Though Bob Marley is long gone, his legacy lives on and this week the reggae legend’s music is being used to fight the famine in the Horn of Africa.
Marley’s 1973 song, “High Tide or Low Tide” is being re-released on iTunes to benefit the Save The Children’s East Africa Appeal. The organization will be using its funds to get food and medical help to the 10 million people in the region suffering from malnutrition and starvation. Celebrities including Beyonce, Kanye West, Coldplay, Madonna, Lady Gaga, Britney Spears, Tinie Tempah, Eminem, Jennifer Lopez, Shakira, and Bruno Mars will be supporting the track by posting it on their Facebook and Twitter pages and getting as many downloads as possible.
“High Tide or Low Tide” is also being used as the backdrop for a short film directed by famed “Last King of Scotland” director, Kevin Macdonald. A Marley fan himself, Macdonald put footage he filmed while in East Africa last week to make a short film benefitting Save The Children’s appeal.
Bob Marley’s widow, Rita Marley said of the campaign:
“Not one child should be denied food nor water. Not one child should suffer. Along with Save the Children, we [must] stand up together as friends to put a stop to this, to feed our children and to save their lives.”