Use a racial slur in a magazine, resign, everyone forgets about it, you get a new gig someplace else, your original publications recovers just fine, and all is well, right? That’s how I thought the whole Eva Hoeke/Dutch magazine Jackie magazine saga would go. But wait — now the editor of the magazine, Yves Gijrath, is making it plain that neither Hoeke nor the publication have anything to apologize for.

According to a translation provided by Jezebel:

[T]here is nothing wrong in the magazine. [Hoeke] presented it as a joke, but it most certainly was not a joke. It was an interpretation [of a fashion style]. [...] She should have said: “we did not realize this interpretation is such a touchy subject. We never meant any harm and offer our sincere and upright apologies.” But because of all the fuss, Eva started to wiggle in all directions, and therefore we have come to the conclusion her credibility has been undermined.

I’m not sure if I’m more irritated that this incident happened at all or that instead of letting the issue just die down the magazine has chosen to prop the wound open by justifying its lack of foresight. Two steps forward, three steps back, hunh?

What do you think of the magazine’s un-apology?

  • AJ

    Seriously!?

  • iQgraphics

    Whatever.
    To say her credibility has been undermined is an under statement.
    To put Nigga in print without knowing or understanding the dynamics and rifts between users, non-users, historical and modern day context is bad journalism. Even for a Rag.
    She has no credibility.

  • apple

    FOLD
    FOLD
    FOLD !
    i hope this motherf*ker folds faster than sheet of cheap paper!

  • Kris

    I don’t know if it was a “joke” but I don’t think they meant it the way everyone is perceiving they meant it. They weren’t even talking about Rhianna per say, they were talking about her “Style”. We aren’t talking about people from America, we are talking about the Dutch. I have a girlfriend from Latvia, Russia who has lived in the States for almost 10 years. She still has a hard time understanding our terminology, especially our slang. I say my little “sayings” sometimes and she repeats it “Like yeah I’m gonna use that too”. I don’t think it’s that deep has everyone is making it out to be. Personally, if I were the chick I would’ve never resigned.

  • iQgraphics

    What I think is that they were making an attempt at being “edgy” but things got lost in translation. I’m certain that they meant to say Ri had a “golden voice” and not a “golden throat”.

    But I still have to stick to my guns on the editors not being good journalists, overall. The use or non-use of “Nigga” “ah” “er” or “pah” with a silent P is still a HUGE debate and for them to not be aware of that is just plain negligent

  • Whatever

    They’re going to get away with it…Rihanna’s a 23 year old airhead and should have taken legal action instead of running to her twitter account. Also, where was her record label in all of this?

  • Grace A

    That’s why I did not buy her apology from the get-go. They meant “Sorry you did not get the joke” not “Sorry I make a mistake.”

  • isolde

    “They weren’t even talking about Rhianna per say, they were talking about her “Style”.
    ____________________________________________________________________

    @Kris

    Sis, what part of “Rihanna, the good girl gone bad, is the ultimate niggabitch and displays that gladly, and for her that means . . .” wasn’t talking about Rihanna”per se?”

    And your analogy is choc full of fail. Your friend from Latvia isn’t trying to appropriate racist terms from America to print about blacks in Latvian magazines, is she? Eva Hooke (for EIC of Jackie) said in one of her statements “The term ‘niggabitch’ came from America and we solely used it to describe a style of dress,” yet Americans are scratching their heads in confusion wondering, where or if ever they’ve heard the terms “nigga” and “b*tch” juxtaposed together at all in popular culture, let alone in some sort of fashion style context. And it begs the question, does Jackie joke about these white girls in such a stereotypical manner? Let’s not forget all that other sh*t that was under the racial slur, like how “ni99a-b*tches” dress half naked on stage because Rihanna’s ”Jamaican”, and that’s what “they” do, or the part about “ni99a-b*tches” beating up people at day care. Someone show me the piece that Jackie did on “whop-couture chic” to describe Gaga’s style. I’ll wait . . . for eternity. Yeah, you know, you gotta watch out for those whop-couturiers at day care. Cross one of them, and you might get a housecall from the mob. Jackie magazine would never . . . TRUST. What a shame that Rihanna can’t be afforded the same respect, and what a shame that there’s never a shortage of people to make excuses for this fcukery, even after the former EIC admitted wrongdoing.

