Carol’s Daughter Inks Major Promo Deal With Cassie, Solange and Selita Ebanks
Known for their supple creams, moisture drenching hair product, Carol’s Daughter has grown from a hobby to a multi-million dollar business. And now the company is taking it to the next level, announcing a promotional deal that has the entire beauty industry talking.
Today, Carol’s Daughter founder Lisa Price and chairman Steve Stoute revealed the company’s newest spokespersons: Cassie, Solange and Selita Ebanks. The three women are known for their beautiful hair and skin, making them a great compliment to the brand known for its natural remedies to bring out the best in every texture and skin tone.
In an interview with WWD, Stoute said:
“We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America.”
With the addition of a model, a singer and a model-singer, Carol’s Daughter is adding some new faces to their celebrity ambassadors. Both Mary J. Blige and Jada Pinkett-Smith have been longtime fans of the brand and credited its product for their beautiful complexions and healthy strands.
Megawatt model and Kanye muse, Selita Ebanks says she is excited about being able to rep the company, saying the deal will send a powerful message to consumers:
“Carol’s Daughter doesn’t have just one direct demographic. Solange’s hair is a different texture than mine. So is Cassie’s. Our skin and body types are different. Today, people are blended. And I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.”
The official advertising campaign featuring the three stars rolls out May 1st.
What do you think of the newest Carol’s Daughter spokeswomen? Share your thoughts, Clutchettes!
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I mean when I look at these women I feel they are fitting for the CD line. I think like others here the bottom line is that they could have done better and address the campaign with better wording. It would be a little inaccurate to call this a diverse model lineup in regards to black or biracial black people. They open the doors with the color issue. I can’t imagine how they didnt see it coming. If they couldnt see that knowing the black culture or biracial black people then their marketers are out of touch.
However, I am glad to see people are finally starting to acknowledge biracial black people as a group. Since white people always have the tendency to place them and only view them as black and black people due to obivious extreme similarities to biracial black people want to view them as black as well. Especially, since there are many light skinned black people from obivious mixing that has happened in history. Then there are some biracial black people who choose to see themselves as only black.
Within the black biracial group there is a large portion of diversity look at those from one black parent and one white parent about 20% come out looking like Halle Berry, Selita, Melanie Brown, Samantha Mumba. Then the majority about 55% look like Lauren London, Salli Richardson, Alicia Keys, Drake, Mya, Paula Patton. Then another 20% come out like Vanity, Mariah Carey and Rashida Jones. And then there is a very few that come out looking pratically or looking white 5-10%.
With so little roles in media for black people or people that is black and something else this was a good opportunity. Interracial relationship have and are increasing but they are not by much and some ways slowing down like one statistic reported. Now in the south there are mostly white people and black people and in the east coast you see various racial groups like in the West. So, if you look at the fastest growing of that proportion of interracial is asian and white mixes. For instance, just to use one interracial group for an example: I dont see as many White woman with black men as I do asian and white relationship on the west coast for instance. It is reported everywhere that Asians, Biracial Asians, Hispanics and the segmented of Hispanic mixes because they seem out of all races to be least to date out of their race. I am evening seeing more adoptions of asian children by whtie families.
Those will be the new majority and not white people. So, with white people becoming a minority. It is good for Biracial Black people who are finally starting to be seen as their own offspring group to get opportunities to represent themselves because they are a minority in the biracial group. Asian/White mixes surpassed them especially on the west coast as growing to be the largest; biracial people that are of black heritage are a minority to them in the future and at a tie right now. Opportunities like these are going to be needed for blacks and biracial blakc people who are sometimes not as franchised and this will help with recognition regarding racial matters in the future. So, that both groups wont go overlooked.
So, Selita is right about diversity within both groups (black and those of black mixed heritage). This group is not very big and giving an opportunity is a great door opener to put focus on. If they had never mention the racial issue. Everyone would have just looked at it and took it as an ethnic product with ethnic girls. The message behind it is opening doors and off course it started some conversations too. This will help to lift the idea of that one drop rule which would take about 7 generations to get to with a nonblack! LOL
JustSayin is JustStupidTrash.
That is all.
I am guessing that many of CD fans are people who bought their products before this wave of natural hair revolution. Y’know, way before it was easy to find info about how bad those cheap fillers are, and why pay top dollar for them in Lisa’s overpriced but homey, down home made in mama’s kitchen garbage. We’re at the point now where some of these brands have major name recognition, like Miss Jessie’s.
also meant to add, there are so many other lines you can purchase from, one is;
http://shop.karensbodybeautiful.com/category-s/31.htm
She is Brooklyn based and:
Her products are all natural, don’t include stuff that will clog your follicles, and her sample hair regimens are suggested by hair types with an ad campaign that features a much more diverse look with non-celeb models of ALL races, and several are (gasp) Black women in shades light to very dark. Her store even has workshops entitled “Are you caring for your car and hair with the same ingredients?”–someone should send an invite to Lisa Price. KBB has accomplished what has been suggested upthread and she has a baaad 12″ afro herself-lol.
Thanks for this. I am always looking for new, organic products.
yw–have you or do you know anyone who has tried Anita Grant’s products? I wish she had a store here in NY ‘cuz I’m not crazy about having to buy hair stuff online. I realllly want to try one of her chocolate deep conditioners, and she also has great info on the uses of herbs for hair. I think she’s a Black Brit lady also.
No, I haven’t. I used phytospecific for the longest time, but I find it a bit drying (don’t ask me why I kept using it). I am looking for new stuff. I bought CD’s black vanilla shampoo and smoothie, and Ojon’s hair mask. So far so good, but if there are ingredients in them that are not good for my hair, I don’t think I want to use it long term.
