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Rick Ross, Educated Brothers and The Big Meech Syndrome

Monday Aug 9, 2010 – by

I think I’m Big Meech/Larry Hoover, Whipping work/hallelujah, One nation/under god.  Real n*ggas getting money from the fu*king start — B.M.F (Blowin Money Fast) by Rick Ross featuring Styles P

Earlier this month, Casey Gane-McCalla, a journalist, rapper, comedian, and Facebook friend, declared on his FB status: “I am an Ivy league college educated journalist with no criminal background . . . still when I hear this song . . . I think I’m Big Meech.”

The song that Gane-McCalla refers to is B.M.F, a single from Rick Ross’s fourth album, Teflon Don which dropped last month.  The song’s considered a heater.  The summer’s hip-hop anthem.

His admission came as I started to notice more and more Black male friends and associates like Gane-McCalla embrace Rick Ross with fingers thrown in the air. These are college graduates who own all of the rapper’s albums, recite his lyrics passionately, and wear dress shirts and ties to work daily even though it’s not required.  These are corporate ladder-climbers who admit that Ross is growing on them and wonder why I don’t agree.  These are straight-laced brothers who turn up the radio and head nod hard to gangster stories attached to thumping beats.

These are Ivy-leaguers who, even just for the length of the song, feel like they’re Big Meech.

Some context: Demetrius “Big Meech” Flenory, cofounded the notorious, drug cartel BMF (Black Mafia Family).  It’s been estimated that the organization, led by he and his brother Terry “Southwest T” Flenory, pulled in more than $250 million during its reign.

Big Meech lived the lifestyle so many rappers claim and celebrate.  Cases of champagne at the club.  Host of luxury cars.  He beamed money-green and really did blow money fast.  Women swooned and brothers bowed.  His crew was air-tight; zero tolerance for disrespect.

The hypermasculine dream.  Until the inevitable fall in 2008, when Big Meech received a thirty-year prison sentence for running a criminal enterprise.

So why would Black men, who possess the legitimized American dream credentials—good education, better job, nicer salary, property in their own name—sometimes feel, as Ross has termed, “Meechy”?

“I think that many professional and educated Black men feel constrained in their day-to-day realities,” says Mark Anthony Neal, professor of African & African-American Studies at Duke University.

“Particularly,” he adds, “in relation to their performances of masculinity, where they are always conscious of how their ambition, aggression and physical presence is interpreted by White colleagues and superiors. Call it the Obama syndrome.”

Enter Rick Ross.  A dream’s vessel.  A movie director, shaping and crafting imagery using a repetitive script.

In B.M.F, the crime-laden dialogue and cues are laid with ferocity over a nastier beat: being self-made, versus being affiliated; building from the ground up, no renovating; penetrating claimed women.

The middle-finger American dream—one that multiple-degreed brothers can pump fists to at the club, groove to on the way to work, or listen to on their iPod at the gym. Unharmed.

“Unlike the many little kids in the ghetto who will fight to be the next Big Meech, I have no plans in following in his footsteps,” admits Gane-McCalla. “Still, I sing along with Rick Ross’s song. Why?  Is it my Michael Corleone Godfather-Soprano fantasy?  Probably.  A rap song can temporarily lift me from my safe, yet hardly lucrative position of a journalist to the fast exciting world of being a drug dealer.  A world I can quickly exit without fear of getting shot or incarcerated.”

Life as code-switching?  A gangsta-inspired double-consciousness?

“Big Meech allows some of these men to perform an alternative version of themselves,” says Neal, “and what is critical, is that they fully understand that it’s an alternative performance that must be managed away from their professional lives.”

The radio gets turned down as they approach the office.  And often, the next performance begins in the workplace to appease White colleagues.

“Rick Ross becomes an ideal symbol of [alternative performance],” Neal notes, “because given the questions about his back story, most folk are clear that he is all performance, but one that remains compelling and attractive.”

Ross’s credibility was marred back in ’08 when allegations emerged that he had worked as a correctional officer.  Surprisingly, his rapper card wasn’t revoked.  He bounced back through denial and a tighter hold to I’m real convictions.  A politician in the making.

