Are You a Sucker For Sweet, Sexy Lipstick Names?

by Brande Victorian

When we’re shopping for a new lipstick, about 90% of the purchase is about the color, but there’s something about a sweet, sexy name for the product we’re putting on our pout that makes the purchase just a little more fun.

Professor Debra Merskin at the University of Oregon dove into this issue a little deeper and categorized the names of 1,722 lipsticks to see which types of monikers were most popular. It turns out if a lipstick has anything to do with food, sex, or our mood, we’re most likely to buy it. Here’s the breakdown of the most popular categories:

  • Food: 24%
  • 
Color: 20%
  • Sex and Romance: 10%
  • Elements and Minerals: 9%
  • Emotions and Characteristics: 8%

Professor Merskin is getting a little deeper than most of us go when we’re just slapping some color on our lips, but she says these names coincide with how we feel about ourselves when we have the colors on, and how we act. So for example, if you’ve got on Mac’s Rebel shade you might feel a little more rebellious possibly, or a lip gloss line of deliciously sheer shades might appeal to your sweet senses and butter you out of the cash in your wallet.

This research is probably more useful for marketers trying to figure out how to get more women to take home their products but consider this a warning next time you’re enticed by a sweet-named lipstick at the makeup counter. It might be the name that’s drawing you in as opposed to the shade.

What’s the name of your favorite lipstick?

  • http://afrikanmami.blogspot.com African Mami

    No. I’m a sucker for what works. Revlon is where it’s at. Not the name obviously.

  • girlformerlyknownasgrace

    I actually think lipstick names are confusing. I wish the would describe exactly the color it is.

  • http://portableairport.tumblr.com angel

    I love shades with ridiculous names. Like trollop or grandma. *easily amused*

  • September”s Muse

    When I wear red lipstick, I get a new attitude. The name has something to do with fire…quite dangerous for a shy girl like me

  • http://www.pinkpantiesandleopardlipstick.wordpress.com Myisha of Pink Panties & Leopard Lipstick

    Yes… I am DEF a sucker for lipstick names! Lets not even talk about cute packaging. I will say though that I have toned it down a bit. Before I’d get it because the name was to cute to pass up… now it has to actually look good on me as well, LOL. #Don’tJudgeMe… I’m a makeup collector and enthusiast! (Not to mention artist in training ; )! )

  • gmarie

    Color and application is priority but I definitely get a chuckle out of some of the lipstick/gloss names. I like the cheeky ones

  • http://www.beautyinbaltimore.blogspot.com BeautyinBaltimore

    The names for NARS lipsticks are sometimes obscene.

    My fav Nars lipstick is” roman holiday”.

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