This week’s failure at good common sense in product marketing comes courtesy of a batch of Disney princess-themed Valentine’s day candy that pairs Sleeping Beauty‘s Aurora with vanilla flavored sugary dipping dust and Tiana from The Princess and the Frog with the watermelon flavor.

Sloppy, sloppy, sloppy. As usual, it’s hard to believe that anyone would intentionally make this kind of insensitive mistake, but pairing the white girl with vanilla and the black girl with watermelon should have set off an alarm in someone’s mind. Perhaps the stereotype linking black folks with watermelon is too antiquated for most people to recall, but this is the kind of eye-roll-worthy mistake that happens when companies don’t go that extra step to make sure they’re not forgetting something.

Read more at Sociological Images.

What do you think?

  • Tonton Michel

    And this ladies and gentlemen is why you need diversity at the corporate level. So someone can say “pause!”.

  • Usagi

    At least, it’s not grape. Ummmmm, it’s guess it’s kinda racist. Why aren’t you offended at Sleeping Beaty for being vanilla ? Isn’tt that racist,too ? I don’t understand why you needed to write an article about this……………….

  • Nicole

    +1

  • tom

    The media/public criticize every little thing wrong with Disney and Princesses, and yet nobody utters a peep about the sexist nature of Pixar animation. Not one peep.

  • Nicole

    I don’t find this racist at all

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