The excitement surrounding Santigold’s sophomore album is palpable. The Philly native released the video for her new single “Big Mouth” off of her upcoming LP and dropped some not-so-subtle shots at Lady Gaga, Katy Perry, and Lindsay Lohan. But when you read her interview in V magazine it’s clear to see why. Santigold is an artist, and she’s serious about her ish.
She told the mag:
“No one wants to be real anymore. Wikipedia is always wrong. No one fact checks and it’s not even a priority. Reality TV is more popular than ever, and it’s the fakest thing ever. Where is there place for truth in all of that? My record is called “Master of My Make-Believe” because I want it to be about creating your own reality. I have a song called “The Keepers”: “we’re the keepers, while we sleep in America our house is burning down.” It’s about how if we accept this then that’s what it is. We’ve got to fix it.
The singer and songwriter says she’s learned to trust herself since releasing her debut album, and while working on this project, she meticulously oversaw every single detail of the process to make sure her music would have a personal influence on listeners.
“I connect with music that makes me feel alive, or a sense of possibility. Music is powerful. If I go out and I’m watching a show and it’s really good, all I want to do is go home and work on music. It’s a backhanded motivation when something is really good. I want my music to be that for people. I want it to be an initiator of something compelling, to set something in motion.”