Wedding culture is becoming more extreme with each passing year. From the skyrocketing expense couples are willing to take on to the media’s encouragement of “Bridezilla” behavior, it seems that driving oneself close to insane over impending nuptials is all the rage these days. But there’s one bridal trend that’s more controversial and, at times, absurd than all the rest: bridalplasty. That’s right. Bridalplasty. It’s exactly what is sounds like: plastic surgery for brides-to-be.

The UK periodical Daily Mail recently published a lengthy profile on engaged women who’ve gone under the knife to correct various “imperfections” in advance of their wedding day. Everything from rhinoplasty to liposuction to breast augmentation is being scheduled so women will feel more confident and beautiful when they walk down the aisle. According to the British publication:

One recent survey revealed that 10 percent of brides now undergo surgery or injections of Botox and fillers before their weddings.[…]  ‘We have seen a 13 percent rise year-on-year in bookings for pre-wedding surgical treatments,’ says Riccardo Frati, consultant plastic surgeon at the Harley Medical Group, adding that the most popular techniques are liposuction and breast augmentation.

There’s even a reality show on E! called Bridalplasty, where women compete for the opportunity to have their own procedures financed. The women involved come to the show with an actual itemized list of surgical procedures they’d like in advance of their wedding, and the winner gets everything done at no cost to her.

While every bride wants to look her best on what may be one of the most important days of her life, isn’t it above and beyond the call of wedding prep to significantly alter the proportions of her body to do so? There are a ton of safe, non-surgical ways to camouflage what one considers to be imperfections, from purchasing a dress that ruches in all the right places to wearing a waist-cinching corset or a padded or push-up bra. The cost of the average American wedding has now reached $27,021, a price tag that exceeds the current median U.S. salary. It’s no secret that many engaged couples are going into debt to have lavish wedding day events.  If bridalplasty is finding its way into the budget, that debt will certainly spike in upcoming years.

Is there anything about yourself you’d go to bridalplasty extremes to augment before your wedding day? 

 

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  • Minty

    It is your money and you should be able to do what you want with it. Plastic surgery is extreme, but I liken it to people who get botox, veneers, or even microdermabrasion. You want to look your best on your wedding day, and if that means getting something done that you have perhaps wanted for awhile, then treat yourself. She’s the bride, it’s her day.

  • 726

    “Is there anything about yourself you’d go to bridalplasty extremes to augment before your wedding day?” – Not a chance!

  • somewhiteclutchfan

    I hadn’t heard about this before. If people want plastic surgery in general, that’s fine, but for ONE DAY in particular, wow. I don’t get the whole wedding thing. Don’t know if I’ll ever get married, but the whole obsession with “a perfect day” seems messed up. What if you have a terrible allergy attack that day or your bad knee acts up or the same happens to the person you’re marrying, or any of a million other things goes wrong– you can only do so much to guarantee everything’s “perfect.” It seems nicer when it’s about just trying to make sure the couple and guests have a nice time which I guess is everyone’s goal but the whole wedding industry gets so over the top.

    also, lol @ minna k.