JCPenny has ignited controversy across the country by featuring couple Cooper Smith and Todd Koch in a Father’s Day ad, reports the Huffington Post.

The couple, parents of two children, Mason and Claire, are clearly in love with their children and the feeling is reciprocated by the smiles on the kids’ faces. Still, that’s not enough for ‘One Million Moms,’ who apparently feel threatened if anyone without a uterus — or a couple with more than one uterus — are included in the exclusive parenting club. This is the same organization that spoke out against JCPenny when they featured two lesbian mothers in their Mother’s Day ad.

Someone should remind JCPenny to resend that memo to OMM letting them know they’re irrelevant.

As reported by NewsOne, total sales for JCPenny fell  20% in the first quarter and most business analysts have blamed the fall on pricing changes. Conservative columnist Al Lewis lets his homophobia shine through when sharing what he thinks is the real problem with “Gay C. Penny”:

“[CEO Ron Johnson] is alienating [their] traditional customers in a bid to attract new customers from higher socio-economic segments that now shop Macy’s, Nordstrom and Target,” he wrote.  “The result? Larger-than-expected losses, plunging revenues, dwindling customer traffic and a plunging stock price.”

Personally, I think it’s a beautiful thing that fathers, gay, straight or indifferent, are being recognized for their hard work. There are men running from woman to woman, leaving children across the country who will never even know their name. If anyone should be judged, it’s them. It’s time that people realize that every family doesn’t look like theirs does — and that’s perfectly ok.

Weigh in Clutchettes: How do you feel about the JCPenny ad?

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  • piratemomma

    go JC Penny! I love this ad campaign. Variety is the spice of life. I’m supporting this 100%

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