Earlier this week, we called your attention to an offensive “advice” video posted on the XXL website from rapper Too Short. In it he advised young boys how to “turn girls out” and possibly assault them sexually.
After sites like Clutch, Ebony, MyBrownBaby, NewBlackMan, MadamNoire and others criticized the hip hop magazine for posting such an irresponsible video, it was quickly pulled and the mag’s editor-in-chief, Vanessa Satten issued a brief apology.
Almost as quickly as the video came down, however, a petition calling for Satten’s firing began circulating the web and it was clear, many were still not happy with XXL’s handling of the situation.
Satten then issued a longer apology informing readers that the responsible parties have been disciplined.
Last Friday, I received an email from a reader about a Too $hort video that had posted on XXLMag.com. Without having seen the video yet, I immediately forwarded the email to my web staff, watched the video and had it taken down immediately. As the Editor-in-Chief of both the magazine and the web site, I do not see all content before it posts live. As is typical at many media companies, with the rapid pace the web moves, I empower the online editors to produce and post content that goes live without my approval.
As soon as I learned about the video, I had it taken down.
As a woman, I in no way find the content of the video acceptable. To think I would ever approve anything that would harm women or endanger children is absurd. Under no terms should sexual assault be tolerated, nor do I endorse making light of it.
The staffers responsible for producing and posting this video have since been suspended. We are currently implementing changes in our posting process to ensure something like this never happens again. I am not trying to pass this off on my staff but unfortunately an awful judgment call was made.