What Did Pespi Do With Sophia Vergara’s Boobs?

by Leslie Pitterson

This week, Pepsi unveiled their new set of ads staring…well, it’s unclear.

The ads feature Modern Family’s Sophia Vergara, the beautiful bombshell known for her curvy shape (34DD-28-39 to be exact) and the annoyingly beautiful way she belts out, “Jayyy!” for 30 minutes every Wednesday night at 9 P.M.

In the print version of the ad, the viewer sees a print version of Vergara, wearing a bright blue beach hat and using a straw to sip from Pepsi’s new skinny can for its diet soda.  However, the can isn’t the only thing looking noticeably slimmer.

Since the big reveal more folks have been talking about the lack of Vergara in the actual ad.  Margaret Hartman of Jezebel, criticized Pepsi for photoshopping Vergara’s breasts to minimize them in the ad, saying:

“We’ll begrudgingly give the company points for not making a joke about her “cans” in this ad — not that you can even tell it’s her. Vergara’s positioned so you can’t see most of her face and body, and her arm is whittled by an oddly-placed shadow.”

It seems counterproductive for Pepsi to enlist the actress known and loved for her curvy figure and then try to tame her actual image in their ads.  Vergara is naturally a busty woman, a feature that she doesn’t try to hide.  In an interview with SHAPE magazine, earlier this year Vergara confessed that she believed a woman should have some flesh on her bones, saying, “I think when women reach a certain age, they look better with a little fat in their face.”

The message the ad sends out through minimizing Vergara is a harmful one for younger women and unappealing to any woman looking on.  It seems to suggest that slim is better than beautiful, that withering means improvement.   I mean minus the digital tools, it seems the advertisers were one step away from just going Victorian and strapping those bad boys in with gauze.

Quite frankly, Pepsi’s faux pas is almost expected.  After the string controversies over various magazines using Photoshop to minimize or hamper women of color, an advertiser doing the same is hardly shocking.  Disappointing is all.

What do you ladies think of the ads for Diet Pepsi?  Have Sophie Vergara’s curves gone ghost?

  • http://sartorialme.blogspot.com serenissima

    im not familiar with this actress, but i do think its strange that they hired her (which probably cost more than to hire a regular model) but then they put a big hat on her to hide her face and barely showed her body. it would be like hiring kim kardashian then only showing her from the neck up. whats the point?

  • Angela of Chicago

    She’s very familiar now that she’s on Modern Family with the former Al Bundy(nominated for emmy’s last year). She has been acting for a while now. She’s just as gorgeous as any model.

  • bosslady

    @Angel of Chicago, Serenissima wasn’t saying she wasn’t gorgeous, she was just asking what is the point. I agree she is gorgeous, but with that HUGE hat covering her face you can barely tell it is her underneath. I for one wouldn’t have realized it was her. Beckoning the question, what is the point of using her.

  • Wendy

    It seems like you can’t please everyone. If they showed anymore of her boob, the article would have read something completely different. It’ll say they’re showing too much boob. This is the weirdest thing, you want to see more boob in an advertisement?! WTH! I doubt Sophia’s lack of boob in this advertisement is telling young girl that skinny is the way to be. She seems to be a naturally thin woman with natural boobs. If this was an advertisement for lingerie than yeah, it would call for a bit more boob. The only thing wrong with this advertisement is that they should have shown more of her face. Why buy the talent without utilizing it.

  • HoneyDew

    Are people seriously complaining about this? Really!!! If it is not one thing it is another!!! Ridiculous!!!

  • Juste Moi

    +1

  • http://www.facebook.com/people/Ashley-Sykes/1065177536 Ashley Sykes

    people are totally gonna slay me for this but #1 those arent her natural boobs. #2 “beautiful bombshell”?? did you see the pictures of her without makeup? no sweeties its all makeup and glam squad she looks NOTHING like this with makeup. #3 whats the big deal? do they HAVE to show all of her? in a lot of artsy advertisments and magazines show so many models and its not exactly clear who it is. hell tyra has been in a lot of pictures where if you didnt tell me it was her then i wouldnt know cause her back would be turned or there would be a huge artsy fartsy shadow or object over her face. ughh

  • boho.barbie

    I agree. I’m actually glad that this ad isn’t portraying her as the “hypersexed hot latina!” As the article stated, she is extremely top heavy and there can be such a thing as TOO MUCH!I also don’t understand how this ad is implying to girls that “skinny is in” because her chest is smaller. We all know society favors skinny bodies and big breast! I also do not understand why her face is not being shown unless it’s for artistic purposes.

  • Lyoness

    I’ll be honest. I didn’t even know it was her in the ad until I stumbled upon this article.

  • sunshyne84

    Exactly! Who cares if they aren’t showing off her boobs; the ad is for a drink. I don’t get it….smh

  • Brittany

    The world has an obsession with “skinny” and the more people push it , the public will buy into it . There are some people who are blessed to be naturally skinny and they are beautiful and there are curvy women who are naturally blessed with curves. One thing people don’t understand and is that the media and companies could care less if you died from anorexia or getting butt injections to appear more curvy ; they only care about how much money they get from you buying thier product.

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