Sam Fine may ruffle a few feathers with his brutal honesty, but trust us, he means no harm.

Fashion Bomb Daily landed an exclusive interview with the celebrity makeup artist and Fashion Fair Creative Makeup Director and when they asked the beauty guru the one area where black women need to step their game up he didn’t hold his tongue:

“I think the biggest beauty mistake is really not wearing makeup.”

Let him explain. “I think the biggest beauty mistake is not understanding how to enhance your beauty,” Sam added. “And I think a lot of [women of color] are scared that makeup is going to make [them] look fake, ‘It’s not gonna look like me, they’re not going to have my color.’ I think that they just tend to step away from the category when a brand like Fashion Fair, is releasing a liquid foundation in July to add to the range of colors. Nineteen shades! There will be 17 shades in liquid! And if you look at that, that’s not a range that’s broken up for general market vs. African Americans. So you really are getting a wealth of coverage options and colors. I think the biggest mistake is not participating in the game at all.”

That’s a good point. With it being so hard to find your perfect shade in an industry catering to white beauty without spending big bucks, most black women do opt to forgo makeup altogether. They also tend to think they’re going to look too made up or overdone and if their mother’s don’t wear makeup, they’re usually slow to dabble into it later down the line.

The good thing is Sam doesn’t believe it takes a face full of makeup to enhance your natural beauty. In fact, he can narrow down just five key things women should have in their makeup bags to put their best face forward, and they’re not overpowering.

“Pressed powder, mascara, and lip gloss, because I think those things aren’t intimidating,” he said. “Once you get past the shade of powder, I think that becomes easy to apply. But if I had to go two steps further, I always start out with some kind of a coverage product. A concealer, or a foundation that you can use as a concealer. Underneath the eyes is the thinnest area of skin, so you really want to make sure that any redness or discoloration can be covered.  Also powder. Powder’s going to set the foundation or the concealer so it can stay on longer. I always say powder is to foundation what topcoat is to nail polish. It really holds it in place and keeps it from rubbing off and settling in fine lines.”

That doesn’t sound so bad, does it?

Do you think black women are too hesitant to experiment with makeup?

  • Srenda

    What’s he talking about? Most black women I know don’t even look like they need makeup. Aren’t we kind of looked at as having nice, even toned skin even as we age?Don’t most non-melinated people wish they had skin like us which is why they harm their skin with tanning. A lot of times we look at women on tv and think that’s how we should look on a daily basis or even when we go out but if I was on tv I’d be weariing makeup too because of the lighting. We need to put natural products on our skin. How about he tell us to drink more water and exercise? Or learn to increase our self esteem so we can feel much better about ourselves which carries over into the way we carry ourselves and look. I find his statements to be another veiled attempt to explain how we can make our selves more desirable to men because media’s been telling us lately that we aren’t desirable at all. Feathers ruffled, lol. SMH@Sam Fine right now.

  • Fiore Scott

    I’ve seen too many black women that have foundation/powder that makes them look…dusty. I don’t know if it is the product they are using, the color, or that they applied too much- but that has scared me away from using any type of foundation or concealer. That and my face is too sensitive. If we could educate our ladies on how to better apply these products, more women may be interested in using them.

  • Anon

    I don’t even read Essence, and even I know that they have good makeup tips. Folks need to stop being so lazy.

  • Kaycee

    I bet he does say that is our biggest mistake. He’s in the business of cosmetics! Don’t put anything on your face that you would put in your mouth. Other than that it’s toxic chemicals that harm you

  • Pseudonym

    I haven’t worn makeup since 2008? I think it actually works for my benefit- since I’m bare-faced all the time, it forces me to take great care of my skin and rid myself of any blemishes or acne that pop up b/c I can’t simply cover it up with liquid foundation or concealer. If I’ve been mistreating my skin, I get an early constant daily reminder and then work to fix my wrongdoings right away.Too many people are so busy covering up their flaws with the makeup, fake hair, body shaping clothes, etc. that their real skin, hair, and bodies are in horrible shape.

    BUT women can wear makeup, fake hair, etc. from time to time (or everyday) for fun- I just hope that no one ever gets to the point where they feel they can’t look beautiful without it (and they should be sure to take care of their real body, as well, just in case they find themselves strapped for cash).

  • apple

    when i wear makeup it just fades into my skin, so whats the point

  • Leonie UK

    Lipstick and mascara, Sorry Sam but I’m staying away from all the face paint. It does look and make you feel fake, and I’m not one to parade around with nonsense on my face all day.

    Living in the UK, the products are still not ready for African & Asian skin as well as harsh weather conditions and hard water living areas.

  • leelee

    @Kaycee, of course his comment is a bit self-serving (which is smart), but that doesn’t mean his statement is entirely void of good advice. Good skin care is the first and most important step, but there’s nothing wrong with a little lipshine and eyeliner and some powder.

    As far as the toxicity, there are plenty of organic and plant-based cosmetics and powders on the market, so I can’t see that as a valid excuse to not wear a bit of makeup.

    When it comes down to it, I agree with him. I think more women of color should embrace and enhance their beauty — which can be done elegantly with the right products and techniques. No one is saying you have to look like you’re going to a drag ball every morning or go broke buying MAC!

  • Cake Fashionista UK

    I love cosmetics. All of it (though not all at once). I wouldn’t dream of going to work without my holy trinity – Base – Brows and mascara. Na- ah. Never! Make up is great fun, I will never understand why anyone (of any race) would not like to enhance their beauty and play around with colour and different looks.

    For me its interesting because whenever I tell people how much make up I’m wearing they never believe me, that to me says I’m applying it right (although, I guess part of it is that they just don’t expect a Black woman to be wearing make up.)

    That said, most men I meet tell me they like a woman without make up but I think what they mean is they like a woman to look natural. This is NOT the same ;)

  • iQgraphics

    we aint got time for that sh!t
    too busy taking blame, dodging bullets and being scapegoats

  • LN

    Never been into makeup. Plus I have a face full of freckles so either I have to cake on foundation to hide them. Or I put on a normal amount and they are weirdly visible behind the foundation. At the end of the day I decided that I love my freckles and my skin the way it is. Plus, as someone mentioned, it does force you to take really good care of your skin.

    The most I do now is eyeliner and lipstick. That’s it for me.

  • onegirl

    The problem I have with foundation/powder/blush/concealer is that it gets all over everything. I didn’t think I touched my face a lot until I wore foundation and it was on my clothes, hands, tissues, etc.. I don’t know if there’s a way to make it “stick” or people that wear face makeup get better with time about not letting it touch everything, but it’s easier for me to go without than to deal with the consequences of having it everywhere.

    I do like eye shadow, liner, mascara, lip gloss. They are growing on me, and I like playing with different colors.

  • Danielle

    I don’t like the way makeup feels on my face or the time it takes to apply it. When I wear it, I don’t feel like myself or even pretty. To each her own..

    One one hand black women need to enhance our beauty, but on the other we’re too materialistic and vain. We can’t just be chilling?

  • African Mami

    I would love to know how to apply it. That’s my problem.

  • chanela

    I usually hear “i dont need no makeup! that’s for white girls” lol i wear a cream eyeliner and do my eyebrows daily. one of my biggest pet peeves its horrible eyebrows. i hate when folks smack a pitch black color on the eyebrows,ungroomed eyebrows,and when women go out and have their eyeshadow,lipgloss and everything else poppinnn…but their eyebrows aren’t filled in or done AT ALL. it kills the look. eyebrows looking invisible as hell with foundation and powder covering it looks a mess. my baby is the eyebrow wax kit by e.l.f. i get a pencil and lightly shape and define my eyebrow and fill in the blanks with the tinted wax. they come out perfect everytime. i effing hate the advice to use eyeshadow to fil in brows. that shit looks ugly

  • Hiphopmommie

    I’m surprised that black women still see make-up as an issue. I know that the perception is the air brushed look that you see on TV, but you really don’t have to take it there to get a nice glow and accent your beauty a little more.
    I love wearing make-up and I don’t wear much, but I do watch you tube video’s to get ideas for eye shadow; plus I think its fun! I also think it can enhance your beauty. I think there are beautiful eye shadows, foundations and powders that work great for my skin. Also I think if done correctly makeup can keep your skin healthy.
    My cousins and their friends don’t wear make-up and I went to visit and…. man was they hatin’ on me bad! I really didn’t get into it with them or really try to explain, to each its own. Their beautiful they way they are as well.

