Photo via Essence.com

The interwebs were buzzing this week after Essence.com shared photos and video of Basketball Wives star Evelyn Lozada’s photo shoot for luxury bridal house, November Lilly. Although the site, which pretty much exclusively covers celebrities these days, made it clear the shoot was from another source, many questioned whether or not Evelyn belonged on a site geared toward black women.

One outspoken critic of Lozada’s inclusion was the blog, What About Our Daughters, who felt Essence crossed the line by including Lozada who has often engaged in fights and name-calling on her hit reality show.

Gina of What About Our Daughters wrote, “To say Ms. Lozada is a hyperviolent, Black woman hating, foul mouth scourge would not quite capture her true essence. Add to that, the man she’s engaged to has publicly stated that he has a preference for non-Black women, then you see the logic in highlighting Ms. Lozada on a website whose tag line is “Where Black women come first.” Makes total sense!”

We have also been very critical of Basketball Wives, and after a supertrailer for the show’s fourth season was released, I wrote an article wondering when viewers would get tired of the drama, fighting, and negative portrayal of black women.

Apparently, the criticism about featuring Lozada on the site got to the folks over at Essence.com. One of the site’s writers, Charli Penn, attempted to clear the air.

“Ladies, to clarify: Evelyn Lozada is not on the cover of ESSENCE magazine and ESSENCE did not shoot her. We were simply sharing photos from a private shoot that international styling house November Lily did with Ms. Lozada privately,” Penn wrote in the comments section. “This is not a cover, nor a feature in the magazine. That news was poorly-reported by multiple blog sites. Thank you.”

Covering pop culture while setting a good example and not encouraging the negative behavior of reality stars by turning them into celebrities can sometimes be a difficult balance.

But where do you draw the line?

What do you think? Was Essence wrong for featuring Evelyn Lozada on its site or are the site’s critics off base?

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  • Lisa

    I think society focuses on all of the wrong things. Evelyn seems to be in the relationship with Chad for all of the wrong reasons anyway. Even though she is not on the cover of Essence, why is Essence promoting her Bridal photos. She is not BLACK! From watching the show, she comes from a poor Hispanic family. Focus on Black people!

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    • Faye

      Hispanic is not a race. She could be of African descent. She looks black. Just a black Latina.

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  • Pdiane

    Evelyn is a horrible example of the word “female/woman”. She is nasty, ignorant, vicious and it is evident uneducated. It is evident by her remarks that she hates black women, and what amazes me is that many black women (even the ones she associates with) readily accept or ignore her berating comments made toward African Americans in general. Her attempt at being a soft, shy bride is halrious. Essence is a crap magazine since Susan Taylor left, and sold its true interest several years ago. I do not even purchase the magazine…..if I do take a notion to read the magazine, it is at the store while waiting to check out -refuse to spend my money on this crap magazine that is full of ads,superficial stories and clothes, which fits Evelyn crasp persona. To even associate her with the word black woman is an insult.

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    • Faye

      She could be of African descent. Puerto Rican is not a race. If she speaks badly of blacks, shame on her. I am not surprised since many Hispanics of African heritage choose to deny that truth. Everybody wishing to be something else.

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