Google has officially ventured into the world of fashion. The mega Web brand launched Boutiques.com, a Google site offering online shopping, and exclusive picks from some of our favorite celebrities, stylists and designers. Boutiques.com will even offer fashion picks from bloggers.
Giving sites like Polyvore, Shopstyle, and Piperlime a run for their nickels, Google’s acquisition of Like.com powers Boutiques.com by rounding up some of the world’s greatest designer and celebrity brands. Some of the designers on board include Oscar de la Renta, Kate Spade, and Betsey Johnson. The stylish celebs offering picks are Rashida Jones, Jamie-Lynn Sigler, and Sarah Michelle Gellar.
But much like Google, you won’t actually be able to buy any items, you can search any desired items and head over to the online retailer to make your purchase. So Boutiques.com becomes more of a window shopping Web expedition following select boutiques crafted by hot celebs and designers. The new site also allows you craft your own personalized boutique. And if your lucky enough, maybe your favorite starlet will shop there. Coolness!
Give Boutiques.com a spin! Let us know what you think!
–Geneva S. Thomas