Yesterday we told you about Acura’s Super Bowl ad fail in which their casting agency requested only “friendly” looking black actors that were not “too dark” apply for role in the commercial, and yesterday evening the company issued a predictable apology.
Acura, a Japanese car maker and division of Honda, issued a statement:
“We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials. We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor.”
Acura also insisted they had nothing to do with the “too dark” description on the casting call sheet, instead laying the blame on the casting company.
“The casting sheet was only now brought to our attention,” the company said. “We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand.”
Are you buying Acura’s apology?