  • Dalili

    +1 LOL @ the 2nd line.

  • Jame

    Women in my family don’t wear makeup. My mom has a tube of lipstick from 1982 too somewhere that gets use once every 5 years. She wears nail polish on her toes, and that’s the end of the makeup.

    Both of my grandmothers were the same way.

    My mom thinks makeup is pointless, and passed that message on to my sister and I.

    Now, I wear eyeliner, mascara, lip gloss on some days. Bronzer if I am feeling a little dull or tired, and concealer on special occasions. With lipstick and eye shadow.

    I’ve found the clinique has a perfect foundation for me. And I have MAC concealer. I have Cover Girl’s Queen collection bronzer/powder.

    I never look made up when wearing makeup, and focus most of my attention on keeping my skin looking good.

  • Yb

    Does it really matter if some black women do or don’t wear makeup? To each their own.

  • LemonNLime

    Very rarely do I wear makeup, usually just lip gloss. It forces me to take extra good care of my skin. Plus most makeup is made of chemicals and crude fillers. I don’t see any point in me eating and cleansing organically only to cover my face in toxins.

    Plus, why as a woman should I be expected to wear makeup anyway? Dang can’t I just be comfortable in my skin?

  • LemonNLime

    Very rarely do I wear makeup, usually just lip gloss. It forces me to take extra good care of my skin. Plus most makeup is made of chemicals and crude fillers. I don’t see any point in me eating and cleansing organically only to cover my face in toxins.

    Why as a woman should I be expected to wear makeup anyway? Dang can’t I just be comfortable in my skin?

  • apple

    YouTube tutorials taught me!

  • Echo

    Interesting that he suggests “most” Black women don’t wear make-up. ALL my girls (and myself included) do! And of course, we represent the broad range of skin tones that make up the African American spectrum. I’m a huge fan of MAC, one of my girlfriends rides for Chanel and Dior. Another uses whatever works; others experiment with multiple brands but have no preferences brand-wise. Make-up is fun but disastrous if we don’t care for our skin, which is far more important than whether or not we glam ourselves up everyday.

  • S.

    At first when i read this article, I thought to myself, ‘what Black woman is he referring to? he seems to be talking about a specific person’

    but after reading the comments I am surprised by how many Black women forgo make up

    I wear make up to go out and to go to work. Otherwise I am bare

    I have acne prone skin and some make-up makes me break out (MAC). But makeup really does make my face look more ‘alive’ so I won’t ever see it as not being an option

  • Val

    I get sick of people telling us what to do. And also speaking to us like we are one person.

  • freebee33

    +1, well said.

  • grateful

    sasa sisi, there are some great youtube vids that teach you just that.

  • omfg

    i agree.

    i’m one of those natural girls. i first emphasize a good diet, exercise and skin care regimen. with that, you are almost 100% there with great skin.

    otherwise, i mainly use a natural lipstick or gloss. i sometimes mix my bare minerals foundation with a moisturizer for interviews or special occasions. but, i don’t even know if it makes a difference. ha ha. my skin is really good.

  • grateful

    i see everyone else has their opinion so i’ll just add mine in there…he’s right!

    where i live at least, a lot of black women don’t put on makeup.and they tend to be overweight, both young and old. some of them don’t shave their legs, some have on nasty weaves , always have a frown on their face…you get the gist.

    when you see a woman who looks like that you tend to get the impression that she has “given up”. and then you hear chica complaining about ain’t nobody trying to holla at her. 0___o

    not saying one needs to do this for a man but truth be told you might love you and the way that you look naturally but if putting on makeup helps you and gives you a step up then do it! there is competition out here ladies and we are too wonderful to be out here losing!

  • Pseudonym

    True. DAT!!!!!!!

  • Cloudy Summer Day


  • minna k.

    Same. I didn’t think that makeup was still an issue for black women. Make up meant that you were ugly, or that you were trying to look “white” according to the life and times of my mom. And good for these women for being able to attract men bareface’d.

    I wear makeup everyday.

    not a lot. A ‘lil gloss, a tinted moisturizer, a highlighting powder, a lil blush, brows, and some mascara. I do prefer the natural no animal testing companies. Appropriate for my laid back work environment. I think it is important for grown women to know how to enhance their beauty, the same way i think that men should take time and care to groom, and find properly fitting clothing. I think people in general treat me better when i have on a little makeup. I don’t think i should expect anyone to swoon at my appearance if i am not even trying a little.

  • Cloudy Summer Day

    I don’t wear makeup. I don’t have time or money to waste on that stuff, nor do I care to use it.

  • minna k.


  • MIkela123

    Makeup, when done right, gives your face a polished, finished look, and in the workplace or even the social scene, where everything is competitive and looks matter, this can make a difference.

    The biggest issue for most black women is foundation. In reality, most Black women don’t need to cover their entire face in foundation, which is the biggest mistake most sistas make. A little concealer here and there, particularly under the eyes, with some pressed powder is all most of us need. Add some mascara, eyeliner, and lip gloss, you’re good to go.

    If you don’t wear it already, you’ll be surprised at how much these touches can add some sophistication and professionalism to your look, Nothing wrong with that.

  • Yb


  • Velma

    The point of make-up is to “make-up” and add color. I am of color, so why do I need to add it? Foundation and blush is a big no in my book. If you take care of your skin you really don’t need either. Mascara, shadow and lipstick is as far as I go. I refuse to let a make-up artist (which by the way folks is their job/sales pitch) advise to me what I should/shouldn’t be doing.

    You can be sophisticated and professional WITHOUT make up. Don’t buy into that hype. I just believe women of color, don’t need much more if anything to look more beautiful. European women…that’s another story.

  • LemonNLime

    Surprise, surprise my comment didn’t post.

    I don’t wear make up except for lip gloss. Because of this I work extra hard to take care of my skin. I also am not eating organically and using organic products just so I can cover my face in crude fillers and toxins. If I could find a non-toxic, organic brand of make for black women, I might wear it.

    Lastly, why men feel the need to get all up in what I decide to do with my face and body I’ll never understand. Believe me, I have met several men who could benefit from the use of makeup themselves. Sam Fine needs to start addressing them and leave those of us who are clearly happy without makeup alone.

  • grateful

    my comment didn’t post either…

  • Bridget

    I like to wear makeup but tend to wear less in the summer b/c it’s so hot here in the deep South; he was just voicing his opinion; we can take it or leave it.

  • ChickenHead

    His hairline though……

  • grateful

    me tooooooo!

    eyebrows get me every time.

  • jazzyphile

    Stop y’all. He’s a professional makeup artist, what do you expect him to say. He’s a professional and probably knows what he’s talking about.

  • jamesfrmphilly

    this cat gets PAID by make up. of course he advocates it.

  • Beautiful Mic

    I used to wear it 24/7, and didn’t really need to. I have acne prone skin as well and, now, only wear it when necessary. I go through periods of having clear and no-so-clear skin, like now, but when it’s clear I try not to put much on at all.

  • antonia antenna

    black women can do whatever they like. all white women don’t wear makeup. all latina women don’t wear makeup. and MOST women wear makeup SOMETIMES. i have a boatload of products, and i wear makeup when i feel like it. i’m sick and tired of blanket statements and ideals that apply to all when all is not static or fixed. dramatics.

  • Kate

    I don’t wear makeup because I don’t know how to apply it and I get very confused because of all the products used. I once watched a youtube tutorial and the title of the video was 5 minute makeup, or something like that. I thought it’d be something quick but the girl applied more than 5 products. I know it also depends on your skin type but I don’t have time for all this. Plus, I like my face au naturel.

  • elle

    I totally agree.
    I used to have really bad skin, but once i started exercising and eating right, it changed right away.
    Also, I’m 19 and still wary of using makeup (foundation/concealer).
    the most I’ll use is lipstick/gloss and mascara. and that’s only on special occasions.

  • binks

    That’s why I don’t wear makeup too because I rather put that time and effort into my skincare routine and getting my best complexion where I don’t have to reach for makeup. IF I do than it is very minimum of mascara and gloss.

  • Sasha

    “Too many people are so busy covering up their flaws with the makeup, fake hair, body shaping clothes, etc. that their real skin, hair, and bodies are in horrible shape.”

