Not long ago, we featured Patrick Robinson’s newest high-fashion ad campaign for The Gap with spokesmodel Anais Mali. Now just three weeks later, the fashion visionary is out of his position at the brand after being let go.
Robinson was brought on board in 2007 to give The Gap a face-lift and he did just that. He landed the brand’s shirts on the cover of Vogue and spearheaded its new high-fashion advertising campaigns, tapping some of fashion’s greatest supermodels of the moment. Despite more visibility and credibility in the fashion world, his efforts did not lead to increased sales and that is said to be the reason why he was let go. The head of the Gap Global Creative Center in New York, Pam Wallack had this to say to WWD: “After spending the last three months in New York with the creative team, I’ve made the decision to make a change within our Gap Adult design team.”
The Gap has already started looking for a replacement for Robinson’s position, showing that fashion never sleeps. Naturally, there will be no problem with him finding work as he has experience from Armani and Perry Ellis on his résumé as well as a wife who works as Vogue’s Fashion Market and Accessories Director. This might of course change the way the brand will be perceived in the eyes of the fashion world, possibly returning to a store for casual sportswear basics.
Still, Robinson’s outing leaves a few questions unanswered: Will the break cause a split with Pierre Hardy who has been designing affordable accessories for The Gap? Will those who are loyal to Patrick Robinson leave the brand behind and will it continue to get the same high-fashion coverage it did since he had come on board? Only time will tell.
Scroll through some of our favorite looks from The Gap under Patrick Robinson’s design direction.
Does this affect the way you feel about The Gap? Will you continue to shop there regardless? Have you seen a change in the brand over the last four years?