4. Nominations – And the Award Goes To ….
Issue: Stop promising (we assume) Jay-Z awards just for showing up. Jay-Z and Kanye won for Best Group. Best Collaboration, perhaps; group, no. Now we know this sounds a tad anal, but here are some of the other artists nominated in the same category: Mindless Behavior and Dirty Money. Really? Furthermore, how many Sportswoman of the Year awards can Serena Williams pocket? At one point this year she wasn’t even ranked in the top 100 of women’s tennis players.
Solution: Treat the nominations with some type of credence and integrity. No need to force categories for the sake of making everyone happy. We get that Kevin Hart is hilarious right now. But did anyone know that Viola Davis also won for Best Actress? Let’s be a little more diplomatic about this process.