    And can we get over this notion that racism only occurs with intent. I mean, if say, I’m a British, white woman and I do a video screaming “No Light, No Light” while being chased down the street by an Asian man playing with a voodoo doll, while painted in blackface, only to be saved from that evil blackfaced, Asian man by a group of lily white choir boys (Florence Welch, I’m looking at you) . . . regardless of whether or not my intent was to offend, my video is still racist.

  • isolde

    “They weren’t even talking about Rhianna per say, they were talking about her “Style”.
    ____________________________________________________________________

    @Kris

    Sis, what part of “Rihanna, the good girl gone bad, is the ultimate ni99ab*tch and displays that gladly, and for her that means . . .” wasn’t talking about Rihanna”per se?”

    And your analogy is choc full of fail. Your friend from Latvia isn’t trying to appropriate racist terms from another country to print about blacks in Latvian magazines, is she? Eva Hooke (for EIC of Jackie) said in one of her statements “The term ‘ni99ab*tch’ came from America and we solely used it to describe a style of dress,” yet Americans are scratching their heads in confusion wondering, where or if ever they’ve heard the terms “ni99a” and “b*tch” juxtaposed together at all in popular culture, let alone in some sort of fashion style context. And it begs the question, does Jackie joke about these white girls in such a stereotypical manner? Let’s not forget all that other sh*t that was under the racial slur, like how “ni99a-b*tches” dress half naked on stage because Rihanna’s ”Jamaican”, and that’s what “they” do, or the part about “ni99a-b*tches” beating up people at day care. Someone show me the piece that Jackie did on “whop-couture chic” to describe Gaga’s style. I’ll wait . . . for eternity. Yeah, you know, you gotta watch out for those whop-couturiers at day care. Cross one of them, and you might get a housecall from the mob. Jackie magazine would never . . . TRUST. What a shame that Rihanna can’t be afforded the same respect, and what a shame that there’s never a shortage of people to make excuses for this fcukery, even after the former EIC admitted wrongdoing.

    And can we get over this notion that racism only occurs with intent. I mean, if say, I’m a British, white woman and I do a video screaming “No Light, No Light” while being chased down the street by an Asian man playing with a voodoo doll, while painted in blackface, only to be saved from that evil blackfaced, Asian man by a group of lily white choir boys (Florence Welch, I’m looking at you) . . . regardless of whether or not my intent was to offend, my video is still racist.

  • isolde

    Oh, so you’re up on Dutch law now, huh? So, like in the Netherlands, the statute of limitations on a defamation suit immediately expires after the first tweet? And you’re calling Rihanna an airhead?

  • Kris

    @isolde

    Whether my “analogy” be choc full of failure or not, I don’t think they published the article with ill intent. Crazy thing is I hear more black and Spanish people use the word *Ni*** daily then I have ever heard ANY other race use it. Whether it be on T.V, Radio, film, Reality, etc. So, please with the high and mighty B.S. Let’s not act like because the Dutch magazine uses it that OMG how could they…Give me a break with the…. We give that word more meaning then it should, but we easily pop in a Jay-z or Drake Album.

  • isolde

    “What a shame that Rihanna can’t be afforded the same respect, and what a shame that there’s never a shortage of people to make excuses for this fcukery, even after the former EIC admitted wrongdoing.”

    @Kris

    No shortage of apologists. Yup, that’s you. Nice to see how that whole point (racism not needing intent to be racist) just flew right over your head, just like the point about everything else that was within my comment about the article including the stereotypical ethnic jokes about Rihanna’s “Jamaican” background, even though she’s not even from Jamaica, or the quip about “ni99ab*tches” beating people up at daycare. Yeah, what’s your excuse for that? It’s cool though. According to you, they didn’t mean it. Oh, and I’m still waiting for one of your apologists to come up with a Jackie article or any white fashion magazine article, for that matter, “joking” about Gaga’s or Madonna’s Italian background or referring to Gaga as a “Freak B*tch” because of how she referred to herself on Bad Romance. Like I said, I’ll wait . . .