However, not all Black males have the luxury to drift in and out of the Big Meech fantasy.  “Still for the millions of little Black children who see being the next Big Meech as they’re only outlet for success,” Gane-McCalla says, “that world is not as easy to exit.”

This isn’t to suggest that Ross is the first image peddler or the last.  Nor is it to suggest this is the first complicated relationship between fantasy maker and outside spectator.  There’s the overused hip-hop paradigm of the suburban white kids who consume gangster culture on demand, without investment in its sociopolitical implications.  The difference here is that even as these professional men move further away from the Black man as a thug image, that divide could be instantly closed by media, police officers, or employers who rely on stereotypes to navigate the world and retain power.

Let Ross tell it though, the connection is about a shared desire for achieving.  “It’s just about being creative, being flyer than you were yesterday,” he told AllHipHop.com about his success.  “I wake up and try to do that. You got to switch the color of the stones up sometimes, go to new heights, you got to go above and beyond the lames . . . it makes for great television.”

And according to him, B.M.F isn’t just about celebrating thirty-year prison sentences.  It’s “getting out of the recession” and “back on the grind” music.  The song is about “the struggle,” Ross explained in a recent interview with DC’s WKYS 93.9.

These days struggle is relative.  Some brothers war with injustice.  Some battle poverty.  Others fight corporate bullying as they try to secure a dream that wasn’t originally designed with them in mind.  Yet most must combat the stereotypes that media, racist institutions, their brothers, and perhaps they themselves perpetuate.

Struggle has always needed a soundtrack and, for some black men, it may just be the music—catchy rhymes and hot beats—that attracts them.  “Despite the glorification of crime, B.M.F is a dope song,” Gane-McCalla admits.

But he’s sure to add that he can’t stop thinking how much better it would be if the hook was:

“I think I’m Malcolm X/Martin Luther
, I seen the mountain/hallelujah, One nation/under god, Real brothers make change it’s the fu*king squad”

This piece was originally published at TheLoop21.com.  Felicia Pride is the founder of BackList, a media.entertainment.education company and the author of The Message. Follow her on Twitter.

69 Comments – Add Yours

  1. avatar TVA says:

    Lupe Fiasco’s rendition covers your sentiments

  2. avatar Tiffany says:

    Well….maybe in your respected careers, you could feel like Big Meech did at the height of his success. Personally, I feel that rappers are selling a fantasy. To their videos, their lyrics….everything is a fantasy. Jay-Z said it best: “Believe half of what you see, none of what you hear”. We all know about Rick Ross’s past. If we want to get real…..40% of rappers are college educated or honors students. So if an exec who works for a Fortune 500 company wants to blast “B.M.F.” I say go ahead. It’s not like he wants to become Big Meech OR Larry Hoover. Shoot, Big Meech don’t wanna be Big Meech right about now. My point is, rap isn’t real. Very few artist speak from their hearts and since Ross isn’t one of them…..

    • avatar ME says:

      @tiffany At the end of the day we have to do better………..

      Music belongs to all us not a select few. In the days of Jazz artist knew this music had to belong to a people, Rick Ross tries to do this with Gangsta sentiments, but at the end of the day theres not that much responsibilty being expressed. Like you pointed out Tiffany referencing JAY .The game has changed and forgot where its come from, we are listening to bastard music… music that leaves its children and raises fatherless souls with no guidance……

      Dumbed DOWN ish……

    • avatar kenneth cole says:

      i love ur comment it really make sense rick ross is not a big meech or larry hoover is just trying to compare is wealth and sociality with larry hoover list to dis part of de song ”am what you use to be” that state comparism rick is nor a meech

  3. avatar Mr. Haiti says:

    Dope song. Just like ‘Nuthin but a G Thang’, ‘Protect ya neck’, and Livin Proof’ – No need to Psychoanalyze..
    Oh and I’m super educated.

  4. avatar Southern says:

    I THINK IM PIMP C, BIGGIE SMALLS, TUPAC FUCK IT KILL EM ALL TRILL NATION UNDER ME YOU LOOKING 4 DA TRILL OG THEN IM THE ONE TO SEE…UNCLE BUN

    • avatar ME says:

      @southern… wanted in

      Tupac, SOME Lil Kim……and Big Pun, completely different perspective then Meech Music, struggle., .cud respect that, have too…

      but Meech?????/ I dunno, too smart for that didnt he get like 25 years in jail?

