Perhaps they were trying to capitalize on the popularity of the new Planet of the Apes film or maybe the just thought the ad was a good idea, but skin care company Nivea is coming under fire for a new ad targeted at men.

The ad features a well-groomed, stylishly dressed Black man holding the head of a (noticeably brown) man with a considerable afro and beard. The tagline urges men to “Re-civilize” themselves.

While I remember the old school Gillette ads that warned men that anything less than their products would be “uncivilized,” there is somethng about this image that rubs me the wrong way.

 

What do you think of the Nivea ad? Is it dissing Black men or just good marketing? 

 

Let’s discuss! 



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