This week’s failure at good common sense in product marketing comes courtesy of a batch of Disney princess-themed Valentine’s day candy that pairs Sleeping Beauty‘s Aurora with vanilla flavored sugary dipping dust and Tiana from The Princess and the Frog with the watermelon flavor.
Sloppy, sloppy, sloppy. As usual, it’s hard to believe that anyone would intentionally make this kind of insensitive mistake, but pairing the white girl with vanilla and the black girl with watermelon should have set off an alarm in someone’s mind. Perhaps the stereotype linking black folks with watermelon is too antiquated for most people to recall, but this is the kind of eye-roll-worthy mistake that happens when companies don’t go that extra step to make sure they’re not forgetting something.
Read more at Sociological Images.
What do you think?