Naomi Campbell may be heading to court again, but this time she will be the one on the offensive. The supermodel is threatening to sue chocolate maker Cadbury over and advertisement campaign she says was racist.

The ad in question was used to promote Cadbury’s Dairy Milk Bliss bars. Featured on billboards and magazines, ad featured a Bliss bar on top of a pile of diamonds with the tag line: “Move over Naomi, there’s a new diva in town.”

Naomi says she took offense to the ad saying:

“I’m shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women. It is insulting and hurtful.”

While Naomi may have taken offense to the ad’s insinuation that that she was a “chocolate diva,” there is also the matter of the diamonds piled under the Bliss bar. Given the supermodel’s high-profile testimony at the ‘blood diamonds’ trial of Charles Taylor where she said the former Liberian ruler had given her a pouch of “very small, dirty-looking stones“, some felt Cadbury’s campaign was jabbing at another part of the supermodel’s public persona.

For it’s part Cadbury said the ads were simply all in jest:

“a lighthearted take on the social pretensions of Cadbury Dairy Milk Bliss . . . We would never produce any type of marketing we felt might cause offense to any section of society.”

The company says the campaign is no longer in circulation and that it had “no plans to repeat the campaign.”

Whether they’ve pulled the ads or not, Naomi says she will be pursuing “considering every option available” against Cadbury and is urging black consumers to boycott the Kraft Foods-owned company’s products.

What do you think of the Cadbury Bliss ads and their reference to Naomi Campbell? Should the supermodel sue the company over their “Chocolate Diva” campaign? Tell us what you think Clutchettes- share your thoughts!

Photo Source: Uptown Mag

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  • SRenda

    Racism aside, they needed to ask her permission to use her name. Racism not aside, if the ad featured here at clutch mag is the actual ad it’s worse than I thought. It’s hella sexual which is a huge stereotype about black women and she should have a right to at least consider having her name and image used by Cadbury. I think we let our feelings about Naomi (which seem like a little internally racist to me) the way she’s been described in the press, (I doubt many of us know her personally) get in the way of what’s right. I think she’d have a decent case whether she was saying it’s racist or not. We need to fight for our image as much as we can. I hope she wins.

  • jacqueline

    Let’s just pause and listen to each other for a second.

    As a black woman, being referred to as a piece of chocolate or a dollop of caramel is supposed to be a compliment? Not compared to chocolate (e.g. “your skin is as rich as mocha,” or “as smooth as caramel”), but being fully reduced to a snack or dessert. I completely reject this! Maybe Naomi is grasping for straws here, but this touches on a subtle, but important nuance of the systemic ostracism of Black people in this country.

    These kinds of backhanded compliments just reinforce the fact that my skin tone is a novelty of some sort, just like everything else about our lives. Everything from gospel music and traditions to the texture of our hair is one more thing to trivialize. No, not everyone is really trying to be this “deep” when they say stuff like this, but it means what it means.

    Also, I would disagree with the claim that Black women and men are not the only people that get food comparisons; if anything, the others exist to put these races in *contrast* to the chocolate descriptions that have followed us around.