The First Lady is pushing to give women more power here in America, especially in regards to raising their children.

Michelle Obama is encouraging that women breastfeed their children, her emphasis on the fact that nursing is one way to help reduce childhood obesity. Her public support comes at a time with when the Obama administration has made several moves to gain more public support for breastfeeding, including a push for flexible workplace rules and a recent Internal Revenue Service (IRS) ruling that will qualify breast pumps and other nursing materials for tax breaks.

Obama spoke about the strategy for the second leg of her “Let’s Move” campaign to fight childhood obesity with ten reporters.

“We also want to focus on the important touch points in a child’s life. And what we’re learning now is that early intervention is key. Breastfeeding. Kids who are breastfed longer have a lower tendency to be obese,” PoliticsDaily.com reported.

“We want to get into child-care centers, day-care centers, and start talking about how — what kind of snacks they’re getting there. We want to have those conversations at an earlier level. But those are just some of the things that you’ll see.”

Rates for breastfeeding amongst African-American mothers is very low, the Centers for Disease Control and Prevention reports.

“And because it’s important to prevent obesity early, we’re also working to promote breastfeeding, especially in the black community — where 40 percent of our babies never get breastfed at all, even in the first weeks of life, and we know that babies that are breastfed are less likely to be obese as children,” she said.

The First Lady, who has spoken publically about nursing her youngest daughter Sasha, is treading carefully on a touchy issue for most women.

Robin Schepper, the executive director of “Let’s Move” , said that although Mrs. Obama wants to increase the rates of breastfeeding, she “is not telling women to breastfeed … but wants to make it easier for moms by encouraging hospitals to change practices so after a baby is born, the baby is in the room with them.”

The First Lady plans to push for more hospitals to be certified as “Baby Friendly” by Baby Friendly USA, a non-governmental organization that works to increase breastfeeding opportunities. Only 3 percent of all births occur in “Baby Friendly” hospitals in the United States.

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  • Magnolia

    As someone who works in healthcare… I LOVE THIS!! Breastfeeding passes on maternal antibodies, helping infants fight off infection. Making it easier for women to nurse/pump is great and it’s an economic advantage to many families since they don’t have to buy formula. We have to remember that formula has only been around for the last 70 years or so (maybe).

    It’s good that Mrs. Obama is trying to start a cultural shift. All the IRS did was pass a law or entered it into the tax code that breast pumps/supplies are now deemed medical equipment and you can use your (already established) HSA to buy them. You can use it to buy cold medicine so why not a breast pump?

  • Wow

    My son is 15 mos and I see the benefits of him being breastfed already. He rarely gets a cold, has only had one fever. Breastfeeding also made me feel like I am the best mother I can be. People may have starred but I kept at it. I be damn if my baby get sick all the time just because the majority of Americans are too stupid to know what is really good for an infant. Especially mine.

  • Alexandra

    I agree with Michelle.

    Unless you have a medical condition, I think every mother should breastfeed.
    It’s the most natural. And all the chemicals nowadays….

  • im a nanny and i see firsthand that breastfed kids usually walk earlier and develop better. but my mom didnt breastfeed me and i grew up fine

  • Eric

    It boggles my mind how a subject such as breatfeeding could be “touchy”. How is what God made that is best for your child even questioned at all? Even if you don’t believe in God there is a reason why women’s breasts produce milk!! It’s a freakin no brainer folks. Look up the research and you will see that breastfed babies are all around better kids. They are smarter, healthier and develop faster than formula fed babies. Proven facts. I’ve seen it first hand since my wife breast feeds our daughter who just turned 1. The kid has literally been 3-4 months ahead of her time since the day she was born. The pediatrician told us this every time we went in, not to mention the milestones she reached months in advance of the “normals” at her age. She was literally sitting up unassisted at 3 months. That’s unheard of. I attribute most of that development to breastfeeding. Not to mention your baby’s brain development is most important up through 3 years. If you breatfed then their body and brains were getting the nutrients it needed for proper brain development. Trust me. You can tell the difference.

    It is also beyond me how someone who doesn’t have much money wouldn’t want to breastfeed since it is cheaper and its more convenient. No need in packing all the bottles around and having to warm them up. You breast is ready for feeding anytime the baby is!! Just makes no damn sense why everyone wouldn’t want to do it. Wake up America!! This is what moms have been doing since the beginning of time.