Last week, in need of a birthday card, I perused the offerings at my local drug store. I noted how many cards were illustrated with cherubic, little, white girls–all curls and blue eyes, surrounded by hearts and kittens and flowers. High up in the racks, I spied a sliver of brown skin and reached for it. This is what I found…


…a screw-faced, afroed, cursing black girl. On its own, the item from Carlton Cards is perhaps unremarkable, but in the context of all those other cards idealizing white girls as the embodiment of childhood innocence, sweetness and girlitude, it stinks.

Black women have long carried the burden of the neck-twisting, ball-busting, curse-you in-a-second, Sapphire stereotype. The card above is illustrative of how early our humanity and our femininity get stripped away…of why it’s so easy to demonize black women and girls…of why a missing 19-year-old Natalee Holloway gets wall-to-wall media coverage, but 15-year-old Enaesha Lattice Innis gets next to none.

The card demonstrates whom our society values and who it considered just a joke.

  • Keep it Real

    @Kim

    My comment is about being in denial, making excuses which causes others to not take you seriously and look at black women, as a group, and the community as a joke. Denial, you need to look that word up and stop getting offended because someone spoke on black women and obesity. I commented on about 10 things and it’s DENIAL not just obesity.

  • R

    This will not post but here goes:

    @Keepitreal

    Statistics are funny and can be manipulated to say many things…You are probably right with your numbers and Im probably right also regardless of your numbers, which is not too far from the general population:

    In spite of your figures:(which might be right?)
    AS of 2009
    Black women earned
    68% of all associate degrees earned by Blacks
    66% of all bachelors degrees earned by Blacks
    72% of all masters degrees earned by Blacks
    62% of all 1st professional degrees.
    67% of doctoral degrees

    Also, what is the % of oow baby daddy Black men
    What is the % of overweight/obese Black men- I see a lot of them.
    What is the percentage of incarcerated Black men? etc. I just wonder why you are here trying to school BLACk women when maybe you should be schooling Black men…but that wouldnt be any fun, right?

    Of course this is all the fault of Black women, no matter what, right?

  • http://elegantblackwoman.blogspot.com Elegance

    Seriously? Why are none of my comments posting? Nothing I post would ever go against your policies!!!!

  • Anon

    @LN
    Well, were you as protected as the average little white girl? Because I’ve heard that Jamaica is a ROUGH place in some areas, and therefore to be able to navigate that social climate, little girls would have to have a thicker skin.

    @Tami “I think there is a racist and sexist side to the way black women are portrayed.” . With all honesty, you THINK there is a racist and sexist side? THINK? Um rap music put it out on FRONT street. Woooooooooooo. Denial is a STRONG emotion.

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