When it comes to diversity in advertising, companies often get it wrong. Whether we’re excluded all together or included in a stereotypical way, advertisers often miss the mark when it comes to marketing to people of color. But one ad agency hopes to change this.
In AMC’s new show The Pitch multicultural ad agency (the only on the show) Muse Communications hopes to shine a light on the lack of non-white people currently in the industry.
Jo Muse, chief creative officer of Muse, explained his company’s mission: “The rate of hiring and retention of people of color has always been dismal in the advertising industry. It’s time the public felt the outrage of these people who, even now, can’t find a job in this business, much less move up to the executive ranks.”
To further their cause Muse Communications created a series of ads to shine a light on the lack of diversity within the advertising industry. In one ad called “White Space,” a black woman in an all-white office laments, “They say it’s because they can’t find us. But they can find us when they want our money.”
The ad aired during last week’s episode of The Pitch and Muse Communications hopes that their ad will serve as a catalyst for change. Because as they explain, “Saying you want to do more about diversity is not the same as getting something done.”