The Pennsylvania Liquor Control Board (PLCB) has pulled a set of public awareness ads that were intended to encourage responsible drinking by drawing a correlation between alcohol abuse and date rape. The advertisements show a bare-legged woman lying on a bathroom floor with her panties at her ankles and has the caption: “Date Rape: See what could happen when your friends drink too much.”

Calls from rape victims complained that the ad blames victims for putting themselves in dangerous situations while minimizing the responsibility of the attacker.

“We have gotten lots of feedback, both positive and negative, on the campaign,” says PLCB spokesperson Stacey Witalec. “First and foremost our intention was never to offend anyone with the images but to bring about a greater conversation about the dangers of binge and problematic drinking. We did a lot of work with focus groups and a lot of research for this campaign, and heard from our target — individuals 21 through 29 — that these are scenarios they have faced and their friends have faced.”

She also said that the ad was not run without being fully scrutinized first.

Read more here.

What do you think? Does this ad place blame on the victim rather than the attacker? Or do these ads make an important point?

47 Comments

  1. Yes men who need to be held accountable and taught about what is rape and why, a dual ad campaign targeting men would have been nice, but there is nothing wrong with telling women to take precautions. You can not just say well men are responsible for rape so I am not going to be vigilant” they are just going to have to stop. I dont see this ad as victim blaming but it was way too heavy handed.

  2. HuesofHoney

    That’s a crazy ad….who ever came up with that must have been drunk they da%& self!

    tacky and reckless

  3. This is a powerful ad, I think, and it did what is was created to do: stir up discussion.

    That being said, I don’t think there is anything too wrong with the ad, except for *maybe* the graphic imagery. That fact is, if you drink too much–and become drunk–you put yourself at risk for a lot of things, NOT just rape, but your consciousness is very much impaired. Of course NO one should be blamed for his or her own rape!….FACT: there are people in the world who are effed up human beings; they should all be found out and punished, but too many aren’t, so we must act accordingly and stay reasonably safe. Many rapists (criminals, period) are OPPORTUNISTS, and to keep OURSELVES safe we should avoid being that opportunity when we can. Its no different from shredding bills to protect yourself from identity theft or being careful about walking in unfamiliar neighborhoods at night alone.

    I’d say that not getting wasted is like a “safety belt” for this type of situation. Of course, if someone who’s driving recklessly hits me and kills me w/o one on, they are ABSOLUTELY at fault, but if being strapped in can spare my life, why not just wear one?? We can’t control the motives or actions of those around us, but we can do what we can to reduce our risks of danger.

    • @Vee

      “I’d say that not getting wasted is like a “safety belt” for this type of situation. Of course, if someone who’s driving recklessly hits me and kills me w/o one on, they are ABSOLUTELY at fault, but if being strapped in can spare my life, why not just wear one?? We can’t control the motives or actions of those around us, but we can do what we can to reduce our risks of danger.”

      Very well put. I like the analogy as well.

  4. Slink

    This ad shows a drunk girl laying in a bathroom and obviously by the title we perceive she was raped. I do not believe the intent of this was to make the victim feel blame for getting raped.

    It is too educate the people we are with, the victim, the accused, the friends involved… this is what could happen if each and everyone of you do not play your part. The accused of a “date rape” probably doesn’t set out to rape his good friend, the victim surely does not set out to be raped, and the friends do not want to be future witnesses in the incident. HOW CAN THIS ALL BE AVOIDED???

    You tell me. A group of friends.. girls and guys go out.. they drink.. they flirt. One of the girls that drank too much is getting a little too close to a guy that drank too much. The friends see it and laugh “Oh look who may hook up tonight”. The guy and the girl hook up. In the bar. On the way home while friends drive them. Friends drive them to the guys or the girls house. They continue to hook up. They wake up the next morning. The girl looks and says oh my god. Did I just hook up with “so and so”. On the other hand the guy is thinking, wow, this could be the start of taking our relationship to the next level. 2 hours later the guys being arrested for rape.

    By all accounts according to the law. HE RAPED HER!!! He is a sexual predator. It doesn’t matter what she may have said or acted at he time. The point is she was intoxicated and not able to make an adult decision. “everyone involved should have the blame. First the accused.. Girl takes more than 2 drinks.. run the fuck away.. Period. The victim don’t get to the point of drunkiness where you are pursuing the the “accused” in a sexual matter. And friends, if your friend is drinking at all. Dont let them entertain the idea of trying to take someone home. You take them home and get the number of the “possible” hook up for a later date when that friend is of sound mind. Everyone needs to be very cautious in these situations. Not just he guy or the girl… everyone

  5. To me it’s warning everyone, not just women. Most of the men who commit date rape have consumed alcohol as well.

Comments are moderated, please be respectful. View our policy.

Leave a comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Read previous post:
Close