Amare Stoudemire and Rachel Roy are collaborating on a collection for Rachel Roy’s diffusion line for Macy’s, Rachel Rachel Roy.
The New York Knicks power forward first emerged on the fashion scene when he attended Tommy Hilfiger’s Fashion Week show and Fashion’s Night Out. Recently, he was featured in the April 2011 issue of Vogue.
Now, the star player is trying his hand at designing for a collection that encapsulates Roy’s posh aesthetic and his sporty, more casual vibe. The clothes will feature vintage NBA logos and “1″ graphics for Stoudemire’s jersey number.
“I am channeling a girl that goes to sporting events,” Roy told WWD. “She goes to basketball events or maybe football events. She needs something that is modern, something that represents her in a way that doesn’t look like it just came out of a sporting goods shop…I think I would like to teach girls that you don’t necessarily have to wear high heels to watch sports, but you can be casually chic. What does Gisele wear when she goes to see her man [New England Patriots quarterback Tom Brady] play? What would Kate Moss wear? Those images are the inspiration as we’re designing.”
Though Amare is new to designing, both he and Jones Apparel Group, the company which owns Rachel Roy, have high hopes for the collection. As far as his involvement in the design process, he tells WWD: “I pretty much let her drive the car and I am just being the maintenance man. Basketball is a natural thing for me, and I have been playing basketball as long as I can remember, but designing is new to me. I never had to pick out sketches.”
Amare is also gearing up to design a line of his own for both men and women. His collection with Rachel will launch in September at select Macy’s stores, macys.com and NBA.com and ranges from $45 to $250.
Check out the logo and sketches below: