her life is an open book as is every other celebrity. No one has to say anything…everything will be played out, whatever that may be.

    However, we should at least take note of the situation. We should try to understand everyone’s point of view and maybe even apply it to our own lives should it happen to us.

    I empathize with everyone involve, because of choices made, the situation will not be easy. It started off crazy and its going to be crazy for a while. Feelings were hurt and children are involved and that is NEVER a good situation.

    On messing with a married person:

    If they are married and have been separated for at least 1+ years, I say move forward. (cause we all know that man/woman that refuses to get a legal divorce although they been separated for 10+years…lol)

    But, if this person is newly separated, the couple and others around, owe it to themselves and everyone involved to take a step back and truly evaluated, investigate and wait to see if the relationship is reconcilable. This is why most states require married w/ children people be separated a year before granting a divorce. If anyone intrudes in on this very VULNERABLE time…that person is cheating him/herself out of truly healing.

  13. avatar BETTYEJ says:

    I don’t have to understand anyones point of view. I have never been a fan of either of the cheaters and for those that keep making them richer, go right ahead.

  14. avatar sasha says:

    I am a fan of Alicia’s music and her philanthropy work and I don’t really care about her personal life. She hasn’t done anything that I consider reprehensible (abuse, rape, murder,racism,etc.) so she doesn’t owe me or any fan any type of explanation of her choices in a romantic partner.

    I wonder how many of those women at the Essence fest who claim not to support her music anymore have no problem supporting and defending Chris Brown or R. Kelly, people who have actually committed reprehensible criminal acts.

    • avatar Anya says:

      “I wonder how many of those women at the Essence fest who claim not to support her music anymore have no problem supporting and defending Chris Brown or R. Kelly, people who have actually committed reprehensible criminal acts.”

      Sasha,

      The above comment you made is right on point. Thank you for saying it!

  15. avatar lilkunta says:

    If I were in AK position would have demanded that Swizz AT LEASR legally separate.
    AK didnt.
    She was dating him 4 2 yrs.
    Then she stupidly got pregnant WHILE HE WAS STILL MARRIED.

    AK is a giant hyprocrit. She isnt empowering aldeis by causing another lady pain.

    I didnt support this cd in any way. I heard it didnt do well & Im not surprised.

    A Woman’s Worth…..Karma…Superwoman…how could she be in a relationship w Swizz knowing the songs she has written & the image she has?

    She was not thinking.

    But 4 2yrs she was dating Swizz & ddint get pregnant, so why get pregnant now?

    She has lost my respect. it is even hard 4 me to listen 2 her old songs.

    I dont like what she has done.

  16. avatar lilkunta says:

    PS: swizz has a histroy of cheating, so why does AK think he wont cheat on her?

    Kaseem has dated Mashonda since 10th grade! High school sweethearts. He cheated & has son prince, but she forgave him & they continued. THey married & had son KJ. Swizz cheated again now Ak is pregnant.

    AK is stupid in that if he cheated on M for her, what makes AK think he wont cheat on her(AK) 4 some1 else? Cassie is available? Karina pasian. any # of young good looking ladies.

    I think eventaully swizz will get tired of her acne laden face.

  17. avatar SoFrolushes says:

    well Alicia Keys – I just cannot view her in the same light. she makes good music but her personal life gets the side eye. but I am sure she is not bothered by what people think. Though lets hope that the 3 kids swizz beats already has does not suffer. he has an older son, one with mashonda and a daughter nicole in London which paternity test proved is his kid.
    Alicia Keys must know what she is doing. Lets hope the music dont suffer

  18. avatar nikea jackson says:

    i love alicia keys but you know what i think about this is that women have to lower there standers so much look at how accomplished a.keys is all that she has to offer the world and when it comes to a man she goes after swizz beats dont get me wrong he a good dude from what we know but if the roles were reversed a man as accomplished as her would be dating someone far better than that . and as far as a.keys having to explain herself she does you cant recieve all the rewards and love from the public without the judgment as well may not be right but thats just the way it is

  19. avatar Zu says:

    Honestly, Alicia doesn’t have to say anything about the situation because as much as we all like to think we know the full scoop and what happened behind closed doors, who was acting as a homewrecker, who had irreconcilable differences and all that, we don’t. If she was to release a statement, there is no doubt I would want to know what she said just like many others, but that’s besides the point. We only know what was put out there, which admittedly is a lot I’m sure, but there is still plenty we do not know. I just feel like we have no right to judge her and say this, that, and the other about her. It’s her life. If that’s what she feels is best for her, let her work it out. There are many females giving Alicia the side-eye as if they themselves have never done something shady or questionable by someone else’s standards. To me, that in and of itself is worthy of the side-eye. But regardless of this whole situation, I’m still going to support her until I feel differently.

  20. avatar BETTYEJ says:

    I don’t support either one of them. They are both cheaters who richly deserve each other.

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