Aside from the obvious lack of diversity / color complex issue, another concern that I have with the marketing campaign is that Cassie and Selita are wearing extensions (a few months ago both women sported cute bob / pixie cuts (see below), even a white person’s hair would not grow to Cassie’s current length in less than 9 months time. When Mary promoted the brand she wore a wig/weave. I would love for the brand ambassadors to use their real hair. How can I trust a product that is primarily used on Malaysian 2a weave hair? This is not simply a Carol’s Daughter issue — it seems that many hair care lines hire celebrities to promote the brand when said-celebrity has not exposed her real hair in years.
Cassie w/bob cut 7 months ago: http://theybf.com/2010/08/16/do-we-love-it-cassies-new-blonde-bob
Selita w/bob cut last month: http://www.zimbio.com/pictures/9Y_rQL5RZ_c/Rebecca+Taylor+Flagship+Store+Opening+NYC/A0EBvB25OTn/Selita+Ebanks
You make an excellent point; this is like Beyonce’s blonde lacefront for the L’Oreal ads.
Exactly the point! Too many of these companies are more concerned w taking our money than catering to our real beauty needs. How is it that I could possibly believe an ad where the so-called Black Woman models aren’t even wearing her their own hair! This, to me, is far more insultive than their complexion! In other words, Lisa Price is selling their “celebrity” and not the product & how it works on their own hair!
As per the usual, the only way to stop this kind of insanity is to avoid these products like the plague. Anyone who is obviously selling to me but won’t cater to me is simply going to be out of money as far as I’m concerned! I’ve never been interested in her kin w their over hyped & over priced inferior grade products anyway. I just wish we, full Black Women, would recognize this kind of behavior and keep their hard-earned money in their pockets!
I patronize Black people who look like ME and carry products that are made from the best ingredients, unlike CD, like Coils By Nature (BW owned; not mixed!) and organic oils from health food stores where I already purchase my groceries. We just cannot afford to be unconscious shoppers as our money is the bedrock of the beauty industry…we have the power to shape what is & is not allowed. Please Wake Up, my sisters, and use your money wisely! Only ppl who you can fully identify with will understand your hair & skin needs and demonstrate this understanding while maintaining their respect for your intelligence, deserve your money, so spend accordingly.
Loves
As a woman of a deeper shade of brown, I am sad that she could not use models of different skin tones. They may all have different types of “hair” but they all look alike. Not to bring size into the matter but for brand that is suppose to embrace all types of hair and people, the lack of diverse models just proves another sad concept, darker skin is not marketable and if we don’t pick the “admired” and “perfect” models, no one will buy our product. I wasn’t the biggest fan before the ad and I probably will really steer clear now that I know my hair and skin is not part of the tapestry.
It is amazing to see people get their feelings hurt over something like this. Wake up black people. We should be past this. If you need to see people that look exactly like you in an ad campaign before you buy products maybe the problem is not with CD. I wonder do people use this same logic when buying other products. If that were the case none of us blacks would ever buy organic meat and quality fruits and vegtables. We would eat Popeyes chicken and McDonald’s all the time.
Here is thought. How about judging a company first by the quailty of its products. And if you want to bring race into it look at who they are employing. We black people routinely use products that are never formally marketed to us. We decide based on the utlity of the product for us individually. What is so different here? I wonder how many of these clothing brands we love spending our money on use models that look like exactly like some of the people commenting here.
Here’s another thought: go back and read the comments that actually do reference the inferior quality of CD products.
Besides if their campaign is designed to reflect a “blended” America why would I consider giving them my 100% Black dollars?
Ok first of all, of yall who don’t know, Cassie isn’t even black she’s Filipino. So that already lies in contradiction.
Second, it would not have been hard to get someone like Jessica White or another Brown skinned model. Errrbody gotta be a redbone..
*le sigh*….o well
um….three skinny light skinned chicks…where’s the diversity?
MMmmmm, not at all corresponding w/ the statement. More so a contradiction. I see no different skin types and they’re so done-up that you almost forget the product that it promotes.
Tika Sumpter, Solange, Jennifer Hudson, Selita Eubanks, Tanika Ray, Ledisi & Cassie on the cover would have been more visually accurate and a balance to their statement!
I have yet to see this advertisement on their site. I am glad to see when black women and black biracial black women get positive opportunities. Now I see alot of different types of black women in the media. But, now its reverse you see more biracial black men then black men in the media or in sports being advertised such as prision break or whatever.
I think this advertisement is swell but it would have been nice to put some white, hispanic and asian girls next time and expand her horizons. But, not put its about white and black people or this and that. Just dont make a big deal about race and their wont be one.
I guess the diversity they were talking about is how many black ppl there are in the world and black biracial people included. THough the black biracial population is small in comparison to the black race or all other races combined. I think it is great that though there are more black men than black biracial men you are starting to see a great deal of them in sports and entertainment (media). I think a certain someone has had a great influence on that. You are starting to see more black biracial men than black men in the media. Biracial black women and a certain type black woman has always been the normal though they generally had really bad roles.
Now roles are getting more better on tv, the movie department hasnt changed much and is starting go backwards and black and biracial black women are doing really sad pettiful roles. But, I am glad to see something positive for blacks. And, the black race is growing due to black men sprouting children.
I think CD realize they made a mistake in the way that they presented this and i think this is a lesson that so little black roles come along that black and black biracial people are willing to quickly accept the negative and carry on the very few positives roles.
always the same thing: light skin model to sell to dark skin woman !!
NEXT !!