Weave is a billion dollar industry. Though black women make up most of the clientele, they aren’t as prevalent on the other side of the counter. That seems to be changing in recent years thanks to the success of several black-owned hair extension companies, some of which are recruiting celebrity spokeswomen to help promote their business.
Angela Simmons recently launched “Bikini” wavy extensions with Indique Hair, founded by Ericka Dotson. Elise Neal will debut a line of extensions dubbed “Hollywood Belle” in October with California Lace Wigs and Weaves, founded by Annette Jones. Of her collection, which coincides with the premiere of her upcoming sitcom entitled “Belles” on TV One, Neal said:
When I was approached by California Lace Wigs and Weaves – that is the company that is doing my line – I was like “hell yeah!” I was ecstatic to team up with them! When they asked me what I wanted my first product to be, it was a no-brainer. I wanted to do a line of weave hair products that women would be excited to rock. I’m into hair trends, so I thought about what’s big now, and it’s the Ombre look, so that is my first line and I’m very very excited about it.
Hopefully, celebrity spokesbeauties will help these companies build a bigger presence in the hair industry and encourage women of color to support quality black-owned hair extension companies.
Here are a few worth checking out: