This year popular cosmetics and hair care line Carol’s Daughter launched the site Transitioning Movement. Meant to help guide women giving up chemical relaxers into the oft-confusing and conflicting world that is “going natural,” the multi-million dollar corporation seeks to both inform — and expand their base.

Can you blame them? There’s money in those curls. But for once, it seems women and minority-owned product lines got to the market first.

Carol’s Daughter. Miss Jessie’s. Karen’s Body Beautiful. Qhemet Biologics. Oyin Handmade.Kinky-Curly. All leaders in providing products to those moving from chemical processes to natural. All still independently-owned. All started by women of color – like African American Karen Tappin of her namesake company and biracial black and Japanese sisters Miko and Titi Branch of Miss Jessie’s.

But that’s not how it typically goes down. While several natural hair care alternatives run by women of color dominated the conversation, L’Oreal and other major retailers saw their overall sales in the black hair care market fall in 2009.

Long gone are the days when you had civil rights activists pushing for stores to carry black hair care products on their shelves. Rainbow Coalition/PUSH, activist Rev. Jesse Jackson once spearheaded a campaign to get major retailers to carry black hair car and skin products in their stores in the 1970s and 80s.

Jackson’s effort was a sort of capitalist attack on racism. He famously held a funeral for cosmetic company Revlon when a representative declared black businesses would become extinct from larger white companies snatching them up. But the reverend had a point – black people shopped at Wal-Mart, Target, K-Mart, and a multitude of places. Why not carry goods for them and integrate the cosmetics aisle? Segregation divides us. Capitalism teaches us the one with the most money wins.

Racism can really impact your financial bottom line.

Yet, since racism is nonsensical, with every new black innovation, there’s typically a lag time between what black people want and when corporations start providing. This is why a company founded by black Americans, Johnson Products — creator of your grandmother’s hair oil of choice “Ultra Sheen” — found itself bought up by Proctor & Gamble. (And after floundering there for years, having its thunder stolen by the likes of multinational cosmetic corporations, it was sold to a black management firm in 2009.)

How does this happen when, since 1954, Johnson was one of the only people making black hair care products? It happens when Johnson becomes complacent and doesn’t adapt to the needs of its customers for so long that multinational firms finally are able to catch up, realize there’s money to be made, copy and improve on the product, then woo away their consumer base

My father, a loving creature of habit, used Afro Sheen for decades. Myself, my mother, and sisters did not. We moved on to products less heavy and greasy, giving us better results.

And for a while, those came from the likes of the slowest adopters to black hair care, but once they smelled the money, were the most aggressive, dogged, and prolific.

But not anymore.

While companies like L’Oreal, Pantene, Revlon, and Proctor & Gamble rush to adapt themselves to this rapidly shifting market, they aren’t the ones able to dictate what’s hot and what’s not. They can’t afford to have the attitude former Revlon President Irving J. Bottner had back in 1986 when spoke on what it meant for companies like his to compete with black-owned firms: ”In the next couple of years, the black-owned businesses will disappear. They’ll all be sold to white companies.”

These companies are now followers – shifting formulas and marketing strategies to keep up with their African-American lead upstarts, who came out to dominate the market right from underneath them.

Going natural is now a big and growing part of the more than $165 million black hair care mass market. Companies that focused primarily on creating hair relaxers are scrambling to capitalize on what they initially thought would be just a “fad.”

But the fad talk has faded away to the realization that this might not simply be a trend, but a larger movement in hair maintenance for black women.

“Views of beauty have shifted,” said Winston Benons, brand manager for Miss Jessie’s, a hair care line catering to women with naturally curly hair. Benons emphasized that, with this new idea of beauty, black women have more choices in products and styling techniques than ever.

“We have products that perform well. We have products that enhance their natural hair. It looks beautiful. It looks presentable. These products are here,” Benons said. “Generally salon brands tend to keep their secrets. They keep on how the product is used and all that stuff. We’re putting up before after pictures, how-to videos and materials, talking about the best ways to use them.”

Benons said Miss Jessies is “at the forefront” in this “natural hair movement.”

Right now there are a multitude of popular natural hair blogs and online news sites – from popular destinations with large followings like Black Girl with Long HairCurly NikkiAfrobellaK is For Kinky and Hair Milk – to the multitudes of personal blogs, hair video bloggers, and niche writers who detail their personal journey from perms and hair weaves to every type and variety of curl.

