‘The Help’ has been without a doubt the summer’s most controversial film, but it seems that all the uproar has only helped to catapulted it to major box office success. In less than three weeks, the film based on Kathryn Stockett’s novel has grossed $100.8 million dollars in the U.S.

Staring Emma Stone, Viola Davis and Octavia Spencer, the film has beat out four new films in recent weeks to keep its number one slot for the past two weekends running. The film was bested by ‘Rise of Planet of the Apes’ when it debuted August 10th.

While there is no doubt that the buzz and major conversation around the film helped to keep it on the minds of potential movie goers, many claim that the film’s ability to appeal to both black and white audiences is the reason why it has done so well. In her analysis of the film’s audience, Pamela McClintock of  The Hollywood Reporter writes:

Rare is the film whose top 10 grossing theaters include the Paradiso 16 in East Memphis, Tenn. — a residential and commercial area — and the Lincoln Square 13, smack-dab in the middle of New York City.
Why is this happening? Box-office observers say Help’s twin appeal owes to the popularity of Kathryn Stockett’s best-selling novel (a DreamWorks executive reports seeing groups of women at the ArcLight Sherman Oaks bringing the book to the movie) as well as the film’s Southern-themed story and large biracial cast. On Help’s first weekend in release, the top three theaters were in Memphis, Jackson, Miss. (where the story is set), and Dallas.

Source

While it’s no secret that many critics including several black commentators and organizations claimed the film romanticized a period of horrendous racial discrimination and reduced the struggles of many to center around a privileged young white woman writer and a couple of black maids, the criticism does not seem to have kept audiences from flocking to see the film.

What about you Clutchettes and gents- have you see The Help? If not were you just not interested or did the controversy deter you? Let’s discuss!

Like Us On Facebook Follow Us On Twitter
  • I had family members who WERE THE HELP!!! I do not need a white person to write a book or Disney to gloss over race relations of maids of white women to know what was going on during that time. I do not shun the HELP b/c I’m “hypersensitive” I shun it b/c I know it was NOT told from our perspective. A white woman CANNOT tell me about a Black woman’s thoughts, feelings & overall ideology.

    @Ashley if you fully understood the history of CHATTEL slavery, Jim Crow & Civil Rights you will have a better grasp on why Blacks are sensitive with how we’re portrayed. As a ppl we have NOT been allowed to be in control of our “PR” if you wanna call it that. Whites have controlled our physical being & later on our imagery. So…… at 32 I am able to know that THE HELP is just a movie in a long line of books and films that attempts to white wash the guilt of whites while still pushing the idea of a black woman as a subservient being for the CONTINUED control of whites.

    In a round about way. I don’t wanna see that shyt!!!

  • starr

    All those people who criticize the movie, only made people want to see it more. Not because they wanted they were interested, but because they wanted to see what the fuss was about.

  • I can’t stand tat hate in the comments section… Sorry, but I can’t…

    As the great-granddaughter and grand-nieces to several women that actually were “Help” I could see bits of my Aunts and Great-Grandmother in the film my mother said the same thing and my grandmother agreed… Most of the people who are complaining didn’t even see the film.

    It was great and Oscar-worthy! My mother and I cried like babies lol. The film is good. Everyone should see it.

  • Timcampi

    I’m pretty sure most of you have never seen the movie. Especially if you claim is “glosses” over racism. Just leave it you guys to sensationalize something that NEVER HAPPENED.