Mother-Daughter Lingerie Ad, Cute Or Creepy?

by Britni Danielle

A new ad by The Lake and Stars, a New York-based lingerie and swimwear company, is causing quite a stir. After images of it’s new campaign hit the ‘net, many are wondering if the mother-daughter spread is a little too suggestive.

While critics of the advertisement claim the pictures are meant to titillate men (what lingerie ad isn’t?), they also say the pictures hint at an inappropriate sexual relationship between the mother and daughter. Dr. Nancy Irwin told a local Fox News affiliate, “These ads are highly suggestive. They are clearly designed to titillate consumers; mostly men. The incestuous and lesbian suggestions, with the phallic images of cactus and logs, are juvenile at best.”

Predictably, the Reps over at The Lake and Stars don’t see it that way. They released a statement saying they were “shocked” at the suggestion that their ad campaigned depicted an incestuous mother-daughter relationship.

“We’re surprised that people are reacting with such violently negative connotations such as incest, given that we were only making light of a healthy and beautiful relationship between two women… something we think people in our culture are often uncomfortable with, especially when there is so much focus on competition and gossip,” said Lake and Stars’ owner Maayan Zilberman. “We’ve always embraced women of all ages and sizes in our shoots, and having admired the loving relationship between our friends Johanna and India (the mom and daughter,) it seemed a natural thing to feature them in a campaign representing our brand.”

While I’m not sure the ad hints at an illicit mother-daughter relationship, I do think advertisers often push the boundaries to get people talking (and buying).

But, what do you think? Is this ad cute….or creepy?

Weigh-in Clutchettes!

  • CaliDreaming86

    It’s neither cute or creepy. It’s just…I don’t know exactly. The ‘models’ used aren’t attractive (to me), which makes the ad less appealing.

  • Andryce76

    Yes it looks creepy but not in a sexual way
    Just looks like two dead white women in underwear

  • African Mami

    Let me tell ya’ll, those are the PALEST white people I’ve ever seen. Secondly, the mom is HOTTTTTTTTTTTTTTT! Her body, is bananas and I love her silver hair! Pow. Now onto some intellectual shit.

    There is a lot of sexual energy/tension going on up in thurrrrrrr……the mother and daughter element makes it mad creeeeeepy.

  • Tamm

    Co-sign on that observation. Let’s just file this under “why?”

  • African Mami

    ROFLMAAAAAAAAAAAOOOOOOOOOOOOOO@ two dead white women in underwear.

  • Akua

    The mom is beautiful! But I think the real message here is

    “ooooh I can bang mom and daughter together”!

    That happens more often than not smh

  • African Mami

    yes oo….Agree!

  • d_nicegirl

    This is obviously sexually suggestive and attention-seeking. Why not show the mom and daughter smiling or in front of a mirror while getting dressed? I don’t know about anyone else, but I have never a) laid around with my mom or my daughter while wearing lingerie nor have I b) embraced my daughter or mom while wearing lingerie.

  • Misty_Moonsilver

    Extremely creepy.

  • Angie


  • me

    mwahahahahahahahahahahaaa…. lmmbbooooo hahahahhaha.. #thatisall

  • secret ninja

    i’ll co-sign that and add c.) had that expression on my face while hugging my mom.
    that is just weird. they could have gone about this ad a nother way, this company knew what they doing, there’s no need for them to act shocked and surprised by the backlash.

  • secret ninja


  • dvine


  • B

    I agree with Akua and Andryce76. Very weird. What mom even wants to pose with her daughter like that, and vice versa? I don’t know about “creepy” but definitely weird. I don’t think there’s any way they could have made it NOT weird.

  • B

    Wonder if they’ll put a grown son and his aging father in an underwear ad together. Me think not. They are definitely playing on male lesbian fantasies (only with an incestuous twist). People are weird.

  • c0c0puffz

    This comment is so wrong and so funny.

  • @me

    OHMYMYMY I just died at your comment! If they were not mother/daughter, I could see it as Avant Garde. Either way these ladies are definitely are not Victoria Secret models!

  • jaebi

    That right there is the best of both worlds. All I see is a platter of “get it, mama!”and “who ya daddy!”

  • Trini


    This must be what happens when a perfectly normal marketing brainstorming session goes horribly wrong. Even if, as they innocently claim, the aim of this ad was only to make “light of a healthy and beautiful relationship between two women,” I think its fairly safe to say this was an epic fail. We all know that lingerie serves one purpose and one purpose only. There are others ways to portray genuine maternal love. Attempting to do so by means of lingerie…uh…NO!

  • bosslady

    I agree with the majority, maybe not necessarily creepy but definitely PLAIN WEIRD!!!

  • mluv

    honestly i find nothing wrong with the picture. would it make a different if they were just two models and not mother daughter?

  • Simone

    It’s a very nice pictoral. It’s in the eye of the beholder.

  • Bisous

    YES! you saw her abs!? Ignoring the ad the underwear is actually NICE it has that whole vintage feel and looks well made.

  • S.

    It just seems very… unAmerican

    And I say that because us “Americans” aren’t as receptive to intimate touching between relatives as other nationalities are

    I can see this being more acceptable to Europeans

    but… ehh… i don’t care for these pics at all

  • African Mami

    @ Bisous,

    Yes, I went to their main website to see for myself. She is in really good shape! I do agree with you on the vintage feel….there is a lot of sophisticated/glam undertones….I LOVE!
    The lingerie line is phenom! :)

  • apple

    whats most creepy is that they thought to put a pale woman and a badly sprayed tan woman together…
    nobody had photoshop to even that out?

  • Juicyfruit4u

    LMAO!!!!!!!!!!! Hilarious!

    I don’t find it creepy. (guess cause I’m from NY, I’ve seen in my lifetime what most human eyes should have seen, lol)

    Sexy is just not a word that comes to mind when I look at this shot, not sure what other people are seeing….

  • KrissyG

    Straight rip-off of an HMV campaign.

  • KrissyG

    Oops! H & M, not HMV. Throwback!

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