by Angela Burt Murry, Editor-in-Chief of Essence magazine.
This summer much of the country and cable news has been consumed with a discussion about race in America. From the media trial-by-fire of Shirley Sherrod to Maureen Dowd’s New York Times op-ed questioning whether President Obama had enough African-Americans in his administration, folks really are talking. And clearly, despite how far we like to think we’ve come as a nation, the hot-button topic of race always has the ability to set people off and illustrate just how far we haven’t come. It’s something I see quite a bit in my own work.
As Editor-in-Chief of Essence magazine I sometimes find myself in the unenviable position of ticking people off when it comes to matters of race. Whether it’s a profile on P. Diddy and longtime girlfriend Kim Porter discussing their controversial relationship (“You’re promoting having children out of wedlock and a negative image of black couples!” wrote one disgruntled reader) or assigning a guest column to singer Jill Scott to voice her opinion about black men who date outside their race, “The Wince” (“Reverse racism!” was a common critique). Or the February cover with a shirtless Reggie Bush (“He doesn’t date black women–this is a betrayal of the highest order.” Many readers shared that particular sentiment). And most recently my hiring of Ellianna Placas, who happens to be a white woman, to head our fashion department has stirred the passions of a small but vocal group in the blogosphere (“I feel like a girlfriend has died,” stated one devastated African-American writer who not long ago wrote about coming to terms with her daughter pledging a white sorority for the magazine). Really?
Now don’t get me wrong. I read and digested many of the heartfelt and poignant posts on this topic and I sincerely respect everyone’s thoughts and sentiments. I also share their concerns and frustrations about the lack of visibility of African-American women throughout the ranks of the fashion industry, which is overwhelmingly white. I, too, want to see more of us on the mastheads of all the magazines, seated in the front rows of the shows, designing our own fashion lines, and contributing our special flavor and flyness to the world of style.
And when I set out to hire a new fashion director I certainly had no idea I would end up making this decision. I first got to know and came to respect Ellianna when she came to work with us nearly six months ago. We were conducting a search for a new director when she was hired to run the department on a freelance basis. I got to see firsthand her creativity, her vision, the positive reader response to her work, and her enthusiasm and respect for the audience and our brand. As such, I thought she’d make an excellent addition to our team. And I still do. This decision in no way diminishes my commitment to black women, our issues, our fights. I am listening and I do take the concerns to heart.
But interestingly enough, the things I think should most upset people and inspire boycotts and Facebook protests, often seem to go relatively unnoticed. Like when Essence conducted a three-part education series this year on the plight of black children falling through the cracks in under-performing schools. Crickets. When we reported on the increase in sex trafficking of young black girls in urban communities? Silence. When our writers investigated the inequities in the health care services black women receive? Deadly silence. When our editors highlighted data from the Closing the Gap Initiative report “Lifting as We Climb: Women of Color, Wealth and America’s Future” that showed that the median net worth of single black women was $5? There went those darn crickets again. When we run pieces on how unemployment is devastating black men? Nada. When we run story after story on how HIV is the leading cause of death for black women age 18-34? Zilch. The things that really are the end of our world apparently aren’t.
While the response to these important stories may not always be as strong as we would like or lead to immediate change, Essence remains committed to telling these stories. Forty years ago Essence was founded to empower, celebrate, and inspire black women to climb higher, go further and break down barriers. Our commitment to black women remains unchanged as we continue to stay laser-focused on those principles–no matter who works with us.
I’m incredibly proud to have the opportunity to be the Editor-in-Chief of this award-winning magazine. I tell people that I have the best job in the world because all I do every day is think about what black women want and what black women need to live the lives they so richly deserve. And the way that I’m able to do that effectively is by valuing and listening to the direct and passionate dialogue I have with our 8.3 million readers and finding constructive ways that we can work together to continue to support and uplift black women. Thankfully, these sisters never steer me wrong!
What’s up with the “blogosphere” comment. Clutch is NOT a blog. If Clutch is a blog, Essence.com is a blog. This is where I come for everything I need. Thanks!
Powerful points made.
Why *isn’t* there more uproar about some of the more pressing social concerns, cultural emergencies and life-threatening issues?
Very bitchy of the editor in chief. Kinda sad! If this is who is at the top no wonder the mag is desperate.
Your comment seems terribly ungenerous. An opinion that is direct and well-expressed cannot be sad. By that measure, this editor’s opinion should leave us happy.
That you use the term “bitchy” to describe her opinion is not only logically incomprehensible but the kind of “for all purposes” sexism that liquid detergents long ago patented.
I, for one, look forward to buying the magazine in which this Ellianna Placas character – white-skinned as she may be – serves as the director of fashion.
I am proud that Essence is a leader in country in which the politics of race creates so many followers.
In response to Essence editor talking about all the issues we supposedly ignore. Thats b/c you guys are way late on it. You guys do the serious stuff way after all the other outlets have discussed it, why don’t you be the trailblazer for once. You could have been the first ones on the issue, but you are usually one of the last.
