You’ve got to feel bad for organizations that are just trying to help but put ads out there that miss the mark; when it comes to meeting the needs of black folks through advertising, they’re damned if they don’t and damned if they do. But the advertisement below, which is part of the Louisville mayor’s Healthy Hometown initiative to encourage black women to breastfeed, is kind of terrifying. And no, it’s not because the spot has women actually breastfeeding in it. Watch:

I commend the message behind the ad and all, but why did they have to hit us with those teeth? Babies with full sets of teeth = creepy. There’s no way around it!

Everything that cute little baby is saying is on point and necessary information: babies are healthier when they are breastfed, and more women should let go of the “it’s nasty,” stigma and do what’s best for their children. But why did the message have to come out of a mouth sporting both a taste for breast milk and a pair of Steve Harvey-sized chompers that look like they’d tear Mommy’s nipples to shreds? This baby needs to be eating steaks and potatoes and such, brushing her teeth, and flossing afterwards. Too bizarre. Thank goodness for the final shot of the baby in her original state at the end of the ad…maybe that will keep me from having nightmares.

  • Pat

    lol the commercial was creepy…but I’m happy about the awareness of breast feeding..

  • http://www.itsoftenbeensaid.wordpress.com Sasha

    uhmmm do people seriously not breastfeed because “its nasty”? Like that’s a joke right?

  • Krysie

    hahahahahahahahahahaa!!!!

  • I got sense!

    I wish people would stop trying to control women’s bodies. It is every woman’s choice to breastfeed. HER CHOICE not the media’s, not the mayor, not the city council.

  • Pseudonym

    For some reason, PC culture has made breastfeeding in public obsolete. I remember seeing it a lot in the 90s and then randomly saw a woman in a shopping mall breast feeding a couple years ago and realized that I hadn’t seen that in years. Not sure exactly how that happened, but it did and I think people now consider breastfeeding in public “nasty.”

    Seems more women are choosing to pump and serve in bottles when in public and leave the breast feeding at home. My best friend even made a move to leave the room when she was going to breastfeed until I said something about it not being something she needs to go hide and do. Weird.

  • http://www.myblackfriendsays.com myblackfriendsays

    What a cutie that little girl is! But I agree that the full set of chompers is scary.

  • http://afrikanmami.blogspot.com African Mami

    I have NEVER understood why people scream it is MY choice to breastfeed or not. Eh, breastfeeding is very healthy! Why fight it. Just take a boobie and feed the baby. no?! It’s deeper than that?! iunno whatev. Liked the ad! Informative even with the teeth.

  • apple

    to me it looks like it could be just a regular commerical.. not just a black one just because the peopel are black but i guess if thats the target. not creepy at all, that etrade baby talks all the time with his friends and ipad he has in his crib

  • Socially Maladjusted

    Kiss teet

    lol

    why dey do the pretty lil girl like that

    chah

  • gmarie

    lmaooo! I cannot watch from work, but I see that that baby has a full set of teeth, and I’m terrified

  • QofNew

    @I got sense!

    Dont be daft. No one is trying to control women. Someone tells you, backed up with medical evidence that breast feeding helps your baby and you consider it trying to control women? Some women dont deserve to be mothers. Adopt a cat.

  • QofNew

    @I got sense!

    Dont be daft. No one is trying to control women. Someone tells you, backed up with medical evidence that breast feeding helps your baby and you consider it trying to control women? Some women dont deserve to be mothers. Adopt a cat.

    My bad if this is a double post.

  • Alivia

    This was a cute and funny commercial, nothing scary about it to me. It got the message across, wasn’t that the point? Sometimes it’s OK to be comical if that’s going to put most at ease.

  • HoneyDew

    As someone who works in advertising, I am wondering how this got past the Creative Director!!! There are so many different and better ways they could have approached this concept!!! WTH!!!!!!!!!