    -I too have noticed this, more so in the past couple of weeks its been coming to my attention. I work in the DC area and see these women who physcially are horribly unhealthy/ disgusting looking yet their makeup is done in that MAC whore look and hair is done to the nines. Take away the fake nails, hair, girdle, push-up bra and wash off the make-up and you are left with the real you. More often than not I bet they won’t like what they see. I’m not personally against make up, I wear foundation and eye shadow with some liner nearly every day but I look fine without it and focus on taking care of myself from the inside out.

  • Pseudonym

    Makeup is not going to fix the problem if those women still walk around and they’re “overweight, both young and old. some of them don’t shave their legs, some have on nasty weaves , always have a frown on their face.” What they need is a healthy lifestyle (diet AND EXERCISE!), either a good weave or a nice hairdo on their real hair, and a smile.

  • Anon

    Well, I for one thought that “black women” were keeping MAC in business!

    All of this “black women” talk is just going to get more and more amped up since this is an election year. I didn’t realize that my bronzer, lipstick, mascara etc… were going to be used as a subliminal media tool in this election cycle.

  • Angie

    Right! More “Black women should do this” advise from someone who is not a Black woman. Business must be slow for him right now.

  • Cimice

    Most women i see without make up would look much better wirh it .Its just laziness

  • Nicole

    I wear make up everyday. So did my mother and grandmother. Its always surprised me how many black woman do not wear make up.

    This is off subject but it also surprises me how many black women don’t shave their legs! I wax my whole body….

  • Nicole

    I wish I would of read your comment before I posted mine! I wear make up most day, and I wax my whole body. Its always surprised me how many black woman walk around with hair sprouting out of their chin and do not shave their legs. I don’t get it…. never will.

  • ms_micia

    Now that I’m older my view on this issue is much different. A couple years ago, before I was a mother and a lot of my time could be spent in front of a mirror I would’ve felt that his assumption was presumptious. But I truly don’t wear makeup when I don’t have to. I think black women’s biggest issue is SKIN CARE not piling makeup on their faces. Most of us are covering up some blemish that was created from wearing too much in the first place. As a freelance MUA who has come across every type of sista, I can say with a good amount of certainty it’s this mis-use or the improper application of makeup that really has sistas looking silly, not naked skin. Once a person knows how to truly care for and heal their skin, you will look alot better. With or without makeup. Good try though Sam. Still love his techniques! I live by his sculpting and shadowing techniques.

  • CurlySue

    Are there legit women out there that don’t shave their legs? Is this common? Please tell me it isn’t so!

  • Melancholy Soul

    There are still women who don’t shave their legs. I believe a shaved leg looks better than a hairy one, but I don’t think women need to shave their legs just because society tells us that it is inhumane for women to have body hair.

  • Laugh

    How come everything black women do is wrong? Most Black women don’t have pasty ugly skin why should that be a ‘big mistake’ that you don’t wear makeup? Women of other races are wearing foundation shades 5x’s darker than their skin but that’s A.O.K. They even walk around orange and that’s ok! Trust, if the script was flipped and other races had such great features it would be, oh black women mistake is too much makeup. Please, everybody wants what black women have dark skin, big lips but, to make sure you feel inferior they gotta kick you whenever they can. Meanwhile, white women are getting butt implants, lip implants, tanning like their life depended on it. Not falling for it!

  • CurlySue

    I understand it’s not required, but it’s been the social norm in this country and most of the Western world for some time now. Most women adhere to it. Just like most men adhere to not having extremely long hair or wearing makeup even though once upon a time, both were acceptable. I mean, it’s a free country. A woman can be as hairy as she pleases. But people will remark on it. That’s just human nature.

  • Tami

    I have pretty skin, drink lots of water. The only make-up I wear is lip gloss & mascara. I don’t like that made-up look & I do think natural looks better. Of course Bill Fine would advocate women wearing more make-up…That’s his business.

  • CurlySue

    Is it necessary to be so nasty/hateful? Just because someone has pale skin doesn’t make them “pasty” or “nasty”. And while some white women tan, others are completely comfortable in their skin shade. Just like some black women yearn for lighter skin and others love their skin as-is. Insulting white women just takes away from the fact that it was a black man who said this about black women.

  • grateful

    while i agree,my point was some women tend to let themselves go COMPLETELY, and this tends to relay a very negative perception of one’s self to the rest of the world thus my use of the phrase “given up” . if she is at least doing one of those things (healthy body/smiling/hair done /makeup) well then something different may be concluded. i focused on makeup because that’s the topic of the conversation.

  • Yevi


  • christina

    I don’t think make-up is necessary. If you take care of your face by washing it in the morning, putting of a moisturizer (maybe even a bronzer if you want to be fancy), and a little bit of gloss/mascara then you should be fine. I think this guy is hiding the fact that skin care for black women should be held a little bit higher since I believe our skin seems to be ageless as the years go on. He should at least talk about SPF moisturizers – something that will not take away our beauty but ENHANCE the beautiful skin we have.

    Make-up to me (or at least foundation, tons of powder) seems like a cop-out. You gotta take care of your skin first, and truly love who you are within. Opting for eye shadow everywhere you go and foundation is just – eh…it doesn’t seem authentic.

  • cupcakes and shiraz

    He’s just saying that in hopes of upping Fashion Fair’s sales…Which ain’t gonna work.

  • Yevi

    He’s really thinking about his wallet. That picture is creepy.

  • chanela

    Um…i dontse my leg hair is invisible. its like a clear color that matches my skintone.lmaoo

  • CurlySue

    Lmao yes! What is happening there? It’s like it’s trying to loop back in and touch itself. And that narrowness…

  • Laugh

    Who said pale skin was pasty? Who said white women skin was nasty? What was said was most black women don’t have pasty ugly skin!!! Learn to read, thanks.

  • CurlySue

    In a post where you’re linking the word “pasty” and insults towards women of other races because of their skin tone, what exactly should I glean from that? Perhaps it’s not my reading comprehension but your writing skills that should be examined.

  • CurlySue

    Oh, and have a nice day.

  • TheBlackBelle

    Funny…makeup and black women seem too be all of a sudden “too fake” for those who don’t wear it. That super padded push up bra, that ridiculous body magic bullshit ,10 pounds of weave, and fake nails don’t count though? Mind boggling….I’m all for the fakery cuz i’m a drag queen @ heart, but be honest with ur self…same chicks who side eye bout my beat face are the same ones tryna suck it in, push it up and wont leave the house without 10 false nails on their hands…somethin in the milk aint clean…

    Anywho, the ironic thing I have noticed ltely is all the “hood” girls who dont believe in wearing makeup are LOVIN the snuffleupagus length eyelashes with the super thick drawn on brows with a “highlight” traced around it…has anyone else been noticin this awful trend? and does that not count as “make up” to them?

  • RealityCheck

    ” there is competition out here ladies and we are too wonderful to be out here losing!”

    and what exactly are we competing for ?

  • Humanista

    ” snuffleupagus length eyelashes ”

    YES!! I have noticed, but I didn’t know if it was a new thing or if I’d just been quarantined in HBCU + suburbia land for too long!

  • TheBlackBelle

    lol…I think it might be the sudden fixation of eyelashes in the media…idk. I live in ATL and it has truly gotten outta control! I too, attend an HBCU..Maybe this is one of those quick fixes to look more “feminine” without doin much. It seems to have the oppisite effect though

  • Ladybug94

    Well quit thinking Sam. I don’t wear makeup for one, because I don’t need it. Two, I’ve tried to wear it in HS and I hate the way it comes off periodically during the day and you have to keep putting it on and then make up get everywhere on your clothes, etc. I just don’t like it. I will wear eyeliner and that’s it. I still turn heads.

  • Ladybug94

    I don’t wear makeup and I’m far from hood. Wasn’t raised in the hood nor do I live near it. Most women I know don’t wear makeup, we’ve all been to college. It’s just a preference. I also know women who do wear it. I just don’t like it.

  • Ladybug94

    I can’t stand to see someone with awful craters in their skin and foundation packed on top of it. Now she has to keep concealing it to try to hide the craters in her face which really aren’t hidden. Not a nice look. If you take care of your skin and quit clogging your pores you will be fine.