The attitude is even revolutionizing black salons. For years I stopped going after tiring of stylists who had no interest in helping me with my natural hair or overloaded their appointments, leading to me spending an endless Saturday at the shop. But after a brief stint with salons run by recent immigrants, such as Dominicans and Ethiopians, I finally found a salon and an African American stylist in Washington, D.C. who had that perfect combination of hair education and business sense that made me want to show up on time for my appointment and leave a tip. She was largely horrified at my stories of stylists who openly told me they hated doing my hair and over-charged me out of annoyance or excessive wait times – but she wasn’t surprised.

Again, complacency had hit the salon community for some African American hairdressers. But as hair needs and desires change, many stylists realized it was matter of business. Either adapt or lose your customers.

You can be another natural hair success story like Karen Tappin. Or you can get left behind as Ultra Sheen had for decades until finally scrambling back to its roots.

Just like deciding whether to go curly or straight – the choice is yours.

  • C

    Oh hell yea!

    About time we went back to our roots and rock our naturals and put some of them out of business.

    Also loving the Black female entrepreneurship and hope this ushers in even more Black women owned businesses and hope Black women will support these new businesses.

    Hope they dont sell out because their products are great and much needed.

    Great article as usual, Danielle.

  • C

    Also I have seen a few of these companies products touted in White owned publications, so these companies products are reaching many other markets including overseas. I wish them all good luck, great sales and longevity.

    P.S. Black owned salons really need to step their game up. A lot of naturals, myself included, avoid them because they provide expensive piss poor service with horrible customer service. They better evolve or Black customers will increasingly take their money elsewhere(Dominicans,etc) or stay home.

  • lauryn

    Wonderful article!

  • TheBestAnonEver, Part 2

    I love this article. I absolutely enjoy these supporting wonderful businesses making great products.

  • TheBestAnonEver, Part 2

    *transpose ‘these’ and ‘supporting’

  • Alyssa

    I have been natural since 1993 and at that time, there were very few women that were considering giving up their perms. As a matter of fact, in NYC, there were a plethora of black hair salons that catered to perms, cuts and the such running the length of upper Lexington Avenue (and elsewhere). In 2009, I started a meetup group and discovered a passion for providing information to other women that were looking for transitioning natural styles, options, products, etc. and I fulfilled that need with great natural hair professional and product events by some of the same leaders that are very promiment today (Talia Waajid, Jane Carter Solution, Formulations Chemists and others). Currently, I plan premier natural hair and beauty events which are informative, educational, fun and are networking forums. Our last event featured Kim Coles who is a natural hair enthusiast and an inspiration to so many women that have witnessed her natural hair journey.

    I have rocked my natural for more than a decade, but the passion, inspiration and textured styling options that I see today make me feel so proud to be among the many women that have realized just how beautiful “natural” beauty truly is and always has been .

  • girlformerlyknownasgrace

    I went natural JUST before it was commercially cool sell natural-friendly products mainstream. I have not visited all of these sites or tried all of these products though. Will have to bookmark this so i can visit them later.

  • Tiffy

    Though I’ve never had a perm in my life for me the natural movement has been great because there are so many more products to choose from compared to even 10 years ago when i started taking care of my own hair plus it just feels good to support your own now like the article says the salons need to step it up because the community is losing black business because of the inability to adapt…

  • Candy 1

    I’d much rather see black owned and ran businesses thrive from black women’s ‘love’ of hair than companies like Loreal. I can’t afford to be a consistent consumer of some of these companies and their products, but when I can, I do buy from them.

  • Ms. Information

    I love seeing this transition to natural hair..even younger girls are doing it now…I think we have put quite enough money into Koreans and Whites pockets.

  • mahogany

    Is your organization on facebook?

  • S.

    IA with “C”

    I absolutely love the Black entrepreneurship that the natural hair movement has helped spark. Shea Moisture probably has the best product line that I have ever used in my life and all their products are made with natural ingredients and best of all–it’s Black owned, male owned, but Black owned nonetheless

    As far as hair salons…

    Too Groovy Hair Salon in Atlanta, Ga is the best hair salon that I’ve ever been to. Many of the hair stylists are natural themselves, they know natural hair! They know how to style it, they know how to straighten it (boned straight w/o damaging it), they know how to trim the hair without giving you a impromptu hair cut. Love that salon!

