Use a racial slur in a magazine, resign, everyone forgets about it, you get a new gig someplace else, your original publications recovers just fine, and all is well, right? That’s how I thought the whole Eva Hoeke/Dutch magazine Jackie magazine saga would go. But wait — now the editor of the magazine, Yves Gijrath, is making it plain that neither Hoeke nor the publication have anything to apologize for.

According to a translation provided by Jezebel:

[T]here is nothing wrong in the magazine. [Hoeke] presented it as a joke, but it most certainly was not a joke. It was an interpretation [of a fashion style]. [...] She should have said: “we did not realize this interpretation is such a touchy subject. We never meant any harm and offer our sincere and upright apologies.” But because of all the fuss, Eva started to wiggle in all directions, and therefore we have come to the conclusion her credibility has been undermined.

I’m not sure if I’m more irritated that this incident happened at all or that instead of letting the issue just die down the magazine has chosen to prop the wound open by justifying its lack of foresight. Two steps forward, three steps back, hunh?

What do you think of the magazine’s un-apology?

  • um really

    I understand what you are saying, because of the way I see Japanese people using the word because they try to live a “African American lifestyle” subculture.

    Yet being that the Dutch were one of the very first white ethnic groups to use the word Nigger in a derogatory way. I think they very well knew what the history and implications.

  • http://www.facebook.com/people/Wendy-Whitehead/1842668362 Wendy

    This is what happens when we insist on calling each other niggas and bitches in media and on the streets. It was only a matter of time before some foreigner or worse, some child on a playground, tried to use those words. We have to take some of the blame for this.

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