After seeing Vogue Italia’s haute mess editorial in the March issue playing up “hood couture” and ghetto fashion fabulousness, most concluded the spread was really just a hot mess. Now enterLadygunn magazine with a fashion editorial titled “Chola” that looks oddly similar to the one Vogue presented. Latina women are photographed in Dickie pants, white tanks, and flannel shirts accessorized by huge gold doorknocker earrings, drawn-on eyebrows, and lips outlined in dark lip liner—and this is somehow supposed to undo the haute mess we were previously subjected to.

Editor-in-chief Koko Ntuen told The Cut that the photography is Ladygunn’s own version of “Haute Mess” and their interpretation of what the Vogue editors were trying to do.

“Because Vogue is a high-end fashion book, a bible, as some people consider it, I always expected if Vogue were to do a story like that, they would do it in a glamorous way, and they would make the models look beautiful … just make it look like a glamorous side of that culture. And what I saw in ‘Haute Mess’ was [that] it looked like the models were kind of making fun of those type of people, you know, the way they presented it, the whole thing looked like — and maybe that’s what [they were] going for — but it just looked like a hot mess … We’re not blaming Vogue or anything … but [we wanted to] make the model look glamorous, and we’re not having her, like, eating tacos with all gold teeth and smiling mockingly at the camera. We’re just trying to show a beautiful side of every culture.”

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  • Rita

    In no way shape or form is this cute! Being a chola is not a trend it’s something that women commit to and sometimes can’t get out of. It involves gangs and violence and it should not be glorified for the fashion world to breed off it. As a hispanic woman who is not involved in the gang life but has family members who are, this is beyond disturbing in no way is it HOT or the IN thing to want to be a chola….

  • Hi I’m the photographer for this shoot.

    Please don’t use the photos without proper credit.

    Thanks.

    Steven James Scott

  • Babe

    Thx Rita for your comment… I recently heard the term “Chola” for the first time and thought it was only a fashion style/statement.Now I learn that there is more to a Chola than her clothes, and that really makes me consider this photoshoot in another manner :)

  • twan

    WOW i was literally JUST thinking today, “why aren’t latinos mad whenever somebody does chola style pictures and makeup?” they have TONS of chola makeup tutorials n stuff and nobody gets mad.

    because it isn’t ALL latinas that are cholas just a small group, just like ALL black women aren’t ghetto and wearing ugly lacefronts like the “haute mess” spread, just a small percentage.