When R&B impresario Brian McKnight released his now infamous (and hilarious) song, “If You’re Ready to Learn,” he damn near broke the Internet. Twitter, Facebook, and blogs exploded wondering what was going on with McKnight, whose songwriting prowess and musical talent was nearly unmatched.

I scratched my head wondering how the man who brought us “One Last Cry,” “Is This The Way Love Goes,” and “Anytime” could devolve into showing women how their p*ssy works, but I guess old school ballads ain’t selling albums these days.

After incurring the wrath of confused fans, McKnight played the song off like it was a joke and teamed up with Funny or Die to create a hilarious (and slightly creepy if you ask me) video for the song. I chalked it up to a one-off lapse in judgement until TMZ reported that B. was back at it again.

Apparently, “If You’re Ready to Learn” was a hit on the pornography site YouPorn.com garnering McKnight millions of views (and I’m sure a few checks). To return the favor, McKnight picked up his pen and wrote a little NSFW ditty about being face deep in someone’s ass and imploring listeners to “head on over to YouPorn.”

(If you dare…listen to the whole track here)

While the last song could have very well been a joke, this time he’s serious and I don’t know what to make of it.

The music industry has indeed changed, and while McKnight and his timeless ballads were once en vogue, these days auto-tuned sexed-up lyrics are standard fare. So while McKnight’s core fan base may be wondering if he’s lost his damn mind, I’d be lying if I didn’t think this was a shrewd, albeit temporary, business move.

Think about it. When was the last time Brian McKnight’s name came up in conversation? Or when was the last time people discussed his work and searched the ‘web to find his music?

While I think his foray to the raunchy side is certainly a cheap trick, I can’t deny that it’s garnered McKnight some press and has no doubt reintroduced some of his classics to a new audience.

What do you think is behind Brian McKnight’s sudden trip to the porn side?

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  • pink

    Sad case of desperation!! Like one blogger said….he’s probably broke, and needs the money. But who doesn’t need money; a shame that he has to stoop to this new low to get paid. I wouldn’t pay a dime for this song

  • pink

    The music industry is in trouble overall…..but damn!!

  • Cute Light-Skinned Girl

    Genius! This got people talking about him more. More exposure, more money.

  • LuKasAV6

    Desperate, sad, and pathetic.

  • Me27

    Sounds like dude is trying to remain relevant.