@poiticallyincorrect Thank you! I was just about to comment on that point.
Because if she trying to win people over with this letter she failed! um…Essence and this chick needs to come off of it because whenever their are serious issues and stories THEY overshadow it with fluff in between them and they are usually late and a dollar short! These serious articles she is talking about are “usually” very short, not enough meat to them or there is not enough info if you do want to get involved and help hence why I stop reading Essence, she needs to come off it. Maybe she is hearing crickets because she herself is doing a bad job overseeing the magazine. I read more great articles and serious topics on blogs, men’s magazines and online mags than Essence. Honestly, I could care less about the Fashion aspect because even though I love fashion Essence again is always behind the curve and their pieces look like leftover scraps from other big magazines.
You supposedly care about black women and won’t diminish your love from them but why are we getting less than stellar work and grade A journalism?…blank stares..
LOL! Don’t you see what she just tried to do with paragraphs five and six? What do the plights of educating black children and child sex trafficking have to do with this controversy over her latest hire? That’s right, nothing. And so what if her readers didn’t respond to her “derail” issues (sex trafficking, education, net worth of black women, etc) the way she would have liked. Inherent in that criticism is the implication that because her critics are taking her to task about this issue, as opposed to those others, that black people don’t have their priorities in order, because if they did (according to her) she wouldn’t have heard so many crickets when Essence ran those PSA articles.
Burt Murray is trying to set up some cheesy binary where if you griped to Essence about this (Reggie Bush, Kim Porter, Placas) as opposed to that (derail issues), then you must not care about her “derail” issues. Well, last time I checked, black people’s concern over those issues wasn’t dependent upon whether or not they responded to Essence magazine. Essence comes out once a month. People aren’t waiting till Essence comes in the mail or to the newsstand to address the issues in her PSA’s.
@Isolde True, especially at your last paragraph.
I get what she tried to do but the response overall still failed. I for one hate when people try to pull the “oh, you only cry and care about insignificant issues but you don’t care about the important issues” when that isn’t true, like you said Essence is a monthly issue and by the time they get to it they are way behind the curve when we are talking about it and some trying to do something about it, that is just bad journalism on their part. Even before this hiring controversy, “I don’t really care one way or the other to be honest” Essence has been dropping the ball and doing some serious blunders that alienated their readers, to some this was just the final nail in the coffin. So the crickets she is hearing where people would be interested and be involved are the readers who already left and stop purchasing the magazine and reading or hearing these serious issues from other sources. Secondly, when Essence do tackle the hard and serious topics to me it still reads as fluff/filler articles because there is no real meat to them, so how can you expect people to get up in arms about the serious topics when it isn’t reading that way or you as EIC isn’t treating it that way. Yes, she admitted they drop the ball but what are you going to do about it and change it? Readers get tried of what you’re going to change when their are other options for magazines, online mags, or blogs. I read more serious and deep topics from Seventeen as oppose to Essence. So the fact that she came off stating that readers, who are mostly black women, don’t care about the “derail” issue is just wrong and shows how out of touch Essence is…
Essence has been irrelevant for years, and this WAH-WAH response from the EiC proves that it’s coming from the top. Way to insult your audience, Essence.
Weren’t she and Michaela at Honey together? Weird that she didn’t mention her by name, or was I reading fast? Amy, you better come with something better at Ebony!!
Essence does a terrible job of promoting their articles online. Their website reflects that.
Everyone understands Essence is a lifestyle magazine more so than a fashion magazine, but people link to other ladymags all the time.
In between those “ground-breaking” articles, Essence has a track record of mediocrity. It’s out of touch with its aging and young readers.
Their discussion on natural hair offended the natural hair community in such a way that many felt Essence just didn’t give a damn.
Jill Scott said something offensive because many of Essence’s readers are likely to date outside of their race. It’s out of touch. Reggie Bush’s cover was offensive because while it was an issue dedicated to black love, Reggie was giving his to Kim Kardashian, his sex-tape girlfriend. Where was she on the cover?
The crickets are chirping because many women have already left the magazine alone out of plain frustration. If Essence wants anyone to listen, they need to change their direction. And what I saw from the August issue with Ciara…well, it’s not looking good.
It’s funny, because while she talks about how Essence is killing us with the serious articles, they are hawking $250 shorts and “no price listed” shoes and clothes in their fashion pages…umm what? I thought our “median net worth” is $5. Okay, Essence…smh
THANK YOU DARI!!!! Well said!!!
Call it out, Angela Burt-Murray!
Well-said!!
Unfortunately some blacks have a stronger dislike of their own and will go out of their wayt to assist any other group.
reading all of the back and forth on all of the blogs, discussion boards, online mags, fb twitter etc I realized one thing – peoples priorities are all over the place and no matter what Essence does they will not ever make their readers happy.
if only people were as passionate about quality of their lives and the communities they in which they live…
Great job Clutch!
