First JCPenny’s marketed a t-shirt to young girls saying they were “Too Pretty For Homework,” now Forever 21 is getting in on the foolishness with a shirt that says young women are “Allergic to Algebra.”

I guess these companies wanted to send young girls back to school with a positive message: Don’t worry about grades, be cute!

The false choice that women have to be either attractive or smart is not only played out, it’s painfully limiting. Just like our male counterparts, we all know women can be beautiful AND brilliant, but continuing to reenforce the “cute, dumb girl” stereotype to young women is dangerous.

Back in the day women were told to focus more on finding a husband than achieving in school, and today many young girls are discouraged from pursuing math and science and often dumb themselves down to make others feel better.

Thankfully, young women have TONS of role models and examples of women who are not only smart, but amazingly beautiful. However, these latest crop of shirts are just a reminder that instead of letting the media or fashion industry tell our girls what’s valuable, we should be showing them what real women are truly all about.

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  • Michelle

    I dont normally respond to articles, but this should be taken off the market,it’s ridiculous

    • well… can you blame young girls? how do you guys think kim kardashian got famous? definitely not cause shes smart,talented in the arts, or contributed to the world in a positive way right? no. she is in the position that shes in now simply because she is pretty. paris hilton,cassie,rihanna, ALL MODELS are getting paid more than scientists,lawyers,doctors,astronomers,business owners,teachers, and other occupations that actually matter in this world simply because of….their looks.

      society is always praising these people.. when was the last time you saw a female scientists,archaeologist, or heart surgeon in the limelight? on the cover of magazines?on talk shows? we now have people from the damn jersey shore show giving key note speeches at colleges. girls nowadays have no incentive to be anything more than a reality star,model, or wife/gf/baby mama of a celebrity or athlete.

      how about we stop putting either talentless or useless people on pedestals and start celebrating people who actually contribute POSITIVELY to the world.THEN little girls will want to actually be smart.

  • dvine

    who would buy this dumb shyt?! that’s all i want to know..

  • Vote4charles

    What if a smart and pretty girl wanted to wear this shirt ironically to laugh in the face of this stereotype. Banning the notion that all pretty girls can’t be physicists is something a defensive pretty dumb blonde would say. How about raise your daughters to value an education and it won’t matter what they wear?

  • Miss Teen South Carolina

    I personally believe that U.S. Americans are unable to do so because, uh, some people out there in our nation don’t have maps, and, uh, I believe that our education like such as in South Africa and, uh, the Iraq everywhere like, such as and I believe that they should, our education over here in the U.S. should help the U.S., er, should help South Africa and should help the Iraq and the Asian countries, so we will be able to build up our future for our children.

    • MarloweOverShakespeare

      LMFAO!!!!!!

      You know the new Miss Universe is a Blatina from Brazil right?

    • Freebee33

      @ MarloweOverShakespeare

      The new Miss Universe is actually Angolan…not Brazilian.

  • Tes

    I’m a smart girl who’s cute and likes ironic shirts. I’d wear it while carrying a math book and a heavy bookbag on my way to class. There are girls who wear it because of the color and fabric, or because they have a genuine disinterest in mathmatics. They have a choice (14 and under not included).

    To ban something for the sake of how girls may feel or think doesn’t necessarily fix the problem at hand; yes, you can ban the shirt, but if that messages is already ingrained in the girl, a “Smart Chicks Rock” shirt isn’t going to change that for her. What’s going to change her opinion of herself is having people around who empower her. Who question her motives and thoughts more so than her choices in clothing and make-up. Girls need role models, and if the media isn’t giving them any viable ones, their mothers should.

    Growing up my mother talked to me about or gave me books about influencial women from Harriet Tubman to Dorothy Parker so that I would know what kind of shoes (no pun intended) a woman is capable of wearing. Could I be a model? I guess. But knowing all I know about other more important careers (is modeling a career? Like seriously, how long does that last for most women?) I wouldn’t chose to be one and THAT is the defining factor; we can force ideas onto girls all we want, but if we don’t give them the tools to chose for themselves and the society in which it’s okay for them to be everything they’re capable of being it’ll all fall on deaf ears.

    • secret ninja

      thank you! i personally don’t see anything wrong with this shirt. there are a LOT worse slogans that can and have been printed on a t-shirt that i’ve seen girls wear. when i was in school, math was the class that continued to keep me from a 4.0 no matter the tutor, extensive note taking, or the after school math club i just couldn’t get it. i hate math and i would have worn the shirt then just as i’d wear the shirt now. hell, i have one at home that says “math is hard”.