Pat McGrath is a force in the beauty industry. As the Global Creative Design Director for world-renowned cosmetics brand, COVERGIRL, she is leading the way in innovative product collaborations that keep us looking our very best.
COVERGIRL’s newest collaboration is with LeSportsac on its eight-piece Pro Cosmetics Bag Collection. Naturally, there was a big fête to accompany the launch. Pat McGrath and COVERGIRL hosted and they brought along friends including models Ajak Deng and Aminata Niaria. Other guests included beauty Tika Sumpter, Lorenzo Martone and many more.
Pat and the Chief Creative Director and Vice President of Brand Development, D’Arcy Jensen spoke about the collaboration.
“For this year’s LeSportsac collection, I incorporated some of the same techniques for product organization that we use backstage. For the 2011 collection with LeSportsac, I was inspired by the shade palette and sleek bullet of COVERGIRL LipPerfection lipcolor; it’s one of my backstage essentials.” – Pat McGrath
“LeSportsac provides women with on-trend styles that work with her everyday routine. That’s why we felt it was so important to collaborate with Pat to bring style and ease into every woman’s beauty regimen. We are thrilled to be teaming up with COVERGIRL and Pat for the second year in a row!” – D’Arcy Jensen
Visit www.covergirl.com for more information.
What do you think of the COVERGIRL and LeSportsac collaboration?