Anyone who works in the fashion industry knows that cigarettes are almost more of an addiction than the actual clothing. Nicotine curbs your appetite and the fashion set loves to be thin, thus it has become the norm. More cigarette breaks are taken during the day than anything else and sometimes they are even substituted for a lunch break. Not only that, but smoking them has been deemed “cool”, being shown in advertising campaigns and even showing up on the runway at Louis Vuitton’s Fall 2011 show.
Yves Saint Laurent is the newest high-fashion label to put its name on a box of cigarettes. To be quite honest, the box is alluring and chic, with its black and gold design almost making us forget that its contents are habit-forming and can actually lead to death in the long run. The color scheme is reminiscent of the fashion house’s “Opium” perfume bottles which is fitting. YSL isn’t the first luxury brand to lend its name to cigarettes: Pierre Cardin, Versace, Givenchy, Christian Lacroix and Cartier have all done the same. Though not the healthiest form of profit, nicotine is one of the world’s biggest businesses and thus it makes sense that some of the world’s most renowned brands would try to cash in.
These luxury cigarettes are geared toward fashion-minded women who want to have labels on everything, not just their ready to wear. They are mostly available in Russia and Asia, thus getting some stateside will prove to be a challenge. Even though smoking is popular in the fashion industry, we still have to ask the question of whether or not it is acceptable for a globally known brand to market a potential health risk.
What do you think of Yves Saint Laurent cigarettes? Would you buy them? Can high-fashion brands market products causing a well-known health risk for profit?