If you thought you had heard the end of Christina Norman, you were mistaken.
According to reports, Norman, the former OWN CEO is headed over to The Huffington Post. She will be helping Arianna and company relaunch BlackVoices, the news sites’ vertical for African-American focused content. In addition to serving as Executive Editor of HuffPost BlackVoices, Norman will also be in charge of video and women’s content, both sources of major ad dollars for the site.
Bringing in Norman as executive editor of the reformed Black Voices reflects another part of AOL’s strategy: adding high-profile media names to demonstrate its seriousness as a content company. Huffington also explained Norman’s hire as a personal one that is intended to send a message about the new HuffPo Women’s values. Norman will kick off her new role with an essay about the circumstances of departing as CEO of OWN.
“It’s a great lesson for women, that when one door closes, another one opens,” Huffington said. “There is enormous pressure on high-profile women to succeed, to constantly prove themselves. I met Christina in Los Angeles when she was the head of OWN. After she left, I asked her if she wanted to do something completely different.”
Norman was dismissed from OWN in May, as that network and its founder Oprah Winfrey, struggled with low ratings. Since, Norman’s departure, Oprah has taken on the role of CEO of the network herself.
The relaunch of HuffPo’s Black Voices is set for this Thursday, August 4th.