  • Bee

    We’re taking advice from this dorky looking nigga? Please. I wear hardly any makeup most days (eye liner and maybe some subtle eye shadow) and none sometimes. I know plenty of black women who never wear any and they are f*cking beautiful. When are we going to stop taking advice from silly niggas (or men in general) like this? He wouldn’t have a job if women didn’t wear makeup, end of story, this statement’s just a sales pitch. For real.

  • Bee

    *Nods head in agreement* Preaching to the choir, sista.

  • Glow

    Reading these comments (and the mis-leading headline), I didn’t know that make-up was such an issue for Black women…still. I remember a group I joined in college, and we were discussing make-up and all the Black girls in the group (minus myself) were afraid of blue eyeshadow and red lipstick…really?

    Thank goodness I had a mother who taught me how to apply make-up…I think that’s the problem too…some women don’t know how to do it and are thus scared of it so defensive they get about it. Also I’m glad my mother told me how to use make-up as a means to enhance my beauty. That concept is a concept a lot women, no matter what race, don’t get. Make-up isn’t all about covering up or ‘distorting’ your physical features.

    Make-up to me is like wearing earrings or carrying a cute bag…it’s an accessory, and an accent to me. I wear make-up mostly whenever I go out (I’m a lipgloss fiend), and keep a pretty tight skin regime (I have had bad bouts of adult acne) as well as drink lots of water to hydrate.

    While I’m tired of folks telling us Black women what we ‘should’ do, make-up is just make-up, and it should be something fun to play around with. This guy is just telling Black women who might be scared of make-up based on incidents where they were stupidly told that make-up would make them look terrible to ignore the haters and just go for it.

  • Bee


  • Bee

    Ain’t that the damn truth.

  • African Mami

    @ Bee,

    This man is giving very good advice.

  • TheBlackBelle

    @ Ladybug94.
    I was only referring to the hood girls, in the 2nd paragraph, who don’t wear any other makeup, but wear outlandish eyelashes and obviously drawn on thick eyebrows. Didn’t mean to be unclear.

  • Candy 1

    I think that black women should only wear makeup if they like it. I don’t want to wear it on a daily basis. Tinted lip gloss is all I wear on a daily basis. I only wear mascara on some days, and I only wear eye shadow/liner, powder, concealer and foundation when I need to (interviews, parties, etc.).

    I’m so sick of people–especially black men–thinking they need to advise or tell black women what they need to be doing concerning just about everything. And as others have said in their comments, of course this guy is going to say we need to wear more makeup because that is the industry he works in.

  • jamesfrmphilly

    ladies, we men are all looking at your buttes…….not your make up

  • iQgraphics

    ^this^ is what I know to be true

  • NY’s Finest

    I really don’t know what he’s talking about because lately I rarely see black women especially young ones without some type of make up on.

  • Alexandra

    I tried getting into makeup in late 2009. If it weren’t for Youtube videos, I would still be clueless to makeup cause the only thing I knew was lipstick/gloss and loose powder.
    Even though I know more about makeup now, I can’t get obsessed with it for the simple fact that I touch my face a lot. It’s a bad habit of mine.

    I do think that if stats were taken it would show that Black women wear makeup less than non-Black women. However, I think advertising/lack of diverse colors is one of the main reason you don’t see many Black women into makeup. There are still companies out there that have only one default color for ‘women of color’ (probably dark-skinned ‘Latina’).

  • TJ

    These comments are awful. Despicable. I know they say that the internet is where intelligence goes to die but damn.

    I know hundreds of African American women who wear some form of makeup. Most women who say they don’t wear makeup might mean they only wear trace amounts. 1 coat of mascara, a dab of lipgloss. Most people don’t wear makeup because they NEED it. Sometimes they get so used to seeing themselves with it, that they get used to it. Makeup is an accessory. Furthermore, makeup has nothing to do with your class. A lot of women don’t wear makeup because they don’t know how to apply it.

    Why the hell are clutch readers policing some other woman’s felinity and form of beauty enhancement? Downright shameful.

  • African Mami

    thank you boo!!!

    @ Anon,

    j-philly got game, let him be. Do you know how BORING this site would be without his kray azz around?

  • daphne

    Love Armani Skin Fabric.

  • Isis

    I love makeup but dont know how to apply it and its mad expensive. I want to become a makeup artist.

  • daphne

    Why in the hell would any professional woman or woman at a social gathering not taking place at the local farmer’s market go out in public without makeup?

  • Jess

    YouTube is the greatest resource ever, they have countless how to videos by a lot of really talented make up artists. Many are Black and showcase make up techniques for women of color. There are also lots of products reviews by make up junkies like myself, who post how products worked for them (especially helpful for skin tones/types) to give you a heads up before you buy.

  • omfg

    thank goodness few people on this site have the audacity to refer to another black person as a *igga. thank goodness. you should join their ranks.

  • Melancholy Soul

    I don’t wear make-up at all, not even lip gloss.

  • omfg

    because she’s confident?

    because she knows there are more important things to obsess about?

    because putting on a face of chemicals and other weird pigments is not all that appealing or comfortable?

    because, she just doesn’t want to?

    and, what’s wrong with that?

  • Cleo Hines


  • Cleo Hines

    @Isis, I was like that for a while, I didn’t really get into makeup until I was in my early to mid 20′s and now, I’m a straight up makeup whore, particularly eyeshadow, to the point where I now make my own cosmetics for a number of reasons, first being that I could never find a good foundation match and I didn’t like the ingredients in most mainstream brands and even in the so-called organic/natural brands (bare minerals and everyday minerals made me break out) and second being the obsession was getting pretty expensive, when I dropped upwards of $500 in Sephora in one shot just on makeup, I was like yeah this has to stop.

    Anyway, here are two girls that are really good for beginners


    And Morena Barbee

  • Bee

    @omfg (aka the black police): I practically never use the N word. But I have no problem using it towards a man (white, black, I don’t care what color he is) who has the nerve to imply that women (let alone black women) are somehow unattractive unless they put on a bunch of paint to look cute for men. Please. Women need to learn to be confident in their own skins, and we have enough rhetoric coming from all directions about how this and that is wrong with us and how we need to do this and that. So, I have no problem calling this what it is: sexist b.s. meant to make women feel even more insecure so that they’ll go out and purchase some material item to make themselves feel better. And anyway, as jamesfrmphilly said, these men aren’t looking at our faces most of the time anyway.

    @African Mami: Respectfully disagree. I just don’t appreciate the rhetoric behind what he said. Period.

  • Bee


  • diamantnoir

    Not in the least.  I know plenty of black women who wear make up and plenty who don’t.  His advice is good though for those just starting to wear makeup.

  • Cleo Hines

    Re: Face touching.

    Use a setting spray, that joint will go nowhere! Urban Decay has one that pretty easy on the skin, it’s never made me break out and y skin in ridiculously sensitive (I break out just from this nasty Jersey water), or if you’re feeling adventurous, you can make you own with equal parts vegetable glycerin and distilled (bottled) water, I like to do three equal parts of the first two ingredients and aloe vera gel juice. Spray on your face before you apply your makeup and after. :)

  • Cleo Hines

    Oops! That comment was meant for someone else!

  • Cleo Hines

    Soooooo, I thought I had posted to you earlier, but um, apparently I posted the answer to someone else, anywho, what I said was use a setting spray, it keeps the makeup in place, Urban Decay has one you can get at Sephora, it’s the only commercial one I’ve used that hasn’t broken me out, but I also make my own so if you’re feeling adventurous or into DIY you can also, just add equal parts of vegetable glycerin and distilled (bottled) water and you have a setting spray, I add equal parts of distilled water, glycerin and aloe vera gel juice, 2 quick sprays before you apply your makeup holding the bottle about 8-10 inches away from you face, and another 2 after application. Also, the cheaper brands tend to transfer A LOT, I feel like if you’re actually gonna wear foundation, invest in something that’s gonna stay in place AND something that works for you. Also, if you use the setting spray to foil your shadows, you get brighter shadows that last longer and also stay in place. Hope that’s helpful!

  • BeautyinBaltimore

    In my city, Black women follow two extremes, two much or no makeup.

    Bmore Ladies can we please throw away the mile long, plastic looking, drag queen false eyelashes. Those things are dreadful, just wear a bit of mascara for a more natural look.

    A little lipgloss and eyebrow gel never hurt any woman.

  • BeautyinBaltimore

    Another brow girl here, I use the MAC brow pencil.

