Sean “Diddy” Combs Launching a Cable Network

by Thembi Ford

Entertainment mogul Sean Combs has succeeded in music, vodka, and fashion (well Sean John was a thing for a while), so reports of his decision to launch a music and lifestyle cable network seem to make complete sense.

Diddy’s channel will be called “Revolt” and is part of a package of new networks that Comcast Cable is launching as part of its merger with NBC Universal and ongoing effort to cater to minority audiences. The agreement between the media giants requires that Comcast launch two African-American owned networks by January 2013. Among those already is a package of six (!) networks owned by comedian Byron Allen (who I’d say is the exact opposite of Diddy) and early plans for a Historically Black College and University – centered station.

“Revolt” plans to launch on December 12 of this year and we can expect the channel to focus on music and entertainment with an urban twist. It will be interesting to see if Combs can balance the reach of his entertainment brand with delivering relevant content. My imagination is already running wild with visions of Ciroc commercials and yet another “Work for Diddy/Make music with Diddy” type of show that will yield little more than oddly out of touch music that would totally seem futuristic in Puffy’s late 90′s heyday but sounds kind of random now. Still, if Sean Combs can’t revamp the music network, who can?

Read more here.

What do you think of Diddy moving to TV? Are you looking forward to his network?

  • http://thedaughterofafrika.blogspot.com/ African Mami

    I am a STAN of his. So hell yea, I’m excited about his new venture. Will I be tuning in-No!

  • http://methodtohermadness.blogspot.com girlformerlyknownasgrace

    So this is another BET?

  • WMP

    PASS. The last thing I need in my life is another Diddy-production–with his track record of signing artists and then leaving them to fend for themselves, who okayed this huge venture? I am glad that companies are (slowlyyy) being more open to black networks/programs but I doubt this will go far….”take that, take that” lmao

  • Natalie

    Is it that easy to have your own network now? Dang.

  • http://pervertedalchemist.blogspot.com/ Perverted Alchemist

    I would assume the Revolt Network will be, well, revolting…

  • Natalie B.

    I was totally thinking another BET! I am frightened….

  • Mimi

    I’ll actually give it a shot just to see what its about,(like I did with OWN) but it doesn’t sound like anything new enough to keep me as a viewer. (Much like OWN)

  • malik hemmans

    he’s somewhat of a pimp

  • malik hemmans

    and yes it sounds like another BET

  • rkj

    Base it in Charlotte and hire some local folks experienced in TV. Like me.

  • Mr. Man

    ” My imagination is already running wild with visions of Ciroc commercials and yet another “Work for Diddy/Make music with Diddy” type of show that will yield little more than oddly out of touch music that would totally seem futuristic in Puffy’s late 90′s heyday but sounds kind of random now.”

    This RIGHT HERE!! LOL.
    I thought the exact same but came up short trying to articulate this thought, thanks Thembi you nailed it….

  • Mia

    I think it’s a great idea of his. If he can make it better than BET and cater to audiences 12-50, I think it would be dope. I just hope on Sundays he doesn’t have anything gospel related all day. I never watch BET when they start showing informercials and all that stuff. Shoot, if I could, I would make my own cable networks too, approximately 900. And I’d only cater 800 to younger audiences since they are always glued to the TV

  • LuvIt289

    Exactly!
    Watch him get better ratings than Oprah. lbvvs :-\

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