  5. How ironic that I am reading this article while listing to “Say You, Say Me” by Lionel Richie, a Real musician from an era of Real music that was creative, rather than the destructive crap “artists” are making today.

  6. avatar Talia says:

    sssshhh.
    I’m trying to find out who Rick Ross and Erykah shot….

  7. avatar I'm Spartacus says:

    Whenever Bey’s “Naughty Girl” plays on my iPod I start dancing like a stripper whose rent is due. I ham it up, bend over in front of the mirror and pop it, bodyroll like I invented the move and act like I don’t know Jesus. Then I put on my dress slacks and go teach critical thinking and expression to fine(and not so fine) young minds at a university. It’s harmless fun/fantasy and if a responsible, employed journalist wants to role-play in his own damn head, give him a break.

  8. avatar roodles says:

    Analyzing popular culture for how it is representing our community is part of what this website does ON A REGULAR BASIS so why is *this* article now “overanalyzing”?

    Also the “elitism” claims are basically a cheap way to dismiss the author’s whole argument instead of actually engaging with them. The point seems to be: why are even successful black men, who have negotiated the perils of inequality through luck, hard work and smarts STILL indulging in fantasies of criminality and why is our popular culture only glorifying these life choices? It makes sense to talk about educated and successful black men in this context because it is easier to understand how someone who does NOT have access to opportunities would view the lifestyle in the Rick Ross video as a viable alternative way of “making it”.

  9. avatar Fuchsia says:

    I don’t see anything wrong with entertainment as long as there is a healthy dose of education to go along with it. Documentaries, text books, required reading, and Black History Channels are in order. We earned it as People of Color. We have the entertainment industry on lock. It’s a billion dollar industry and there is no stopping it. All we can do is educate and take it for what it is HISTORY the good the bad and the ugly. The fact is Crime pays you and you pay back with with your life and reputation and record. Kids need to know THAT part as much as they need to know about anything else that made America what it is today.

  10. avatar Candy says:

    Obviously you are saying that educated brotha’s can not feel connected to the ways and lifestyle of hip-hop, you say it like it is eyebrow raising, jaw dropping and even teeth clenching. Hip-Hop is an entire culture and you implying that it is the attention getter of the “uneducated” sounds very ridiculous on your part. It could very well be noted a “Guy Thing”…I would appreciate and respect that hypothesis any day. Big Meech, ScarFace, GodFather…guys from every walk of life love this stuff! These are some big names that go hand in hand with Hip-Hop being that it is indeed a male dominating genre.

    I mean I understand that big Meech was the leader of the Black Mafia….but goodness! People listen to rap with different ears, one person may simply like the way it sounds while the other may actually attempt to pick it up etc etc…

    In no way am I hating or lashing out because I read your blogs all the time and enjoy them; but you lost me here.

  11. It’s not that much of a new phenomenon. We’ve been doing this for years. Can’t remember how many times I’ve sung along to Biggie, Nas, Jay and now Rick Ross on the way to the office. I like a good, deep lyricist as much as the next dude, but some times Ross motivates me to get up and get that paper more than Jay Electronica.

    With that said, I understand where you’re coming from with your lyrical suggestion at the end of the post. Check out Lupe’s version of BMF if you haven’t yet: http://blackbrucewayne718.tumblr.com/post/864384048/lupe-fiasco-bmf

  12. I think this is a well written article and the author intended well. However, I share some of the same sentiments and concerns of commenters such as “A Random N***a.” I’m a die hard hip-hop enthusiast. And I’m a feminist. I don’t believe the two are an oxymoron either. Yes, I take issue with the degradation of women in rap and the glamorization of a “thug life.” But I also believe in storytelling no matter how gory it is. I think where you lost some people is this ideology that only a certain type of people should listen to rap that discusses aspiring to be Big Meech. So are only women beaters supposed to listen to James Brown? Adulteress to A. Keys? See, how flawed that argument is? Music is music. I think you’re stretching by attempting to place Ivy-league educated brothers on a tier where they are higher than their “hood” brethren. It does not cause me any type of concern that my friends with J.D.’s and PhD’s love a good Young Jeezy track and know all the lyrics. Just like it doesn’t cause me any concerns where some of my closest friends who are the exact opposite of your “Ive league” educated friend likes the same songs. I wish somebody would try to tell me because I’m educated I should now be mindful of the type of rap I endorse. That conversation wouldn’t turn out too well.