    I wish we had more salons like this throughout the major cities in America. Unfortunately, we don’t so I only get my hair professionally done when in ATL

  • Alyssa

    @Mahogany: Yes, I am on Facebook, Love Your Mane Events. My signature series “Own Your Natural” has a few upcoming events, one of which is in NYC on the World Yacht (networking Mixer) on Sunday, June 17th! We are bringing the men into this conversation as well. More info: [email protected]

  • mahogany

    When I went natural 5 years ago there were veery few options on the market. I love the fact that now as naturals we have a variety of products to choose from. However, be very careful of new natural products that seemed to have emerged. A lot of them are not good. The cosmetic industry knows that there is money to be made in the natural community. Make sure to read the ingredients used the products you buy.

  • Merci

    Great article! I have been natural for over 10 years. The markets have changed and the salons are catching up.

  • Roslyn Hardy Holcomb

    When I went natural back in 1998 there were few products around. You had little recourse but make your own. I’m excited to see black women taking the lead in this area and finding these products at retailers like Target! As a WAHM with young children I don’t have time to search all over the place for good products.

  • omfg

    i’m very proud of the women who own these companies. i also love that most focus on using natural ingredients in their products.

    i’m a user of qhemet products. and i’ve used some of the others.

    i’m also totally happy that black women are supporting them and taking money out of the hands of big, white-owned conglomerates and the korean-owned beauty supply stores and the supply lines they’ve created to serve themselves.

    there are soooo many benefits to going natural – economic, mental, etc.

    just wondering when one of these conglomerates will try to purchase kinky curly, etc.

    been natural more than ten years…would never go back and live the lye.

  • ImJustSaying

    I’ve been natural since 2003 and had locs for 4 years now. Ihen I first did my big chop I barely went to the shop that did it because they didn’t offer any help.I decided to loc my hair and changed stylists – BEST decision ever! Sandy told me how to take care of my locs and where to get the product she uses on me for in between times Whenever someone compliments my locs I tell them “Sandy did it” Studio SLK is a great place for women with natural hair. All the stylists care about keeping any and every type of hair healthy and strong. Hopefully more stylists have stepped up their natural hair game but I know I have a great stylist working on my hair. if you’re in the Chicagoland area try her out.

  • The Taker

    I don’t think I have ever been more ecstatic and happy by any of you guys articles than today. Like I’m sooooo freakin’ happy to hear(read) this. I have been natural for 4 years now. It’s been a long journey. I went through so many trials and tribulations with my natural hair, i.e, not knowing the correct products to use, not knowing how to properly moisturize, etc… THANK THE LAWD for youtube. I have seen so many wonderful women on there and I appreciate all of them so much for hipping me to certain products and hair caring methods. I’m really glad that a lot of the products I use are black owned. I feel good knowing that the products I use were made by people who look like me, who mostly likely share the same hair texture as me, who took the time out of their lives to come up with innovative products that KNOW how treat and nurture my hair. You know none of those white owned companies can give no sh*ts about us or our hair when they use ingredients that can be found in dish detergent soap or an industrial chemical plant.

  • mahogany

    Yeah, it seems like ATL has the best salons when it comes to natural hair.

  • Nikita

    The natural hair market has been great for black folks on a multitude of levels. As a natural, it is great to order from someone who know what I am dealing with and what my hair needs (shout out to Qhemet Biologics!!) But on the other flip of the coin, for years others have profited from our purchase of the different products we use while at the same time preventing us from selling these items to ourselves. That is why there is a beauty salon in your area with someone other than you, who is limited in their understanding of your hair selling the products in your area. I don’t have an issue with them being there, I have an issue with the fact that we were blocked from opening beauty supply stores because we were refused access to purchase the products to sell in the first place. It is why, honestly, though I see a lot of companies trying to cash in on this new trend, I will NOT buy their products. It is not like the companies who produce this stuff don’t know what is going on. I support those who support ME and my communities – I will continue to support and encourage others to try the products created by us and for us to take care of our hair etc.

  • Tahirah

    This is my all time favorite article!

  • Bren82

    Natural forever! Hey, how come SheaMoisture products were not on the list? They’re not as mainstream as Miss Jessies, Jane Carter, etc. and they cost less. My hair LUVs their products.

  • Clutch

    Hi Bren82 – We can’t add every natural hair brand out there. It’s impossible. We listed the ones we use and are informed about.

    Thanks for your comment.

  • NoitAll

    I love that there are so many choices for Black hair care. And I’m even more impressed by the entrepreneurial spirit of these business women who own these natural hair care companies. Here’s hoping that they continue to corner the market well into the future.

