Blogger and style diva Afrobella shared a video on her Facebook feed that actually made my blood boil over some pretty trivial but super rude jackassery.

As many of you know, the highly anticipated Jason Wu for Target line launched this weekend in-store (and sold out almost immediately online). The designer’s work has been super popular ever since Michelle Obama wore one of his gowns to the Inauguration Ball and another on the cover of Vogue, so having it pop up in the Target price range is a dream come true, right?

Well, not for shoppers at a Miami Target, where a single couple with obvious plans to sell their bounty online bought everything they could get their hands on — and that means every single piece in every size except the few that legitimate shoppers were able to scoop up. Keep in mind that people were waiting in line before the store even opened to get themselves a piece of [Jason] Wu wear and most walked away with nothing, so it’s a wonder that a riot didn’t break out after this display of vulturism:

I’ve never waited in line for anything like that because budget fashion is just not that serious for me, but can you imagine doing so and watching all of that stuff just spilling out of that couple’s cart like that? Come on, people…that’s just cold!

Unlike Target, retailers like H&M have purchasing limits to prevent these things, and I’m sure that this capitalism-savvy hustle couple knew what they were doing by snapping up the entire collection. In response, Target has promised to re-evaluate its rules on purchase limits and assured the public that, although the collection will not be re-stocked, more Wu items will “trickle in” through the website and stores. For now, there are already 12,000 Jason Wu items listed on e-Bay, which is probably the best bet for anyone who really wants to rock something from the collection.

Can you knock this couple’s hustle? What would you do?

Read previous post:
Close