    Should we be concerned about the affect rap music has on children? Possibly. Why grown educated men choose to listen to this music and say it makes them feel Meechy?…uhh not so much.

    • avatar Candy says:

      Well said! I am a Hip-Hop enthusiast my self and have a great love for the genre. I have the same views that you posted, so I couldn’t agree with you more. I posted and mentioned how I kind of frowned upon this post.

  13. avatar *Akai* says:

    It’s great to read pieces that touch on issues from a divergent angle and address different subjects, so I enjoyed Pride’s article in terms of what *I think* it was trying to convey. I would have loved to read more of Neal’s view to understand exactly what he meant by “constrained” or received clarification of the specific what ways in which some felt “constrained.”

    That said, I found many of the points a bit disjointed and, having attended an Ivy league university on the east coast, maybe bobbin’ that head to Rick Ross et al is par for the course with certain dudes but I’d strongly disagree with any insinuation that there are hordes of “multiple-degreed” high-achievers that get down like this.

    Maybe this is a guy thing as university is the time when females become more political and aware of themselves as women and exposed to various people, places, points of view or ways of living. They form different opinions, ideas etc. and begin to consider and question their place/role in the world, beliefs, music etc. they may have once been OK with (even danced to) when younger and less evolved; and, this progression leads to reconsidering and/or rejecting various things for some as opposed to embracing, shaking something or desperate attempts to glean validation.

    Remaining honest and true to one’s self is a different thing altogether in my book, but I’ve yet to encounter anyone who finds any value in the whole “I keeps it real and reps hard!” set that claims to be educated and professional. Frankly, these are antics and traits that perpetuate and maintain their separation from the sophisticated successful rest, and I find it sad that there are those who invest in, and feel a need to blast, joints like B.M.F. in order to feed some concocted and twisted idea of ‘masculinity’. An individual’s mentality is important and keeping one foot and a hand in the ‘hood may be among the reasons for remaining in “hardly lucrative positions” reaching middle management at best and never joining the ranks of multi-millionaire business owners, senior management, CEOs, VPs or true money men, innovators and shot-callers.

    This sort of reminds me of when Nas started calling himself Escobar (Pablo) back in the day but to even remotely envy, glamorize, idolize or imagine one’s self to be Escobar or Flenory is pathological and telling in a thousand and one ways. Big Meech? An individual who thought so little of his own people that he poisoned them with drugs? In addition to the violence, broken families, murder, drive by shootings, innocent victims caught in the crossfire etc. that comes with the game he chose to play? Really?! I’ll never understand this pathological disconnect of supporting and pumpin’ to the most vile joints recorded then turning around to (again) bemoan how females are disrespected, the conditions in a community, a million incarcerated males etc. A 10-year-old can spit 16 bars and, unfortunately, for far too long a lot of the ‘rap’ that has come out has been a disgrace and flat out unoriginal. Yes, in the early days there was fun, creativity, less need to vigilantly screen and protect teenagers from profane, perverse and disrespectful lyrics, and joints that told stories or had a message.

    Rick Ross is the quintessential studio gangsta’ and now his big greasy nasty @ss is yapping about being a drug dealer. So, what’s new? Nothing! ‘Artists’ have been rapping the same tired lines about their hos, bling, clothes, cars, baby mamas, money, shooting someone, living the thug life, drug-dealing and going in and out of jail (as if that is a badge of honor) for the last 10-15 years so this is nothing new and more played-out recycled sh!t. …the mentally-stunted bragging about what they’re driving, drinking or wearing over a different beat, fueling ideas that contributions and areas of excellence excludes the intellect and limited to the mere physical (sports, rapping), celebrating flossin’ and the ongoing behavior of valuing/pursuing the most base and stupid of things and consumerism instead of being innovative, creating and owning some Microsofts®, biotech or renewable energy companies.

