Spring is a season that signifies new beginnings and change. I can’t think of any better way to switch your beauty game up than by transitioning to natural hair, and the beautynistas at Carol’s Daughter share these same sentiments, launching a website called the “Transitioning Movement,” campaign. This site is all about showcasing the natural hair journeys of women from all walks of life.

Carol’s Daughter added a little oomph to their newest movement with a video featuring one of their spokesmodels, Solange Knowles. In the 35-second clip we see Solange striking poses and rocking lush curls as the message “A new movement is coming Spring 2012,” appears. Watch the video below: