Known for their supple creams, moisture drenching hair product, Carol’s Daughter has grown from a hobby to a multi-million dollar business. And now the company is taking it to the next level, announcing a promotional deal that has the entire beauty industry talking.

Today, Carol’s Daughter founder Lisa Price and chairman Steve Stoute revealed the company’s newest spokespersons: Cassie, Solange and Selita Ebanks. The three women are known for their beautiful hair and skin, making them a great compliment to the brand known for its natural remedies to bring out the best in every texture and skin tone.

In an interview with WWD, Stoute said:

“We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America.”

With the addition of a model, a singer and a model-singer, Carol’s Daughter is adding some new faces to their celebrity ambassadors. Both Mary J. Blige and Jada Pinkett-Smith have been longtime fans of the brand and credited its product for their beautiful complexions and healthy strands.

Megawatt model and Kanye muse, Selita Ebanks says she is excited about being able to rep the company, saying the deal will send a powerful message to consumers:

“Carol’s Daughter doesn’t have just one direct demographic. Solange’s hair is a different texture than mine. So is Cassie’s. Our skin and body types are different. Today, people are blended. And I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.”

The official advertising campaign featuring the three stars rolls out May 1st.

What do you think of the newest Carol’s Daughter spokeswomen? Share your thoughts, Clutchettes!

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  • Nadell

    MMmmmm, not at all corresponding w/ the statement. More so a contradiction. I see no different skin types and they’re so done-up that you almost forget the product that it promotes.
    Tika Sumpter, Solange, Jennifer Hudson, Selita Eubanks, Tanika Ray, Ledisi & Cassie on the cover would have been more visually accurate and a balance to their statement!

  • where is this?

    I have yet to see this advertisement on their site. I am glad to see when black women and black biracial black women get positive opportunities. Now I see alot of different types of black women in the media. But, now its reverse you see more biracial black men then black men in the media or in sports being advertised such as prision break or whatever.

    I think this advertisement is swell but it would have been nice to put some white, hispanic and asian girls next time and expand her horizons. But, not put its about white and black people or this and that. Just dont make a big deal about race and their wont be one.

  • so what?

    I guess the diversity they were talking about is how many black ppl there are in the world and black biracial people included. THough the black biracial population is small in comparison to the black race or all other races combined. I think it is great that though there are more black men than black biracial men you are starting to see a great deal of them in sports and entertainment (media). I think a certain someone has had a great influence on that. You are starting to see more black biracial men than black men in the media. Biracial black women and a certain type black woman has always been the normal though they generally had really bad roles.

    Now roles are getting more better on tv, the movie department hasnt changed much and is starting go backwards and black and biracial black women are doing really sad pettiful roles. But, I am glad to see something positive for blacks. And, the black race is growing due to black men sprouting children.

  • write in

    I think CD realize they made a mistake in the way that they presented this and i think this is a lesson that so little black roles come along that black and black biracial people are willing to quickly accept the negative and carry on the very few positives roles.

  • Karrine

    always the same thing: light skin model to sell to dark skin woman !!

    NEXT !!