Don’t expect your favorite celebrities to send out any tweets today, because they’re officially dead.
A slew of A-listers, from newlyweds Alicia Keys and Swizz Beats to Usher to Kim Kardashian to Ryan Seacrest, will commit digicide today in honor of World AIDS Day and sacrifice their social media accounts in order to raise $1Million for A. Keys’ charity, Keep a Child Alive.
The innovative fundraising campaign, whose tagline asks, “How many real lives can be saved by sacrificing a few digital ones?” aims to save millions of lives in Africa and India by raising funds to help prevent and treat the disease.
According to the foundation’s website, all of the participating celebs will stay off the grid until the $1Millon goal is reached.
“No more Twitter or Facebook updates from any of them. No more knowing where they are, what they had for dinner, or what interesting things are happening in their lives. From here on out, they’re dead. Kaput. Finished.”
So if you find yourself wondering what’s up with Lady Gaga today, don’t bother. Donate.
Music insider, Leigh Blake, and acclaimed musician, Alicia Keys, created Keep a Child Alive (KCA) in 2003. After traveling throughout Africa and working with other AIDS originations, each woman knew that she wanted to do more to fight the disease. KCA provides anti-retroviral medicine to children and adults with HIV/AIDS in impoverished communities in India and Africa.
To date, Keep a Child Alive has raised millions of dollars and assisted over 250,000 adults and children obtain life saving HIV/AIDS medication and regular, ongoing HIV care and testing. The foundation is also extremely committed to caring for children who are orphaned due to the virus.
Preventing the spread of HIV/AIDS is one of the biggest challenges, and could lead to the greatest achievement, of our generation. “Helping keep a child, or mother, or father or brother or sister alive, means turning the worst epidemic of our lifetime into the greatest victory of our generation,” Keys said in an interview with CNN.com.
Watch the Keep A Child Alive PSA and find out what you can do to help!