  • shiningsolace

    Thank you for this post. I am two years natural, and I love it! I LOVE Qhemet Biologics products. They last me about 6 months and keep my hair soft and happy. :) It’s wonderful to see that all of these black-owned companies are making all of the profits now.

  • au napptural

    I love to walk into Target or go online and see all those black owned lines! It makes me smile from ear to ear and overspend, but I digress. It started with one or two and the Target near me didn’t even carry them. Now I see at least 6 or 8 lines that are all black owned and all natural. We create change and I’m darn happy to see the money for black hair care going to some black people. Shoot, I hope those relaxer-touting brands never change.

  • Alyssa

    This is why the natural hair phenomenon is so WONDERFUL! We all have a common thread and believe it or not, it starts with our hair; our nappy, kinky, coily, curly, wavy, textured hair! We have a bond in the acceptance of it and then the kicker . . . we have products for us, by us, that are ALL naturally made. There are more professional stylists that know how to care for our hair, give prescriptions for product usage, event that cater to our hair and beauty care needs and the best part of it is that it’s trickling down to other health choices/options. This is why I have a passion for what I do with “Own Your Natural” signature series of Love Your Mane Events. Own Your Natural workshops and mixers specifically provides professional natural hair & beauty presentations, networking opportunities, essential tools for emerging and established entrepreneurs as well. Our next event is on the World Yacht, Sunday, June 17th and we are excited to have Shea Moisture, Doris New York, Jane Carter, Karen’s Body Beautiful, Talia Waajid and Amazing Botanicals as Sponsors.

  • NeeNee

    Thank You, this was a breath of fresh air!

  • iQgraphics

    I’m just waiting for all of the Hair Supermarkets in the hood to be owned by someone other than Asians.

    Then I’ll smile.

  • serene1

    That’s already happened in my home town. Left 5 years ago, came back and now there’s a black owned and operated beauty supply store literally next door to the asian owned one. It’s always busy and the service is top notch. I used to either buy black brands from Walmart or off the internet. Now I don’t have to! If we can get a natural salon so I don’t have to drive 2-3 hours in any direction I’ll be in heaven.

  • binks

    I agree on that point that BSS ran by Asians are still a very big issues in this debate because they pretty much still have the market on lock with the distribution power firmly in their grip, making it hard for anybody else to break in and be successful at running a BSS stores. But I do think this latest development is a HUGE step in the right directions because as soon as we see the economic power we hold as consumers and the thirst of finding an entrepreneurial niche in an area that was severely lacking beginning bloom, it is making all the other players play catch up and pause.

  • blackandproud

    Fabulous! I was at Target today and saw natural products in there. I have been wearing my hair natural for a couple of years now and ocassionally blow my hair straight. My hair is soooo much more healthy now.

  • Lattelicious

    This is great, we are taking back our power!!!!!!!!! Now if I can only get some Posner products where I live, I will be an ecstatic camper!!!!!!! This is how we take our power back people!!!!!! We need to continually sustain ourselves, instead of looking elsewhere!!!!!!

  • Lattelicious

    oh, and I have gone natural four times in my life and I am back to being natural again and I love it!!!! I love my texture, it is so versatile and extremely healthy now!!!!! I am not trying to convert anyone, but I feel ethnic hair is healthier and more flattering without the chemicals!!!!

  • Ann Noire

    That’s happening. I haven’t shopped at one of those “hair markets” in a year, and don’t ever intend to return.

  • Tabby

    It is SO CRUCIAL that the black owners of the natural hair companies learn from history. Do not sell out to white and Asian owned enterprises and distributors. They have notoriously locked out blacks from their distribution networks, which is why they have a monopoly in black communities. Let’s keep the $$ to ourselves, create and sustain haircare wealth, build up our own coffers and let them figure out a new group of people to make money off of.

  • Chic Noir

    +10 Tabby I hope we can really grown to own the “ethinic haircare” industry. We spend too much money to not have control over what goes into our own heads.

  • Chic Noir

    This is why a company founded by black Americans, Johnson Products

    Johnson Products also own Fashion Fair cosmetics?

    If so, they are really trying to hold on but with so many younger sisters using MAC, a large part of their market is gone. I buy Fashion Fair products occasionally because I like to support and their stuff isn’t bad. If I happen to see another Blk woman at the counter, she is usually above 40.