  • Miss September

    I wear makeup. I think it’s fun to play around with different colors .I know I have came across some opposition from other black women regarding makeup . I hear the “I don’t need makeup or that’s for white girls “. I am often told I don’t need it. I have generally clear skin, thick eye brows. But I wear it for myself. I think it just adds some extra polish to your look. I am not one of those who is afraid of going bare face on the contrary I feel more beautiful with nothing on my skin; but I don’t see anything wrong with wanting to present your best self and adding a little flair. IMO that doesn’t take away your beauty or means that you’re disguising ugliness it just means that you wanted to add something extra ;-)

  • Cali

    I’m not sure why so many people are equating wearing makeup to having bad skin, my skin is damn near flawless & I wear it pretty regularly – at work, to run errands most of the time, definitely to go out. The only time I don’t put it on is if I’m dashing out quickly, going to see my mom or going to the gym. Just discovered blush within the last 2 years, makes a hell of a difference in terms of feeling pulled together & polished (MAC mineralize blush in Warm Soul is all I’ll ever need, love it). Mainstays are foundation, mascara, blush & something on the lips. Occasionally I’ll dust my nose w/ a bronzer to kill shine (it’s not as dull as most powders) & if I really feel like it I’ll do my eyes (liner, shadow) but that’s usually just when I’m going out or I’m ahead of schedule. I love makeup, makes me feel cute :)

  • overseas_honeybee

    My goodness … wow at alot of these comments. Make-up should enhance your natural beauty Less is more and of course ole boy is trying to push product but to each his own.

    I don’t wear alot of make-up in my everyday life but for special events, dates or when I get the urge … I’ll throw it on. Do what makes you feel good.

  • Me

    @omfg Thank you!! from the professional/corporate sista who does way more than venture to the farmer’s market sans makeup

    @daphne Get a grip! I wish somebody would try and convince me that makeup is essential to anything other than my occasional fancy, or that I need to slap on a faceful of chemicals just to carry on my daily responsibilities. YOU wear makeup everyday for your personal purposes. I wear no makeup (unless you consider Carmex lip balm makeup) because I don’t need or want the hassle or any implied benefit it offers. That goes for in the office, on a date, at church, at the market, etc. I like how I look without it so much that makeup is just a nonstarter for me. I venture to say many women feel the same. Again–get a grip.

  • onegirl

    Thanks! I saw your other comment, but it went to someone else who said she touched her face a lot, so it wasn’t a big mistake. *smile* I’m going to the store tonight. I’ll look for that Urban Decay spray. Thanks for the tip.

  • Sasha

    After perusing through the comments, I can’t help but wonder why so many took an offended and defensive stance to what he was saying. Wearing make-up doesn’t mean you have bad skin or are insecure and fake. No one is trying to police Black women or tell them what to do. Stop being so dramatic, its really not that serious. If you feel fine without it thats fine but he was giving great advice.

  • CurlySue

    @Geordie: That’s not at all what I meant. Wear makeup, don’t wear makeup. No biggie to me. My point was that it was unnecessary to insult women of other races when commenting on an article about a black makeup artist’s makeup tips for black women. That’s all I was saying.

  • PinkyToe

    If you don’t like wearing make up it’s ok. You don’t have to be negative about individuals that do wear make up to defend your choice.

    Nor do you have to be the black kkk in your response either.

    Lord Jesus, people make a fun subject deep for no reason.

  • jamesfrmphilly


    i am closer to 70 than 60. i have some men friends, so what?
    yes, i’m still on the young sisters buttes. will be as long as i can draw breath.
    you want your car note taken care of? call me……if you got the goods.

  • isolde

    “Nothing is necessary if you look at it that way.”


    That’s not true. Cleansing, moisturizing, eating a healthy diet, consuming lots of water, exercising, and using sun block are necessary to maintain healthy skin. Wearing make-up has nothing to do with it (maintaining healthy skin). Women wear make-up for a lot of reasons, maintain healthy skin aint one of em’. How ridiculous would it sound if a perfume industry rep were to say that wearing perfume maintains healthy skin? Pretty stupid, right? Perfume, like make-up, is a cosmetic, and those who choose not to wear it are not somehow defective, like Fine suggests, for daring to leave the house in their natural state.

  • ArizonaIce

    @Sasha LMAO “…that MAC whore look” #idied and being in the area as well, I’m quite done with the neon pink lipstick and the scary eyebrows. I would say that it’s just the younger girls wearing the wrong shades and textures of makeup, but grown women are pulling tips from Ms. Minaj and it doesn’t work for them either.

    I don’t see the big deal with make-up, just go with what truly works for you. Find quality. I personally go for MAC and Mary Kay and after some research I throw some bargain items in the mix as well. I agree with Sam Fine because make-up is an enhancement…enhancing your beauty doesn’t mean cover your beauty. That’s like saying oh no I’m not going to buy a good bra for myself because my breasts sag, so I need to buy an ill fitting saggy bra, uhm no.

    My mother didn’t wear makeup so I wasn’t exposed to it in the home. I did my thing with just getting my eyebrows done and lip gloss. I went to college and got tips from friends, and just simple tweaks with or without foundation makes a huge difference. It’s just a problem when you can’t see yourself without it. Like going to bed with your husband/boo, but he’s never seen you without makeup on…not healthy. Just like anything else, you have to be comfortable with you before you bring other things into your life.

  • d_nicegirl

    Wow. Makeup is worn by only those who lack confidence. Who knew?
    And only Carmex?!! You ma’am, need to get a grip. Reeks of an unpolished look.
    And another thing. All of the following are makeup: lip gloss, mascara, blush, foundation, eyeshadow, lipsstick, etc.

  • isolde


    Yeah, but that’s the thing. He may not have meant to do so, but the way Fine phrased his remark did, in essence, shame black women for not wearing make-up. That’s why you see so many women on this thread are telling him to shut up. His critics aren’t mad at him for giving make up tips. His critics are mad at him for giving make-up tips with a side of backhanded snark, seasoned with racial undertones.

    It would’ve been completely different had he said, “I think the biggest mistake women of color make is not wearing foundation that matches their skin tone. That’s why Fashion Fair is coming out with 30 different shades this summer. . . blah, blah, blah” But that’s not what he said. He was all, women of color (read black women) can’t be truly beautiful unless they wear make up, and you’re a loser if you don’t participate, cuz you’re not in the game. Now, I’m sure I don’t have to tell you how black women are always being criticized and attacked over their appearance; so Fine’s remarks can easily be interpreted as adding to that cacophony.

  • d_nicegirl

    I have found that most women who are staunchly against makeup need to wear it the most.

  • Devra

    In the working world, it helps to look polished. Makeup does that with the right application. I know women who are allergy sensitive and don’t wear any make-up, but that’s different.

  • Srenda

    @GeordieEnds Cuz the “machine” sucks…but do you! Seriously, though GE, I’m sure you are beautiful with makeup on or not. That is really the point I am trying to make and doesn’t it get old hearing about all of our “mistakes.” It’s all in the context. If Tim just merely labeled his advice something like: “really awesome beauty tips for black women who don’t know much about makeup or want to do better applying it” then that’s different. I never said I didn’t wear makeup. I’m pretty low maintenance but I swear by my lip gloss, though I forget to reapply it once it rubs off, lol. Not against powders and concealers, though I don’t use them too much unless it’s a super special occasion. Mascara and liners irritate my eyes but I really do try to take care of my skin. And I really don’t feel superior to non-less melinated women, but dang, can’t a Sista feel good about something?– like her skin au natural and how she watched many of the women in her family age gracefully? I feel proud certainly but not superior, life is much too humbling for that.

  • Yevi

    That threw me off as well. I rarely see bare faced women Black or not.

  • Angie

    I think it is hilarious that women are on here arguing about some damn make-up. Make-up? Really?

    “I think women who don’t wear make-up are lazy and frompy looking”
    “Well I think women who do wear make-up look fake and are ashamed of their natural look”

    Hahahaha! Too funny

  • Angie

    Wow, people are really on here fighting about who does and who doesn’t wear make-up. Really?

    “Women who do wear make-up are fake and ashamed of their natural look”

    “Women who don’t wear make-up are lazy and frumpy”

    Who would have thunk a blog about make-up would struck up so much emotion in women. Sheesh!

  • Essence

    When I read the title I knew women would react this way. Lol. It is very funny. Sometimes people are just way too passionate about matters that really don’t matter.

