Discussing women’s private parts is a very sensitive subject and ironically, a brand who is supposed to be the leader in taking care of them has no idea how to go about that discussion. Summer’s Eve recently released some very controversial videos in which the vaginas of a black, Hispanic and white woman are addressing the viewer. They have now removed them after the voices in the videos were deemed racially stereotypical.
These videos are all a part of the brand’s “Hail to the V” campaign, which has a very empowering title, but conveys the message in a skewed way. The voices of the “vaginas” are so stereotypical, that it is nearly impossible to not be both offended and tickled when listening. I completely forgot the point and instead was shocked that anyone would think that I (being both black and Latina) would relate to either one of the videos. Most ridiculous was the ten-second rant in Spanish that the Latina character went off on. How could anyone even identify with that if they happened to be a Hispanic woman who does not speak Spanish?
Richards PR executive Stacie Barnett made a statement about the videos and the choice of the brand and The Richards Group to take them down:
“Stereotyping or being offensive was not our intention in any way, shape, or form. The decision to take the videos down is about acknowledging that there’s backlash here. We want to move beyond that and focus on the greater mission. We do not think they are stereotypical, nor did we obviously intend that. However, it’s a subjective point of view. There seems to be an important perception out there that they may be, and we would never want to perpetuate that…We’ve got to rebound from this, and that’s what we’re committed to doing.” – Stacie Barnett
Check out the videos below and make your own assumption.
What do you think of the Summer’s Eve “Hail to the V” videos? Are they racist or are we all being too sensitive?