Wow, her response was a little more scathing and catty than I expected.
Say it loud Angela! I’m with you sister and sick of the hypocrisy going on calling for heads to roll w/a white editor being appointed. But like you said, crickets when it comes to our socioeconomic, healthcare, and children’s hardships.
I’m glad she put this out there like she did. She’s been blasted left & right for her decision and she deserves to be heard too.
I enjoy Essence, always have and will always read it. But, as a fashion enthusiast, a “fashion blogger”, a consumer of high (and lo) fashions, I can unequivocally say that Essence’s fashion spreads are sub par. Sorry. Let’s call a spade a spade. Let’s give props to the editor-in-chief for identifying an area for development and running with it. If this new editor comes to the table with spreads that are more representative of readers’ increasing awareness of the fashion & design world around them, then race be damned. I’d much rather have Essence rank among the respected fashion mags, than keep an all-black editorial staff. That will elevate us all.
I support Angela Burt Murry and her decision. I think that some of the people, calling the new hire out, solely on the basis of race, have their own ulterior motives for doing so. It’s not progressive and it’s petty.
I agree with you. I thought the same thing re: hidden agendas for calling Angela out on this and making it such a big rah rah. A part of me thinks that one person in particular did so b/c she didn’t get the call for the position herself.
Well if you’re implying Michaela anglea davis is salty about the hire b/c she didn’t get it, think again. Michaela is a trailblazer in Black and fashion editorial. The woman has literally been there and done that. Don’t think her criticism comes from that. Clearly, at this pt in her life she seems to be focusing on her career as a cultural critic and building her own media brands. #justsayin
People are trippin’. The new editor might do a really good job and push the limits of creativity which is want is needed.
I get the frustration, it’s scary, Black women are left out of other magazines and if we start to integrate Essence then soon, maybe Essence will be all white too, but seriously even Black Enterprise has White editors people.
Angela Burt Murray is required by law not to discriminate on the basis of race people. Get a grip I say.
I hate how one story blows up and all black women are put into that box. What a waste!
Capitalism. That is the consumer’s response to the actions of the EIC of Essence. If you don’t like her choice, then show her by not buying the magazine. If you don’t mind her choice, then show her by buying the magazine.
If you really want to control her actions, then show her through capitalism. Be about it, don’t just talk about it.
Its funny I said the same thing on another website, except I didnt say the word capitalism.
if you dont like the direction the magazine is going in instead of hemming and hawing in the comments section make your statement by spending your money elsewhere, be it on another magazine or investing in your own venture. that they will hear loud and clear
Your response was framed badly. You defend your decision by stating that your detractors are a small, insignificant group who don’t applaud you when you produce articles that you think are worthy of adulation. You did not sell your decision.
Essence has been going down the drain for a while. As much as you may protest several of your recent articles have been mediocre. One recent opinion post had the writer claim that Cleopatra was African when it has been well documented that she was Greek. Cringe worthy stuff. As an earlier post stated, your articles seem to be consistently behind on trends and have begun to fall into the irrelevant dribble that you see in the celebrity magazines (Us, People, Hello).
Susan Taylor would never have authored a letter like what you just wrote. It was petty. Essence is (or was) an institution in the Black community and if your hard hitting pieces are failing to provide the response you desire maybe it is because you have insulted the intelligence of your readership too many times and they are not buying your publication anymore.
When Essence was started those 40 years ago it was a fashion magazine with a strong shot of MS. magazine. It seems to be disconnected from the original message.
I think the complaints about the fashion editor come from the realization of a weary community of women who have hung on to Essence hoping their would be improvements that they quality and grace this magazine used to illustrate every month is gone.
I am sure the new fashion editor is qualified but your lack of understanding of your audience is the real problem with Essence.
Hopefully the magazine will survive your tenure but I doubt it.
You know it’s funny how times change.
I used to read Essence when we would go out with our parents visiting people. We would flick through the magazine wanted to be like the people in them. I sued to look through the adverts quite a lot.
I used to buy it, but it’s not really my cup of tea now.
Generally speaking, I think a lot of magazines are on the decline from what I can see. even newspapers are struggling to carry on and maintain readership, so, if magazines do things to alienate their targeted audience, I guess it won’t be long before they close shop for good.
Incidentally, I don’t know of anyone who actually still reads Essence magazine.
Why are black women not outraged over the ads in Essence: hair relaxers, skin lighteners, colored contacts? Fashioner is not raced-based. If Cosmo hired a black woman to be anything there would be a party in the streets…lol wasted time over a trivial issue. And I’m not even a fan of Essence mag and haven’t been for years..
I have no problem with the hiring. I want to see what this Placas lady can do. But, this catty ass letter was uncalled for and it shows how out of touch the magazine is. I don’t know where she has been but I’ve see and read enough blogs to know that people raise hell and high water about those issues that she listed. I’mma need her to get on Google and do some research.
Seems like a media generated controversy.