National Urban League Slams Nike for $315 ‘Lebron X’ Sneaker, Calls It an “Empty Status Symbol”
One of the best snapshots of today’s shopping culture is a line down the block of patrons, some who’ve slept overnight, ready to spend a bundle on the sneaker of the moment on its opening day. Nike has taken full advantage of such shoppers, re-releasing sneakers from the ever-popular Jordan brand and now planning to sell the ‘Lebron X’ sneaker for $315.
The shoe will be the most expensive in Nike history. For the hefty price tag, you’ll get a sneaker that includes its own electronics. But civil rights organization, The National Urban League, is not buying into the hype.
President Marc Morial released a statement condemning Nike for the steep price:
“I ask Nike – and the parents whose children are targeted in this misdirected campaign – to join us in our efforts to empower young people to value their own talents – athletic and otherwise – above material tokens and work together for broader access to the economic mainstream.”
He called the shoe an “empty status symbol” which embodies “twisted priorities and confused values.”
While it is disheartening to see young people splurge on sneakers, some feel that rather than condemn Nike, we should examine the wider capitalist culture that encourages this type of spending. Afterall, if it’s not the Nike ‘Lebron X’s, it will be another sneaker, shoe, purse or jacket that people spend an exorbitant amount of money on as a symbol of status.
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blame nike for stupid ppl? clutchmag this is beyond retarded.
National Urban League need to be handling the suppression of black and minorities votes instead of this foolishness. They aren’t doing anything but advertising the shoes which in turn helps Nike and James. I for one had know idea these shoes where even coming out until I read of their outrage through several news media outlets.
I totally agree. We have so many legitimate problems in the black community, yet all groups like the NAACP and the National Urban League can focus on are shoes and celebrity culture. What a trivial campaign! Our people are in crumbling schools, trapped in underserved “ghettoes,” and experiencing disproportionately poor health. Why not tackle legitimate problems? Black advocacy groups are losing relevance because of their shortsightedness…
I think this problem is bigger and much more complex. It’s the retail industry as a whole. Think about the number of black athletes and rappers they will employ to market these among other items. Slowly but surely, the retail industry is brainwashing individuals into thinking these items are superior, and to some may prove self-fulfilling to those looking to live the lifestyle.
Also, while the retail industry is to blame, I believe that people should have better judgement, meaning don’t go buying $300 sneakers, and not have sense enough to put food on the table. Some of that is just ignorance.