Entertainment mogul Sean Combs has succeeded in music, vodka, and fashion (well Sean John was a thing for a while), so reports of his decision to launch a music and lifestyle cable network seem to make complete sense.
Diddy’s channel will be called “Revolt” and is part of a package of new networks that Comcast Cable is launching as part of its merger with NBC Universal and ongoing effort to cater to minority audiences. The agreement between the media giants requires that Comcast launch two African-American owned networks by January 2013. Among those already is a package of six (!) networks owned by comedian Byron Allen (who I’d say is the exact opposite of Diddy) and early plans for a Historically Black College and University – centered station.
“Revolt” plans to launch on December 12 of this year and we can expect the channel to focus on music and entertainment with an urban twist. It will be interesting to see if Combs can balance the reach of his entertainment brand with delivering relevant content. My imagination is already running wild with visions of Ciroc commercials and yet another “Work for Diddy/Make music with Diddy” type of show that will yield little more than oddly out of touch music that would totally seem futuristic in Puffy’s late 90’s heyday but sounds kind of random now. Still, if Sean Combs can’t revamp the music network, who can?
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