  • Shelly

    I respect his opinion but I think he’s wrong. How can you “enhance” beauty? Beauty is beauty…it stands alone. In my own opinion, one cannot be more beautiful than they are when they are in the raw, plainly the way god made us. I don’t think there is anything wrong with make-up, but I do not think women should wear it with the idea that they are enhancing (meaning “to increase or further improve the quality of”) their already perfectly fine beauty. There are many women who wear make-up so much that when we see them without it, we think they look bad. That’s because they’ve become too attatched to something that isn’t really them. If you want to wear some eye-shadow and mascara every now and then, I see no harm in that. But not one drop of that stuff would make me more gorgeous than I already am. I am not going to wear make-up.

  • Shelly

    And THAT is our biggest beauty mistake? That we’re not painting our faces? How about things that we can do to make our natural appearance more attractive? Like getting into shape, or making sure our skin is clear, or having healthy hair, clean teeth, shaven, etc. I don’t think make-up is the biggest mistake at all. If you look around at black women who may be considered unattractive, the first flaw you find probably won’t be that she has on no make-up. Lots of women wear make-up and still manage to look questionable. Make-up isn’t the solution.

  • Whatever

    Great tips! I love makeup. It’s fun to experiment with and you can apply as little (or as much) as you like. There isn’t *one* uniform way to apply cosmetics.

    Makeup doesn’t always *have* to be overstated people. It can *be* what you want it to be. How is it, that a relatively innocent article has morphed into some feud or judgment about other women, just because they enjoy wearing makeup?? Applying makeup and wanting to look nice(r) isn’t indicative of some underlying problem or of someone being “fake’. Sometimes the self-righteous need to find fault in even the minutiae, can be “fake” because folks always need to be right in their contrariness or when they don’t agree with something. If you *prefer* not to wear *any* makeup whatsoever… then fine, that’s *your* choice. Live and let live.

  • Whatever

    And P.S. … Not for nothing, but Sam Fine is a celebrity make-up artist who specializes in creating different makeup looks and tools for Black women… so why wouldn’t he be weighing-in on the ways in which *Black women* can experiment with makeup? o_O

  • TheBlackBelle

    I would have to agree!

  • Dishon

    I don’t think there’s anything wrong with NOT wearing make-up…’s a breeze putting it on….it’s a battle taking it off. I think his words were taken out of context somewhat. I mean pulling that one quote out of the whole statement what just so…=_= ….anyhoo .

    I like wearing make-up when I have the time to put it on, but I live in Florida and it’s hot as balls and I’m not trying to cake my face only to sweat it all off because of this heat and humidity.

    Wearing weave= enhances a regular hairstyle
    wearing belt, scarf and high heel= enhances an outfit

    …..wearing makeup= enhances what’s already there… it’s not like he’s saying get cosmetic surgery.

  • Ms. Terious

    sasha, is this your first time perusing the comment section of clutch? that’s all they do is come on here and get their “drawls” in a bunch about nothing. i swear if i ever ran into any of these people in their real lives, i would be very scared. i had no idea there were so many angry, miserable, discontent negros in this world until i started visiting this site. lol!

  • @beauty_maven

    As a MAC makeup artist I wish I could get a dollar for everytime a BLACK women sits in my chair and says “I dont wear makeup” or “I don’t need to wear makeup” I always say in my head, yet you sit your butt in the most popular cosmetic line on this floor. Hispanic, asian, and white women love getting their faces beat but it’s always that stubborn black women who hates makeup yet mysteriously finds herself at a MAC counter. Someone made a truth comment earlier about the ones who disdain cosmetics usually need it the most, preach! If you don’t know how to apply makeup go to your nearest cosmetic counter, focus on how the artist face look. I’ve had alot of makeup virgins come to me because of how my face looks – enhanced yet natural. If anyone needs tips hit me up. As for the usual bitter clutch chicks that are hating on Sam Fine, please get your life – I met him at NOLA last year for my black is beautiful workshop and he genuinely cares about black women and wants to uplift their self esteem. How bout you give yourself a facial this weekend and wear makeup it will make you smile I promise!

  • Ola

    I love wearing make-up and playing around with colors. I don’t think it enhances my beauty really, since I don’t look that much different without it (which is why i try to wear bright and crazy eye shadow colors). I don’t feel the need to wear foundation since my skin already looks fine. I would love to see other black women play around with make up (it doesn’t have to be foundation, plenty of black women have great skin already), but colors do look nicer on darker tones.

  • The Comment

    Chile. Just wait till another “black women r fat article comes out.” that’s when wwiii breaks out.

  • The Comment

    *waves MLK church fan* Yes Lawd ain’t that the truth!

  • Cali

    LMAO & Amen!!

  • Me

    @d_nicegirl I never said makeup was for anyone with or without self confidence. I stated my own preference. I wear no makeup because I like how much I look without it so much that makeup is a nonstarter–never once mentioned anyone else’s confidence, practice, or beliefs in that assertion. You may think I look unpolished (not having once seen me in person), but your perception has nothing to do with my truth, which is I’m absolutely beautiful without it, and have no reason to wear anything but Carmex (whether it’s lipgloss, lipstick, mascara, blush, foundation, or otherwise) unless I feel like it. Even the Carmex is only meant to combat the dry climate I live in–otherwise that would be a nonstarter as well.

  • LadyOne

    Gosh the comments here are just…wow!!! I don’t think Sam is trying to police black women. If you like to wear make-up that’s great and if not, that’s great as well. All types of people wear make-up; those with great skin and those without. If done properly, make-up can enhance ANY look.

    I can’t believe people are getting their panties in a bunch over Sam Fine’s comment. He did not say anything that warrants many of the negative responses riddled throughout the comment section.

  • LemonNLime

    Hey! I have a question. I know how to do makeup just fine but I never wear any because I don’t like all the toxins and crude in the makeup. Can you recommend any organic or none toxic brands for black women? No one seems to know any and they must exist!

  • @beauty_maven

    @LemonnLime try

  • Ladyt

    I love wearing makeup. It fun and expressive.

  • summer

    No. No. No. No.

  • Ladyt

    I would like to add by saying that too many black women are defensive and negative.

    1. 70% of black women are not married and I believe will never get married.
    2. 70% black children are born out of wedlock……….what a total embarrassment.
    3. Black women are the least persued women on earth….which is why 1 and 2 is there.
    4. 60-70% of black women are obese…….

    I am now convinced that the black woman demise will be at her own hands.

    The man is just making a suggestion. He has traveled the world, met any and everybody and is a professional at his craft, yet he makes a comment and all hell break loose.
    In my opinion, black women as a whole do have a hard masculine look. Black men have told us and left us saying that and yet we still do not want to listen. If you do not wear makeup that is your choice. But leave the brotha alone when he is really just trying to help out. Truth be told, alot of us do need help.

  • Srenda

    I think both sides are getting defensive. It just doesn’t matter at the end of the day. No matter how much you make yourself up or not if you got baggage and you are obese and you think you look like a man who will stay with you once the makeup runs off? Makeup might help you attract a man but can you keep him once it rubs off in the morning?

  • TheBlackBelle

    Ooooooh @ Ladyt they gone be mad!!!…U done started somethin now!

  • iQgraphics

    Lets all just Kiss and “Make-up”

    *corny* ;)

  • iQgraphics

    Yall all need to stop and get-yo-life!
    This man gonna make you see yourself differently?

    If he does, you should examine your own constitution.
    All these obese and unwed statistics have Nothing to do with make up


    he’s entitled to his opinion.
    You are entitled to your life

    Live it and let live


  • Srenda

    lol IQgraphics @ The Black Belle I ain’t maaaaad. I’m about to put on some lip gloss though and run out to the store. So whooooo’s maaaaad? lol

  • Ladyt


    your name is fitting……..its not about the make up!……GOT DAMN.
    Its about not being able to say anything to without ya’ll getting defensive.
    How in the hell we know everything and reallydon’t have anything. Somebody is lying and usually it is the big mouth sistas who fit into the 4 categories I listed above. What I’m saying is we time we as black women start listening to someone, because we are failing as a society whether you admit it or not.
    Yes, I have a degree and will obtain another one this time next year
    Yes, I own my own home
    Yes, I have no children and will not until I am married
    Yes, I have a good job and will get a better one when I graduate next year
    Yes, I date, but have not had any good prospect, but that is my fault…….I say its my fault because most likely I gave off the same vibe many of these sistas are giving on this man.