  • HoneyDew

    Who would have a baby with a FULL SET OF TEETH advertising breastfeeding!!!! WTH!!!!! They could of just had the baby looking up loving at the mommy as she breast feeds her and we hear the baby’s thoughts. Again, WTH!!!!!!!

  • Tonton Michel

    I’m more mad that they didn’t wipe the drool off the baby before starting the commercial.

  • Candy 1

    How is breastfeeding promotion the same as trying to control women’s bodies? If the government forced stores to stop selling formula, then that would be controlling. Controlling is putting a woman out of a building for breastfeeding, or getting a letter from a church that breastfeeding is not appropriate, even when covered up, in a empty corner of the basement (true story, the last one happened to me).

  • Candy 1

    Lol at the teeth. Kind of creepy. If they were going to give the baby teeth, they could’ve just used a 12 month old with two front ones…

  • I got sense!

    Because it’s the new mother’s choice and unless the two of you think women are so stupid they need to be reminded of what they should with their own bodies it is controlling. Why is it anyone else’s business if she breast feeds or not? And if we are going to go on the “what’s best or the baby (or children in general)” then MOST black women wouldn’t be parents at all. Don’t pick and choose. Let’s have campaigns for everything! Don’t have another kid when you couldn’t afford the first one campaign. Give your kids a father not a baby daddy campaign. Don’t let you kids watch tv before the age of 3 campaign. The list goes on.

  • Candy 1

    Ok, but who’s choice is being taken away, though? Its not about who’s business it is, but the fact is that there are still some people, even in this day and age, who know next to nothing about breastfeeding. There’s nothing wrong with promoting something healthy/natural. I mean, really. If women do not want to breastfeed, then they simply won’t. Plain and simple. But for those who might not know much of anything about it and could really benefit from it (poor, young mothers for example), I don’t see the big problem with commercials like this. It’s not like they are making breastfeeding a law and taking away the choice to feed formula. Now that would be an issue.

    But whatever…

  • E.M.S.

    Yeah it’s kind of creepy. And what is exactly is “nasty” about breastfeeding? I’m not understanding that. I can understand some people get uncomfortable when a woman does it in public (though I really think it’s no big deal if she covers up), but nasty?

  • MimiLuvs

    I am trying to figure it out myself how (and when) did breastfeeding was considered “nasty”? All of the women that I know, who are mothers, either chose to breastfeed (and they reasoning seem logical) or they chose to feed their children formula (and their reasoning seem logical as well). But, none of the women thought the process of breastfeeding was nasty.
    Is this something that was started up by the younger generation?

  • MimiLuvs

    @Pseudonym

    It is quite the opposite in certain areas where I tend to visit/live. I tend to see a lot of breastfeeding mothers feed their children in very public places. And I notice a difference in techniques between black women who breastfeed their babies and non-black women who breastfeed their babies.

  • Chrissy

    Im trying to figure out whats nasty about breastfeeding too. Im guessing it is the sexualization(is that even a word?) of breast and people seeing them as sex objects instead of things to feed the baby. I mean that’s the real reason they exist.

  • PeeWee

    People started considering it “nasty” in more recent years because breasts have become so sexualized that people forget what their biological function is. Since boobs can be easily related to big titty porn & the male sexual infatuation with the female body, feeding your child in this way is looked at as “Eww…men suck them for sexual gratification..” So. That pretty much corrupted it.

  • PeeWee

    Damn @Chrissy I was typing that before I saw you commented LOL…didn’t mean to repeat!

  • Pseudonym

    Hmmm! Maybe it depends on where you life. In Washington DC it NEVER happens! I’m responding to the question about was the “nasty” comment serious. Yes, in some places it isn’t seen that way, but in others- unfortunately- it appears to have become that way.