  • iQgraphics

    here in NY, i’m seeing more ethic RUN businesses, but not OWNED…

  • Chic Noir

    Andre Leon Tally had a write up in Vogue about Carol’s Daughter(pre investors) and Miss Jessie’s hair products a few years ago.

  • Velma

    There is nothing like natural black hair! Long or short natural hair is so beautiful…..and when hair is in it’s natural state…..there’s nothing more empowering.

  • cherbear

    I’m happy for the natural hair movement. I was natural back in the early to mid 1990s when it wasn’t cool to be natural. (me dealing with my 4a/b hair) I was using some whack “castor oil” petrol product. Ughh…. And don’t get me started about the randoms on the street telling me (young teenager then) that I need a relaxer!

    The movement has brought some great products FINALLY!!! I don’t feel bad for the Revlons, etc. White people don’t know my hair so I don’t want to buy products from them.

    The only thing I’m afraid of is our fav suppliers removing the natural ingredients in favour of the crap ingredients to save and make a buck.

  • Lyssa

    This was right on point! One of the reasons I went natural 8 years ago is the attitude of hair stylists (ok my mom is one, old skool though). Even though I am natural, I still do not have time to go with a full time job and kids. I do my hair on my own on most days—but I will say that what helped was finding an awesome natural hairstylist who helped me understand my 4b hair and helped me stay natural on the many days I was tempted to go back to the lye! I will say that I motivated my mom to become natural and she was one who couldnt miss a lye appointment.

    Once again, great article!

  • Ronnie 62

    Make up artist Sam Fine now works for Fashion Fair and is doing a great job. What most young black women (under 30) don’t understand is that MAC (Make up Artist Collective) was private and you had to have an industry card to get in their NYC shop in the village. Then Estee Lauder bought the company and never looked back.Revlon dropped the ball when they stopped their Polished Amber’s line and Flori Roberts went out of business. Fashion Fair does a lot of business in Africa and South America.A friend of mine works for The Fashion Fair counter at Macy’s and says they do a lot of overseas business.

  • Kristin

    The Johnson Products in the article is a hair care products company (Ultra Sheen, Afro Sheen.) Johnson Publishing publishes Ebony & Jet and also makes Fashion Fair cosmetics. It’s two different companies founded by two different families.

    I am glad to see that Johnson Products is Black-owned once again. I wonder if they will rejoin AHBAI.

  • The Comment

    You ladies are so fortunate. I really hope you have the highest self esteem of black women ever in the history of being black in America. When I was a kid my mom used coconut oil and a mixture of hot oil treatments and briads to help me love my natural texture. We’d like to deny the abscence of black hair care comercials doesn’t affect our self esteem–but it does. I applaud you ladies for breaking the mold. I don’t think you have a clue as to the positive influence you ladies are having on our younger generation.

  • libertstar

    Thank you for this post. it would be very useful for them who are willingness to be natural. all of the products that you have mentioned in this blog and looking after some of the post it look likes natural products.

  • Dana

    The problem is is that the product lines listed in the article break the bank. They are not cost friendly at all.

  • Marguerite Leggitt

    I intended to write you one tiny remark in order to give thanks yet again over the splendid techniques you have featured on this site. It is quite extremely open-handed of people like you in giving unhampered what a number of people would’ve offered as an e book to end up making some cash for themselves, especially given that you could have tried it if you wanted. Those good ideas in addition acted as the great way to fully grasp that other individuals have similar interest similar to mine to see lots more when it comes to this issue. I am certain there are thousands of more fun situations in the future for individuals who discover your blog.

  • Pingback: Black Owned Haircare Companies Taking the Lead in the Multimillion Dollar Natural Haircare Industry |


    Somewhere around December 2003, I was combing my hair when I noticed a bald spot at the top of my head. It was in the shape and size of a nickel. I panicked and immediately called my hairstylist. He told me that he didn’t know what could have caused it but I should see a dermatologist immediately. I made an appointment and a few days later was told that I was suffering from alopecia areata.

    The doctor gave me a foam like medicine to put on my head for a few weeks. I did this but nothing happened so he gave me a corticosteroid injection in my head. I never felt so humiliated and broke down in my life. I cried like a baby in my car. After I gathered myself, I was determined to figure out what was going on with me and not accept discouragement. The doctor had informed me that I couldn’t get a relaxer for a while so I decided to finally do what I always wanted to do…GO NATURAL!