  • TheBlackBelle

    @Srenda lol giiiirl u go head then wit yo bad self!
    @iQgraphics *reaches out arms towards u*…hold on,I dont wanna get my blush all over ur shirt…lol

  • MzLeelee

    Sasha…that’s why I usually skip the comments section. I can count on both hands since coming to clutch how many times I comment. I love makeup and I don’t have skin issues. People need to realize the advice is coming from a makeup artist; he’s not a physical trainer, dentist, doctor, educator etc. I’m not sure why people are offended? There’s no shade, he’s just saying how he feels. The majority of women could throw on a tinted moisturizer just to even out their skin, lip gloss and mascara for a little pop. If makeup is done correctly, it can make a person look youthful and why is that such a bad thing?

  • Cylk

    I just use pressed powder, mascara and tinted lip gloss … Not a big transformation … But I like it. He didn’t say go and get make up crazy. Pressed powder to keep face from being oily and tinted lipgloss to moisturizer with a hint of color. I don’t want to be out there with them Ashy Larry lips…

  • Cylk

    This is my first time here and women are really taking offense. Hold the phone ladies!

  • Yb


    You need to kill yourself. Like ASAP. If you think that there is a correlation between makeup and those misquoted stats you posted you don’t deserve to live on this earth. All those credentials you listed don’t have a damn thing to do with common sense, which clearly is something you don’t have.

    And FYi 70% of black men are obese, with 60% of white men and women. Smh

  • MzLeelee

    He is a makeup artist so clearly that’s where his interests are. He’s not a physical trainer, hairdresser nor a dentist so why would he suggests anything about hair, teeth whitening or weight loss which are all valid but he’s not an expert in those areas.

  • MzLeelee

    I co-sign!

  • LemonNLime


  • No

    This is not just a Black woman problem but we are the greatest offenders. I live in San Francisco right now and their are way too many White and Asian walking around scaring me in the middle of the day with their make up free faces. I have yet to meet a woman that could not use a little concealer and some mascara. I have hyper-pigmentation and some (slowly) fading acne scars. I don’t feel like I need make up to go to the grocery store but when I am out to dinner or on the town and see a woman with a bare face I am just…no…no, ma’am! I also see a lot of make up free faces on the Natural Hair blogs and Tumblrs and it drives me crazy! I think: You spent hours on that twist out and could not put on some powder before you posted this online for hundreds or thousands of people to see? Crazy.

  • MIkela123

    YESS on the natural hair pics!! It’s one thing when you’re going outside without make-up, but when you know you’re taking pics, there’s no excuse. Digital photography today shows every nook and cranny and discoloration in your face. And when you see pretty natural hairstyles framed around some of these ashy, dry, combo shiny faces, ugh it really takes away from the hairstyle.

    My male friends will clown these girls, then talk about how White girls have that NATURAL fresh dewy look! I tell them, do you think all those white girls are born with that “natural” dewy look? Please. But they know how to work it and enhance their looks. That’s all it is.

    Why to some of us, this sounds like some form of betrayal, I don’t know why.

  • Loquacious

    +1 and your comment is hilarious.

  • Kay

    Hold on, I really fail to see what the big deal is here and what’s so bad about what he said to cause such a big offence to people?

    He’s a makeup artist and he was being interviewed on the subject and they asked him his opinion. He is not speaking to YOU directly and ordering you to go dive in a MAC counter. IMO I agree with what he said. A lot of people don’t know where to start with makeup and it doesn’t make it easier knowing that it’s hard to find foundation shades and colours to suit being a black woman. As black women, we have great skin, natural beauty and age well… So it would only make sense to ENHANCE that beauty that we already have. It’s called making the best of yourself. It’s the same reason we put on fashionable clothes, get our hair done, nice shoes etc… So why so different with makeup?

    Nowhere is he saying that we need to cake our faces with clown paint, especially as we don’t need it. Usually little things make a big difference- nice groomed eyebrows, mascara and lipgloss is enough.

  • Kim

    Please tell me you are under the age of 25. Pleeeeeeeease!

  • Chica

    Hmm, I have absolutely no problem with makeup enthusiasts, weave-wearers, push-up bra buyers, etc. I believe that I have no right to tell anyone else (besides my future children) what to wear unless they specifically seek my advice. However, I wonder why men aren’t pressured to wear makeup to “enhance” their natural handsomeness. I wonder why men aren’t deemed unprofessional when they choose to go to work or out to dinner bare-faced. I wonder why women seem (and I do stress the word SEEM) to be encouraged more to cover-up this and hide that more than men in order to be deemed acceptable. I wonder why how a woman chooses to present herself (whether completely natural, totally made-up, or somewhere in between), is always subjected to unsolicited criticisms. Just food for thought.

  • Chnyere

    Maybe we don’t really need it. It’s a good thing if a women is beautiful enough (or feels she is beautiful enough) to were she doesn’t feel the need to wear make up. Also, since our skin is darker, make up doesn’t have as much ability to change the way our face looks; which is a good thing, our true beauty shines through,
    This is honestly stupid, Sam.

  • Chnyere

    Maybe we don’t really need it. It’s a good thing if a women is beautiful enough (or feels she is beautiful enough) to were she doesn’t feel the need to wear make up. Also, since our skin is darker, make up doesn’t have as much ability to change the way our face looks; which is a good thing, true beauty shines through,

  • Bren

    Not the ones I know, including myself.

  • itsme

    I don’t wear makeup except very rare occassions. That’s a sure way to mess your skin up with all those chemicals.

  • Melissa

    I love lipsticks, lipglosses and mascara. I wear blush sometimes but I try to focus on my skincare regimen. Everything else is just extra. I know a lot of people feel Fashion Fair is outdated or not the brand to go to but they have nice lipstick shades (chocolate raspberry is my favorite and compliments from light to dark skin beautifully IMO) and their skincare products are decent. Iman sells powders, foundations and tinted moisterizers that matches some of MAC colors for a lot cheaper. If you go to the Iman website, there is a match list, matching NW 45 or 50 to Earth 3 or Earth 4 for example. Milani is a good brand too for their bronzing powder which can be used as blush and eyeshadow. To me all women are beautiful, makeup is just something to add to your beauty. Just have fun with it.

  • grateful


    i hear you loud and clear and sadly enough i goes beyond makeup into this mindset that fights any kind of critique,correction or improvement.

    @ Yb

    you’re seriously telling somebody to go kill herself because you don’t like what she is saying, are you for real? smh

  • Brooklynista

    This article is eye-roll inducing. He’s basically implying that the biggest beauty mistake BW make is…looking the way they naturally look lol. And some of you all are actually co-signing this. I actually enjoy using makeup, but I would not consider it a “mistake” if I don’t wear it. Also, I have yet to find a setting powder that prevents foundation from settling into fine lines after a full day of wear. Any recommendations, other than constantly patting my smile lines with a tissue throughout the day?

  • Brooklynista

    “It would’ve been completely different had he said, “I think the biggest mistake women of color make is not wearing foundation that matches their skin tone. That’s why Fashion Fair is coming out with 30 different shades this summer. . . blah, blah, blah” But that’s not what he said. He was all, women of color (read black women) can’t be truly beautiful unless they wear make up, and you’re a loser if you don’t participate, cuz you’re not in the game. Now, I’m sure I don’t have to tell you how black women are always being criticized and attacked over their appearance; so Fine’s remarks can easily be interpreted as adding to that cacophony.”


  • AP

    Damn. Women are happy and confident with their faces. They wash and take care of their skin and now you want to tear them down.

    I know many women of all races who don’t wear make-up and they don’t seem to have any trouble living their daily lives and people don’t have trouble looking at them as they speak.

  • oaeddy


  • oaeddy

    +1 again

  • Cleo Hines


    Korres is a Greek brand (u can get it at Sephora) that’s all natural, but if you’re darker than an NW45 and have cool undertones, then it’s probably not gonna work for you. Tarte is also an all natural brand, I’m not sure about their colour selection though. If you do mineral makeup, you can try Everyday Minerals, they have a sample pack of 7 of their bases that you can try for free, just pay shipping, once again though, if you’re very dark they might not have a shade for you and they only have loose powders. Urban Decay has some Vegan options, you should check out their website, Cargo has their Plant Love line and there are a couple of others that I can’t think of right now. If none of that works for you, I actually know someone that makes cosmetics, and all her stuff is plant and vegetable derived, I’m not going to put her info up here though cause she only does custom stuff, but you’re interested get at me on Google+ (Alithea C Hines) and I’ll give you her info.