    “Crazy thing is I hear more black and Spanish people use the word *Ni*** daily then I have ever heard ANY other race use it.”

    Ah, ye ole’ blame blacks . . . classic. And when has Rihanna ever used the term Ni99ab*tch in reference to herself or anyone else? Oops, looks like you’re going to have to come up with another excuse.

  • secret6

    Once again, until we stop referring to one another as ‘niggah,’ ‘bitch,’ ‘ho,’ etc., and calling them ‘terms of endearment,’ then why get upset? I said in an earlier post, if Rihanna is that bent out of shape over being referred as such, she needs to check herself, her video content, and everything else she does for the sake of selling records. Her behavior speaks volumes about how she feels about herself. If you know there are sharks in the water, then don’t go swimming!

  • TheBestAnonEver, Part 2

    We are not talking about Latvians, we are talking about the Dutch. The slave traders and holders, colonizers, apartheid enforcers Dutch. Stop with the stupid excuses.

  • Bunny

    Uh, I’m sorry, the term “niggabitch” doesn’t get lost in translation. That shit means exactly what the hell it says. Even if they weren’t referring to her, why would you ever even bother with something so controversial and supposedly don’t understand what it means?? Wake up people!

  • Bunny

    And there you have it

  • Kim

    @isolde,
    Now you can understand why the Black community in the US is in the shape it is in. It is young women like the poster you are replying to, who give birth to and raise the empty, disgusting, disrespectful pieces of meat with eyes running around our streets.

  • http://nachalooman.wordpress.com Anna Renee

    When will we sisters stop giving away all our power to these @$$holes? SO WHAT if they called her a n!%%ab!tch! Does that mean she has to answer? NO! Why cant we recognize game when its all up in our faces? How many more of these weak publications are we gonna prop up and bring fame to?

    Seriously? They don’t understand what they’ve done? Come on sisters. We are the ones who dont understand what they’ve done! The fastest way for a unknown publication to become known, without paying their dues for publicity is to call black women some nasty name!

    Then here we come like a stampede, clicking online all over Google and boosting up their GoogleRank, and AdSense dollars. Then we cuss them out, as if they care about that. We feel vindicated, but we dont realize that we have propped up yet another one of these rags. It’s like slavery all over again. Even the Dutch are jumping on the bandwagon!!! Black women: your cuss out aint your empowerment! LEARN THIS!

    Black women, I’ll say it again. Understand that you are powerful and always have been. This AINT SLAVERY DAYS! You dont have to bow down and let fools stand on your backs. I give less than a f**k if some dutchwoman in dutchland called a black woman a ni%%a b!#ch. Why should I? They called Michelle Obama one, they called Lil Kim one they call all black women one. So if we all are, then what does it really mean? NOTHING! The shoe dont fit, so stop acting like it does!

    “But we cant let them get away with calling us that, we gotta stop them each and every time!”

    REALLY?
    Sisters, We gonna come up on some game, sooner or later. This I know.

  • iQgraphics

    I agree with you but “Nigga” is like the Geneva Convention of journalism. Editors and these so called pop-culture professionals have to know and respect the origin of certain things. This is not a debate on whether hip hop started in the bronx, its about the use of a racial slur.

    Singers like Nicki, Ri, Kim… etc are like fuel, coal, fire and flames and I do hold them accountable for that, but if you want to run a publication, there are some things you HAVE to know.

    A cultural bias, indeed. But if the US has to be culturally sensitive, they do too.

  • iQgraphics

    and about the rag. I completely agree with you there. I never heard of it until now, and now it’s everywhere. It’s probably on ebay now.

  • um really

    I understand what you are saying, because of the way I see Japanese people using the word because they try to live a “African American lifestyle” subculture.

    Yet being that the Dutch were one of the very first white ethnic groups to use the word Nigger in a derogatory way. I think they very well knew what the history and implications.

  • http://www.facebook.com/people/Wendy-Whitehead/1842668362 Wendy

    This is what happens when we insist on calling each other niggas and bitches in media and on the streets. It was only a matter of time before some foreigner or worse, some child on a playground, tried to use those words. We have to take some of the blame for this.

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