    I went to my hairstylist for a couple of months to get my hair washed and flat ironed. After a few months, my hair started to grow back. He told me that when I was ready, to let him know and he would cut off my hair all at once. I didn’t have the nerve to cut all of my hair at once so I decided to transition. I transitioned not only my hair but my mind for 14 months. Some people can big chop right away, but for me I had to ready my mind so that I would never look back.


    where is this exactly? I would love to know where the movement has started…

  • Amber S.

    Yep and we’re also being courages enough to ask our legislators to change the laws we can practice natural hair care which has often been dismissed or ignored by mainstream cosmetology:​advorg/pm_29233/​contentdetail.htm?contentguid=V​exHlzPA

  • Pingback: Natural Equity: Black is Green | The Grind

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  • thequeenbee

    As a rule, black women spend more dollars for product and salon treatments than any other race and therefore comprise a large part of the hair care market. when a “trend” is seen moving within the black female community from emulating other races to embracing their own natural coils and curls, only a very inastute company would fail to take notice. but be aware, just because a black makes a product or a product caters to black women does not mean the products are good. Miss Jessie products give me ssk (single strand knots) I bought some on a promotional offer from Target and promptly took it back for a refund–what I do like–Curl Mart, Bee Mine products, Bo beam, Curl Junkie and Qhemet, also Jessiecurl and dare I say it Shea Moisture, Jamaican Black Castor oil and Cantu butter to name a few. My HG products are Qhemet and Oyin. I have 4a, some odd 3c and some snatches of 4b hair, but my genetics and hair types means I am unique even within my own family. All the products means there is something out there for all of us–you just have to experiment with products, this is not one size fits all AND THAT is where small companies have a jump on larger–because each curl Diva customizes her regime based on product performance, no one can just come out with a line, plop a black model on the front and expect our money–larger companies are facing something akin to assymetrical, financial warfare, where small companies employ guerilla tactics, making small batches and getting very loyal customers who they know will layer and mix their lines with other products. Large companies on the other hand, are often faced with the paradigm of having to invest a lot in a full line and HOPE that the customer will buy into the idea of using all the products from their line in exclusion to others. good luck with that, curlistas are not only product junkies but also savvy and while they may like your shampoo or use your conditioner as a co-wash, they may prepoo. moisturize or use other products for everything else. We are an independent lot and many black women also plan to use their dollars to support the entrepreneurial spirit within the black community. It is about time, after all, if the country wants to stop complaining about blacks underperforming in jobs and at the work place, then like other races, we need to begin to foster and support any among the black race which come up with great ideas and product. When whites do it they see it as just business, when blacks do it, whites often see that as prejudicial and a threat–whatever. I buy Oyin, Qhemet, Shea Moisture, et al because they are great for my hair–but I have the added satisfaction of knowing I am helping black companies to compete and grow just like every other business in America. I am the Queen Bee and I approve this message.

  • annie

    WOW!!!!! you took the words right outta my mouth!!!yes i think that we should support each other&who nos better about black hair then us black people!!yes when we try bringing ourselves up&makin a difference n our community we become targets,a threat& black balled!!to not continue to better our race but we must stick2gether n order2grow thank u so much ~god bless~

  • Sweetpea

    In the past, I used Miss Jessie’s (when they had to mail it to me in Texas), but the formula seemingly changed and the ingredients did nothing for my 3C – 4C hair. Honestly, I’d love to support the mentioned products, but after being natural for almost 10 years, I find that making my products allows me to know exactly what is in them, and allows me to tailor those ingredients specifically for my crazy strands. I truly applaud Black businesses and Black women being at the forefront of natural hair as we know what works well for our hair (eventually — through trial and error).

  • Curlygirl

    I have wavy and curly hair. I love the companies mentioned in this article and their excellent product lines. I also like Darcy’s Botanicals and Uncle Funky’s Daughter as well. I am so glad they are making products that are great for natural wavy, curly, and kinky hair textures.

  • curlygirl

    I also use and love Shea Moisture hair products line too as well as their soaps, coconut oil, body washes and face cleansers. I have sensitive skin. The hair products keep my waves and curls defined, moisturized and soft. I also love that their hair products and face cleansers don’t cause me to have eczema flare ups on my hands when I wash and style my hair. I found out that I don’t get eczema flare ups when I use all natural or mostly natural hair and body products. I now stick to using all natural or mostly natural hair and body products.

    Thank you for this interesting article.

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