    • avatar Candy says:

      I am a bit biased when it comes to issues such as ones like these, which why I can clearly see where you are coming from, although I do not think its as complex as you made it seem. What I really want to say, (because I hear it a lot) is the issue of children and Hip-Hop. Would it be irrational for me to say that Rick Ross or any other rapper for that matter is not required to raise and father these children? Why do we not ever bring the parent into this equation? My point is this, sure there is responsibility on everybody’s part, but I simply feel the parent is the most valuable resource in this matter. Home is the 1st teacher, whether it’s conscience or conscienceless; we all will indeed pick something up from home and carry it with us for the rest of our lives.There is no way to get around that. So if a particular rapper has a certain type of control over your children, then let’s talk about the next most logical step which is taking control of your house hold and your children because we can sit idle for many more years to come and talk about how rappers need to do “this” and “that” but as parents they must take action and not wait to see if rappers or the hip-hop culture entirely is magically going to stop spraying their “magic stardust” amongst the influence slot in individuals brains.

  14. avatar Peyso says:

    I may be late and this may have been said in the 60 some odd comments but the reason that black men, successful or not, listen to this song and songs like that is because we can relate. No I cant relate to the drug dealing and gun slinging. I can relate to the aspirations, I can relate to the hustle, the grind, the search for authenticism. As I told one of my mentees, everything is a hustle, doing the 9-5 (most times longer) is mine.

    • avatar Candy says:

      You make a very terrific point, and I am happy that a black man himself gave his perspective; I figure, what better spokesman is there? I made a comment on this subject and I kind of said something along the lines of what your saying. However, you made the most brief comment while saying so much and you provided a valid and profound explanation. I think you concluded this issue with your comment, most definitely.

  15. avatar Dutch says:

    More misplaced hyper machismo. The fact that someone tried to explain it as being in love with the hustle is lame. Kids don’t have the mental acuity to bifurcate and compartmentalize. Sure people are able to achieve higher levels of reasoning and thought but that damn sure isn’t what Richard Ross is pushing people to do. As for the ivy league thing, overrated. There are many brothers/sisters who attended those “hallowed” institutions and are as stuck in the bullshit as anyone else. Immunity from stupidity isn’t conferred upon one by the mere institution one attends. As attested by the people hailing Mr. Rozay. As for the explanation that black males feel that their aggression, et al makes white people uncomfortable perhaps we ought to touch the big elephant in the room topic of hyper machismo because from my vantage point too many black men are mimicking this hyper machismo posture to their detriment. We may also want to address why hyper machismo is so prevalent in the “community” and why it’s accepted, encouraged, and promoted not only by men such as Richard Rozay but by women as well. Fact is black men and women are complicit in this “non dialogue” dialogue we are having. Black women write about our obsession with Richard Rozay, we bitch about their Tyler Perry fixation and meanwhile no real dialogue occurs. We’re too busy pointing the finger at one another but we do manage to take a time out to create a bunch of babies we infect with the same old tired ass bullshit.

  16. avatar Dutch says:

    So Drug dealing or athletics are the only hustles we (black people) can relate to? Or am I missing something? But we wonder why white marketers market some of the most coonfed bullshit to us but yet we turn around and lavish praise upon some tattoed buffoon. Again not everything has to be Baldwin and Angelou but goddamn can we at least have a bit of variety, in the mainstream that is.

  17. avatar Dion Moore says:

    I am a doctoral student at Argosy University studying International Business. I can relate to this artical so much because “I go hard in the paint”. In my medical career, school, and definitely in the studio. I am well respected amongst my feel peers in all facets of my life. I look at hip hop as an investment more than just a hobby. I look at residual aspects of hip hop and entrepreneurial view. Opportunites are limitless. So im enrich these businesses. Lie meechy control the kitchening. Imma keep it rolling like Michelin. Mess around and rebuild Michigan. I glorify not the crime or promote sentences.Penial systems prisons man. Imma about building and living pyramid. My kids grow up like Sharpiro kids. Us my talentsno dirt legitimate. Royalties cause I am roy Yalllll no blimishes

  18. [...] I don’t think that’s as surprising as a certain Clutch Magazine writer feels it must be. Naturally, the writer in question doesn’t seem too interested in [...]

  19. [...] A cool P.O.V. from Clutchmagonline.com (w/ BMF Video) - Rick Ross, Educated Brothers, and the Big Meech Syndrome [...]

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