Aloe Blacc may be an Orange County native but his records haven’t gotten much play at home. And while he may not have won over U.S. audiences just yet, Blacc’s not worried that his sound won’t take.
“In the U.S., there’s a real barrier at entry. You have to pay, basically, to be on the radio. And you have to have a story in the U.S. You have to have a story to go to radio and a story to go TV. You have to have a story to get the big print press, and everyone wants a story. But in Europe, they just want good f— music.”
Luckily for Blacc, more and more stateside fans are getting wind of his talent as he embarks on his small but roaring cross-country tour. The always retro-fitted soul singer has grown as an artist from his early days as an indie hip-hop MC. One of the better things to come out of Laguna Beach since Spencer Pratt and Heidi Montag, the Panamanian raised Blacc has an eclectic, soulful sound that is all his own.
Though it may not compete with being on top of the charts in Belgium, Austria, England, Switzerland and France, the singer has a growing following in the states. HBO’s “How to Make It in America” selected his hit “I Need a Dollar” to be its theme song and his latest single “Loving You Is Killing Me” has been gaining ground.
While many say his style is too much of a throwback, Blacc believes good music can rise through any trend:
“I don’t know if the labels are trying to jump on the bandwagon and churn the soul thing to death, but I don’t think that it can ever die. It lasts because it is proper folk music. You can’t deny any type of music where the basis is folk. It’s going to last because it’s real stories, real feeling. It’s timeless.”
Check out Aloe Blacc’s latest video “Loving You Is Killing Me” and tell us what you think of the up and coming star. What say you Clutchettes- love it or leave it alone?