  • Kincaid2576

    Can we discuss women who don’t think the need any form of facial hair remover while we are on the topic? Not everything natrual is beautiful.

  • bk chick

    @isolde…this is the most sensible post on this thread..I wear makeup and what he said even rubbed me the wrong way.

  • tia

    Thank you @Yb

    Ladyt….take Ybs advice, if you really believe what you just wrote and the rest of you black women, who agreed, please join ladyt,ASAP….Pathetic and even more reasons to stay away from more black women.

  • leoni

    The correct answer would be mismanagement of weight, attire that is not flattering to curves (or rolls), a lack of spanx or bad weaves. but he’s a make up artist with books and DVDs about how to apply make-up. He also did a shameless plug for Fashion Fair which I”m sure he gets a check for. What did you expect him to say? lol.

  • TheBlackBelle

    @Chica, these men are not exempt, trust me! Men look TERRIBLE wearin a suit without a fresh haircut/face shave/ line up! I can’t stand to see an unkempt man! AWFUL!!! Same way we look more polished w/a lil powder, they look cleaner with a lil maintenance as well. This goes for loc wearers too! Twist them roots up plz!

  • TheBlackBelle

    OMG!!! I couldnt agree more! U spent an hour puttin ur face on, but failed to remove all that hair on it! Nooooooooooo! And it don’t be a lil peach fuzz either! I’m a hairy lady myself, but no one, I mean NO ONE would ever know that! Get some nair for face, some sally hanson cream or somethin!

  • coco beCAUSE

    I usually don’t give my opinion on web sites but I was compelled to weigh in on this one. I do believe that african american women have a natural beauty. That said I have been a working makeup artist for almost 20 years. Until recently most all of my client base has been caucasian. Now as I work In a different region of the states I service more african americans. I recently read an article stating that black women are considered sexy but not beautiful. This made me think why are black women not considered beautiful? One of my dear caucasian clients asked me this question, “Why are black women so adamant about being natural on their faces but wear such ornate hairstyles “?As a black woman who has worn makeup most of my life I could not answer that. I do now enjoy sharing with black women simple ways to accentuate their beauty. Maybe beauty is suggested by a beautiful face, where as sexy maybe brought about by the sexy clothing worn by many women of all races. In the case of the latter you are putting something on, Maybe a beautiful face works the same way. I like to think of it as refining artfully what we already have. Even the Garden of Eden was to be cultivated. ;)

  • Whatever


  • Whatever

    They really are. And it’s unwarranted. Negative Nancies seem to abound around these parts as of late. I re-read the article and *still* didn’t find anything offensive about anything Sam Fine suggested, yet suddenly folks are sounding off about obesity, single Black women statistics, and all of this other unrelated stuff that has zero to do with make-up tips. Smdh.

  • Stephanie

    I think men are judged on their appearance as well, but for women society seems to think that appearance is all that matters whereas with men there are other attribute society looks at as well.

  • Chica

    I agree with you. I never said that men are completely exempt from appearance standards. However the examples you gave, in my opinion, deal only with healthy grooming. I think there’s a big difference between shaving because it’s good hygiene to groom oneself and adding another substance to your face because somehow your natural facial features aren’t appropriate or good enough. Wouldn’t maintaining a good facial cleansing regimen produce the same “polished” look of powder? By the way, I totally agree with @Stephanie’s statement. It’s basically what I was getting at but in simpler terms.

  • The Comment

    Girl u know u get a serious organic beat down 4 wearing make up n The City. U gotta drive cross the Bay Bridge and get deep n the East Bay/Livermore/concord and the Yoch to roc that NARS w/that MUFA

  • The Comment

    It is a big deal cause there r so many civil wars between black women. Light vs brown. Far vs skinny. Big bottie vs no hottie. Weave vs natural transitions, conditioning and glue tracks. This is yet another article which proves We hate each other.

  • The Comment

    Sorry typing on iPhone. Fair vs brown. Big booty vs no booty.

  • Ravi

    @Chica, thank you. I never understood the concept of needing to discolor, conceal, paint, etc. one’s face in order to look more attractive. And if it were true, then why doesn’t it apply to men too. I think some people are so blinded by cultural norms that they can’t see beauty outside of the most narrow of terms.

  • Ravi

    While it may be the lack of make-up, I’m thinking ideas of black women being sexy but not beautiful have much older and insidious origins. I’m sure you are familiar with the Jezebel stereotypes concerning black female sexual deviance. These originated many centuries ago as Europeans ventured out into Africa. Several “evidences,” such as relatively less clothing and body shape, were used to justify their stupidity, but I haven’t heard of them trying to rationalize it with “and they don’t even wear make-up.”

    Western society has defined beauty on it’s terms and that heavily marginalizes everyone deemed other. It is less likely for those that subscribe to such Euro-centric beauty standards to see a black woman as beautiful in general. On the other hand, this society has long been obsessed with the sexuality of black women. This might be why you see black women continue to be over-sexualized, while still largely not considered beautiful. But really, how many non-white women are considered beautiful in Western society? Go to any top 50 most beautiful women list and you will see a bunch of pasty, plain-looking women (with a few tokens thrown in for diversity).

    this is the first one that came up when I googled it. It has 33 white women:,0,6349327.photogallery

    For those of us with different take on beauty, things are a little different. The most beautiful women I have ever seen are all black women. And not only do they not need make-up, they look better without it. I’ve never seen a white woman that can compare to a beautiful black woman. I guess beauty is in the eye of the beholder.

  • anony.mous

    Sorry, but no. While I don’t think people need to wear makeup, or that the only “real beauty” is natural beauty, I also don’t believe that the only times I shouldn’t wear makeup is when I’m going to the grocery store or at home (or should I wear it when I have guests over, too?) I wear makeup whenever I feel like it, which usually means a few times a month, maybe more in winter.

    I refuse to wear makeup in the humidity and feel like my face is melting (even when/if it’s just a little) because my bare face, the one I was born with, is “offensive” to you. I think you need to reevaluate your ideals about beauty.

  • tia


    You are always a sweetheart, a gentleman, and obviously very smart and thoughtful. I truly appreciate you.

  • Rose Kahendi

    I think what the whole makeup fiasco comes down to an individual’s priorities.

    If you think you must wear makeup, I’m sure you have your reasons, and I say all the power to you. Go for it.

    If, on the other hand, you don’t want to wear makeup, you must have your reasons. So don’t wear makeup.

    I really don’t think the subject is worth the lengthy discussion devoted to it above (unless of course you’re trying to sell cosmetic products or services). It is actually as pointless (to me) as arguing over the personal decision on whether to relax one’s hair or not. Live and let live.

  • Ravi


    Why thank you? I had some amazing parents.

  • pkafei

    One moment you are telling black women that we are too fat, the next minute you want us to slather makeup on our faces. I live an active lifestyle inside and outside the gym, and use a bike as my primary means of transportation in Beijing. Foundation and mascara is incapable with my urban biking lifestyle. Makeup would just attract unnecessary dirt and pollution onto my face.

  • The Comment

    What a dummy u r. There are a zillion skin conditons attributed to skin disorders which is why the whole field of DERMATOLOGY exist. I know you have never set foot in a spa or Medical spa but they have lazers,topical and oral prescriptions taken for years to to have simi normal skin. Next time just shut up.

  • J

    What Black women do you know who don’t like makeup? All my friends wear makeup. I see MAC packed with black women and girls every weekend. My mother wore makeup. I was late to makeup because it did intimidate me and I didn’t know how to use it, but my good friend inspired me and then, once I discovered primer and the Covergirl Queen Collection, I became a daily wearer. I don’t wear makeup all the time, but I wear it fairly often.

    I don’t like these articles that posit Black women as somehow totally off from the mainstream — “All women do this or that, except Black women.” Often it’s diet and exercise, now it’s makeup. These perceptions are false and unfair. Some of us won’t leave the house without makeup. Some of us skip it. I don’t think it’s a Black thing to skip makeup, so why position it as such? Yeesh.

  • jamesfrmphilly

    “What Black women do you know who don’t like makeup?”

    the ones that i hang with…

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