  • Pseudonym

    This takes the comment out of context:

    She didn’t say that that people think that “breastfeeding” is nasty, rather that they think that “breastfeeding IN PUBLIC” is. I know a number of women who will breast feed at home and if they have some pumped breast milk in bottles, they’ll pack that, but if not instead of breastfeeding in public, they’ll give the baby formula when out of the house. This is saying that women should feel comfortable breastfeeding in public bc it is a natural part of being a mother. Everyone else should just avert their eyes from the mom’s breasts. I don’t think anyone thinks that breast feeding alone is “nasty.”

  • I got sense!

    “Ok, but who’s choice is being taken away, though? Its not about who’s business it is, but the fact is that there are still some people, even in this day and age, who know next to nothing about breastfeeding. There’s nothing wrong with promoting something healthy/natural. I mean, really. If women do not want to breastfeed, then they simply won’t. Plain and simple. But for those who might not know much of anything about it and could really benefit from it (poor, young mothers for example), I don’t see the big problem with commercials like this. It’s not like they are making breastfeeding a law and taking away the choice to feed formula. Now that would be an issue.”

    1. When did I say anyone’s choice was being taken away?
    2. There are people to this day who know next to nothing about their reproductive systems and the spreading of diseases (i.e. don’t sit on toilet seats because you can get HIV or some other disease).
    3. I have no issue with the message behind this commercial.

    My issue is with the current trend of commercials and campaigns that are targeting women and their bodies. It is very controlling and THE way that our society has controlled its populous for a very long time. For example, every woman in the country could breast feed but if the mother doesn’t get proper nutrients the milk is useless. And based on statistics black people, in this case we are talking about women, have very poor diets. Now let’s dissect what foods are most expensive. Fresh, wholesome, and organic. Who has the lowest wealth/ income? Black people. A new mother can breasts feed all she wants but if she doesn’t have a proper diet post pregnancy what good will it do? How many campaigns have you seen in that? Not only that but most black women are raising kids alone. How are they going to work and breast feed round the clock? I agree that there are TONS of women who don’t know but you can’t give them a tiny piece of information. People need to know how it all connects. Give them all of it. Like how important it is for women to get folic acid everyday during child bearing years and while trying to conceive. Do you know who has the worse numbers on prenatal care, underweight newborns ( which science has linked to mental and behavioral issues later in life) newborn deaths, and new mother deaths? Black women. Now if the majority of black births were planned and the parents actually prepared for the child this wouldn’t be an issue because mature, responsible adult couples who are trying to conceive get the proper information, see their doctor, check their finances, start eating properly, taking vitamins, etc. in hopes of having a healthy child. Don’t just say, ” hey breast feed, it’s good for your baby” because if people are as uninformed as you and I think that isn’t good enough.

  • Alexandra

    Made me chuckle. The teeth really messed up everything, poor idea.

  • overseas_honeybee

    Good intent but the teeth were a bit much. No ma’am you need to be on solids.

  • BeeYex174

    I think one of the reasons why women don’t wanna breast feed in public is perverted men. Sad to say I am one of those men ! Lol

  • http://www.itsoftenbeensaid.wordpress.com Sasha

    Yeah I live in DC and I don’t recall ever seeing a mother publically breast-feeding her baby but I’m aware the pump and bottle method is probably what is being done in public and they save the breast-feeding for home. I’m just trying to understand why anyone would have an issue with a campaign calling for women to breastfeed their child- its healthy, natural and the PRIMARY function of breasts. Women against breastfeeding are stupid and don’t deserve to be mothers.

  • Candy 1

    You have a good point about poor women being likely to have poor diets (although in the U.S., there is WIC to help breastfeeding mothers buy essential foods), but I simply do not agree with you that this commercial has a controlling factor. Should there only be encouragement for bottle feeding (or even just breastfeeding)? I don’t think so.

  • mamareese

    Clearly whoever wrote this has no kids. That was almost cute….works for ETrade……

  • NY’s Finest

    The thought of breastfeeding a kid with a full set of teeth is painful.

  • Seriously?

    Such a cute little girl without the scary choppers!

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